Author Archives: helencey

Chatbots in Digital Marketing: The Benefits of Using Chatbot

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Chatbots are chat-based AI programs that use chatrooms as their medium for conversation. They can be programmed to answer customer questions, give product information, sell products, and more. Chatbots have become a digital marketing strategy that many companies are investing in because chatbots offer the ability to generate sales leads and achieve conversion rates at unprecedented levels. This blog post will explore how chatbot technology can help your business grow!

It becoming more and more popular in digital marketing. Businesses that have chatbots on their website find that chatbot technology has some benefits over other digital marketing strategies. Chatbots allow consumers to get information about products and services without having to type anything or fill out forms, which saves time and increases conversion rates! This blog post will discuss the chatbot revolution, what chatbots do for your business, and how you can implement chatbot technology into your marketing strategy.

If you want to deliver a better digital brand experience, chatbots are the way to go! Here’s why:

Delivering a better customer service experience through chatbots

Typeform is a popular tool for survey creation and data gathering. By using Typeform, companies can create interactive surveys with questions, texts, images, and videos. Chatbot technology allows Typeform users to quickly create chat channels that function as chatbots.

Currently, chatbots are used mainly for customer service purposes (chatbots complete chat tasks that would take agents more time). Chatbot software learns from each chat interaction and can be programmed to ask chatbot questions or chatbot answers that customers might need in the future.

Using chatbots as an essential part of your digital strategy

Today’s consumer customer experience management demands chatbots. As consumers are becoming more demanding, chatbots offer efficient communication channels that simplify processes, save marketers some time and deliver better overall customer experiences.

Most importantly chatbots allow marketers to personalize interactions with consumers since they can gather chatbot data from chatbot customers’ profiles and use chatbots in chat windows.

Designing chatbots that have the highest engagement rates

Designing a chatbot that will engage your target audience requires a lot of research, insight into your industry, knowledge about your consumers, etc.

They make the customer journey more efficient, saving marketers some time and money as well as allowing consumers to complete transactions within one window.

Marketers can also use them to send automated messages and keep relationships with future customers without having too many human resources (and maybe turn some of these people into advocates).

Chatbots improve customer relationships

Chatbots are at the heart of chat interface marketing, so their importance is growing day by day. They enable marketers to build stronger relationships with chatbot customers since they help solve consumer issues quickly and more efficiently than human agents. They also gather information from chatbot customers’ profiles to offer a personalized experience that chatbot customers appreciate.

Complete transactions in one chat window

Relationships between marketers and consumers are becoming more interactive and chatbots help companies improve both brand awareness and sales with their chat-based approach.

The chat window is an essential part of any marketing strategy since it allows marketers to add a human touch (chatbots can answer non-pressing questions that don’t require immediate solutions) while also offering simple transactions (ordering products/services, buying events tickets, getting information when needed).

Chatbots allow for easy completion of these actions so they simplify the whole experience, saving chatbot time and chatbot money.

Personalized approach

Consumers appreciate that companies want to know more about them so they can provide better services and products, so they accept when brands use technologies like chatbots which aim at understanding their needs and expectations.

The chat window is an essential part of any marketing strategy since it allows marketers to add a human touch chatbots can answer non-pressing questions chatbot can gather chatbot information chatbot gather chatbot data chatbot gather chatbot insights chatbot gather chatbot knowledge chatbot gather chatbots build relationships with customers chatbots offer personalized experiences that increase customer loyalty while also offering simple transactions.

Bottom line

The benefits of chatbots vary depending on what type of business you are operating or what you want your chatbot to do, but there are several key benefits that apply to all chatbots no matter how they are used. The chatbot can allow your customers to instantly chat with a representative 24 hours a day, 7 days a week. The chatbots are capable of solving many common problems without human assistance, which saves you time and money.

Consumers enjoy chatbots because it is similar to having the companies representatives available at all times, but without paying for that extra service. They are also easier to access than calling or emailing customer service departments because they don’t require people to use personal computers or smartphones.

Jarvis AI Writing Software Tool Overview

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What is Jarvis?

Write better copy with artificial intelligence. Jarvis helps copywriters, marketers, and entrepreneurs break through writer’s block and create high-converting copy, FAST. Our AI Jarvis can write your Facebook ads, marketing emails, website copy, content and so much more. Works with even the most niche industries and products! So easy to use even your grandmother can sell her mittens.

How Does Jarvis AI Work?

In simplest terms, this product uses artificial intelligence to take existing prompts, and generate new original content from them. It’s a perfect way to build blog posts, long-form content, and other things from simple sentences.

On the backend, Jarvis.ai uses a modified and well-trained GPT-3 OpenAI API to generate content. After coming onto the scene late last year, GPT-3 has transformed the way content is generated. This company differs from others in that it is much more well-funded, has an incredible interface, and consistently acquires competitors to improve its own product.

Plans

Starter Plan  

While the starter plan doesn’t include the long-form assistant, at $29 per month, it does give you access to a ton of super useful tools for content production. You can create many types of content with the Jarvis.ai templates, and really your imagination is the only limit here. Sure, you can use the “blog intro” tool for writing blog post intros, but you can also use it to write various other things.

