What is digital marketing?

Digital marketing includes all marketing endeavors that use the internet. It’s the promotion of brands to connect with potential customers using the internet. This includes social media marketing, E-mail marketing, and even blogging are all good examples of digital marketing. It helps to introduce people to your company and convert them to buy your products.

Why it is so important to promote your business?

Digital marketing aids you reach a wider audience and target the prospects who are most likely to buy your product or service. It’s cost-effective than the traditional advertising method and enables you to measure success daily.

Here are some important advantages of digital marketing.

Target the people most likely to purchase your product or service

If you publish an advertisement on TV or magazine, you have limited control over who sees the ad. Of course, you can measure certain demographics. But it’s still difficult to identify some statistics. On the other hand, Digital marketing enables you to identify and target a highly specific audience, and send that audience high-converting and personalized marketing messages. You have the advantages in social media marketing that target certain audiences based on age, gender, location, interests, networks. Ultimately, digital marketing allows you to improve your marketing strategy over time to ensure you’re reaching prospects most likely to buy. If you want to sell multiple products or services to different people, this is especially helpful.

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More cost-effective than traditional marketing methods

Digital marketing helps you to track or monitor campaigns daily and minimize the amount of money you’re spending. You have entire control over where you wish to spend your money. Mostly choose to spend money on design software to create high-converting social media content. It allows you to ensure you’re never wasting money on channels that don’t perform well. If your business is small with a limited budget, you might try investing in social media, blogging, or SEO. These three strategies can give you a high Return of Investment(ROI) even with minimal spending. 

Digital marketing lets you outrank bigger players in your industry

If you work for a small business, it’s likely challenging for you to contend with the major brands in your industry, many of which have millions of bucks to invest in television commercials or national campaigns. Luckily, there are lots of opportunities to outrank the big players through decisive digital marketing initiatives.

For example, you might identify some long-tail keywords that correlate to your product or service, and make high-quality content to assist you rank on search engines for those keywords. Search engines don’t consider which brand is the biggest — alternately, search engines will prioritize content that resonates completely with the target audience.

Additionally, social media allows you to reach new audiences through influencer marketing. I don’t personally follow any big brands on social media, but I do follow influencers who will hardly showcase products or services they prefer — if you work for a small-to-medium-sized company, this could be a good street to consider.

Digital marketing is measurable

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Digital marketing can proffer you a whole, start-to-finish view of all the metrics that might value to your company — comprising impressions, shares, views, clicks, and time on page. This is one of the hugest benefits of digital marketing. While traditional advertising can be useful for particular goals, its biggest constraint is measurability.

Unlike most offline marketing efforts, digital marketing allows marketers to see precise results in real-time. If you’ve ever put a commercial in a newspaper, you’ll know how difficult it is to estimate how many people flipped to that page and gave attention to your advertisement. There’s no surefire way to know if that ad was accountable for any sales at all.

On the other hand, with digital marketing, you can estimate the ROI of pretty much any aspect of your marketing efforts.

Here are some examples:

Website Traffic

With digital marketing, you can see the definite number of people who have seen your website’s homepage in real-time by using digital analytics software, available in marketing platforms. You can also view how many pages they visited, what device they were using, and where they came from, among other digital analytics data.

This info helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are pushing to your website. For example, if only 10% of your traffic is coming from organic search, you know that you seemingly need to spend some time on SEO to improve that percentage.

With offline marketing, it’s very difficult to tell how people are communicating with your brand before they have an interaction with a seller or make a purchase. With digital marketing, you can identify trends and patterns in people’s responses before they’ve reached the final stage in their buyer’s journey, meaning you can do more informed decisions about how to pull them to your website right at the top of the marketing funnel.

Content Performance and Lead Generation

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Imagine you’ve created a product brochure and posted it through people’s letterboxes — that advertisement is a form of content, albeit offline. The problem is that you have no idea how many people uncovered your advertisement or how many people threw it straight into the garbage.

Now imagine you had that brochure on your website instead. You can measure accurately how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are interested in your content, but you’re also forming qualified leads when people download it.

Attribution Modeling

A powerful digital marketing strategy combined with the right tools and technologies allows you to track all of your sales back to a customer’s first digital touchpoint with your trade. We call this attribution modeling, and it enables you to identify trends in the way people investigate and purchase your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more consideration, and what parts of your sales circle need refining.

Connecting the dots between marketing and sales is hugely important. Companies with effective sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decay in revenue for companies with poor alignment. If you can enhance your customer’s journey through the buying cycle by employing digital technologies, then it’s likely to reflect emphatically on your business’s baseline.