What is Inbound Marketing and How to get started?

Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue.

Types of Inbound Marketing

Because inbound marketing is about who you reach and in what way, it can include a wide variety of marketing methods.

Types of inbound marketing include:

  • SEO and PPC
  • Press releases
  • Blogs
  • Social Media
  • Influencer outreach
  • Affiliates
  • Video content
  • Ebooks
  • Opt-in emails
  • Pillar pages and topic clusters
  • Newsletter
  • Infographics
  • Podcasts and webinars
  • Research reports

Here’s how to get started: 

  • Step 1 – Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know your audience.
  • Step 2 – Preemptively answer the questions that your customers are likely to have at each stage of their buying journey. Determine your unique, compelling story. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. 
  • Step 3 – The more valuable the content you create for your audience, the more likely you are to win them as customers. Determine the best way to reach them, whether it’s through Twitter, Pinterest, Facebook, your blog, or elsewhere.
  • Step 4 – It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted thought leader.
  • Step 5 – There’s a variety of metrics to choose from when measuring the success of your inbound marketing efforts. Whether you decide to analyze SEO rankings, inbound links, or the number of articles published, these resources will provide valuable insight into how your campaigns are performing. Set aside time for analysis on a weekly basis. This step will aid you in understanding how effective your inbound marketing efforts have been and how they can improve.

Benefits of Inbound Marketing

The benefits of inbound marketing speak for themselves. According to the study, inbound marketing methodology enables you to:

  • Generate qualified leads and approximately 12 registrations for every 370 visits.
  • Duplicate the qualified marketing contacts of a company by two in one year and by seven in two years.
  • Multiply leads by five in one year and by 14 in two years.
  • Increase visits to your website. In the first year, these can be multiplied by 4, and in the second, by 12.
  • Effectively market for companies in all sectors. B2Bs have more conversions from a visit to registration, but B2Cs register a greater increase in accumulated visits.

Bottom line

With inbound marketing, everything is digital and everything is quantifiable. There’s no need to assume anything. Complex algorithms track if your marketing strategy is effective and if it is converting potential customers into full-blown clients. An inbound marketing strategy is highly measurable. It allows for analysis of everything from the ROI of various distribution methods.

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