Best Email Marketing Service Provider in 2021
Email marketing is one of the most cost-effective marketing strategies for small businesses. It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails get delivered. If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates.
let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.
It is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.
SendinBlue offers a completely free email marketing plan with unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
HubSpot is one of the most well-known software in the CRM and email marketing space. Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
HubSpot comes with all the powerful features you’d expect from an enterprise-level email marketing software such as send-time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. If you need more advanced capabilities, then their paid plans start at $45/month.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.
You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.