Pro Plan

The base price of Pro Unlimited is $109 USD per month. This includes unlimited generated words, access to the long-form assistant, multiple workspaces, and one user seat. If you need multiple team seats, just contact support for their enterprise pricing. The long-form assistant is the amazing tool that allowed me to 3x-4x my writing speed.

Boss Mode

Jarvis’ “boss mode” is a clever way to put all of this AI tool’s best features in one place. Boss mode costs $119 per month and takes this AI technology to the next level. Whether you’re writing blog posts, Facebook ads, or a Google ads description, with the boss mode you can simply command Jarvis to write what you need. Rather than finding a template like in the Pro plan’s power mode, you can just type “Jarvis, write me a blog post meta description,” and Jarvis will comply.

Features

1.Collaboration Tools 
2.Content Management 
3.For eCommerce  
4.For Sales Teams/Organizations 
5.Multi-Language 
6.SEO Management

Pros

  • Comes with really useful content templates.
  • It comes with a long form content assistant, to help you write long form blogs, sales copies, and video scripts easily.
  • It comes with Boss Mode. You can just command Jarvis to return your content, same as how you do with Google Assistant or Siri. Powerful!
  • Features of Jarvis are really well thought out keeping real life use cases in mind!
  • Supports up to 30 different languages. Say “hi” to generate vernacular content at scale.
  • It comes with a grammar fixer, content simplifier, and an ever growing list of quick tools!

Cons

  • Jarvis can be a liar when it comes to facts and figures. It comes down to a con of the underlying tech; GPT-3. As of now, it sucks when it comes to factual details.
  • Jarvis can struggle a lot in some niches where there’s a scarcity of content on the internet. It can excel in some fields like diets, travel, and even writing a story (it’s too good at it). But, a new tech like blockchain? It needs more training, a GPT-3 con.
  • t can be quite costly for beginners. They can get the Starter plan, but it has a cap of 20,000 words and also you don’t get access to long form assistant and Boss Mode.

Final Review & General Info

Overall Rating4.5 out of 5
SupportLive chat and knowledgebase
No. of copywriting templates40+ templates for the different use case
Supported languages26 Global languages
Short-form content qualityBetter than human written
Monthly pricingStarts at $29/month for 20,000 words generation
Annual planStarts at $24/month + 2 months free
Money-back guarantee7-day
Free Trial5-day risk-free trial
Ease of useEven beginners can navigate

What is Backlink in SEO and Importance of it?

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Since search engines consider the quality of a website’s content about incoming links, backlinks are no guarantee for the top pages of search engines. Since many sites link to the same website, search engines deduce what content is worth a link and what it is worth to appear on SERP.

Backlinks are important for SEO because search engines like Google give more recognition to websites with a good number of high-quality backlinks and make them more relevant for search queries on their results pages than others. Search engines use backlinks as a ranking signal; when one site links to another, it means that they consider the content remarkable. Below is an explanation of why Google wants to display high-quality results for users “search queries, why backlinks are so important, and how they enhance credibility.

When an automaker fills its backlink profile with links to animal blogs and grocery stores, it can have the opposite effect. Remember that Google uses backlinks as one of the factors to learn about your site. Simply put, backlinks are incoming links that take viewers to your blog or website.

What Types of Backlinks are Valuable?

Not all backlinks are created equal.

In other words, if you want to rank higher in the SERPs, focus on quality backlinks.

1. They Come From Trusted, Authoritative Websites.
2. They Include Your Target Keyword In The Link’s Anchor Text.
3. The Site (and Page) Linking to You Is Topically Related To Your Site.
4. The Link Is a “Dofollow” Link.
5. The Link Is From a Domain That Hasn’t Linked to You Before.

Follow link

Google created a metric called PageRank to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets. 

Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

How to get Follow link?

We’ve talked about why links are important, regardless of their no follow/do follow status, but you probably still want a few follow links to even out that link profile.

The best way to get do-follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.

No-follow link

A no-follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No-follow links get no love. Theirs is a sad and lonely life.

A no-follow link is created with the nofollow link HTML tag, which looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

The nofollow tag is basically a notice sign for search engines saying “don’t count this.”

Do-follow

A do-follow link is a link that helps in terms of SEO bypassing the authority of the origin site to the destination site. This passing of authority is called, “link juice.” Acquiring do-follow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking.

By default, links are do-follow, so there is no need for rel=”dofollow” when linking to a website.

Link relevancy

Google knows if a backlink is irrelevant. If a gluten-free bakery in California links to your brick-and-mortar hiking gear shop in Colorado, the backlink is not extremely relevant and will likely not pass as much link juice as the backlink received from the mountain climbing site.

Link number

A backlink listed among hundreds or thousands of links on a single page is likely not as valuable as a link referenced among fewer. Beyond link equity, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value.

Bottom line

If you want to increase SEO success on your site, you need to look for links because Google and other search engines use links as a way to understand the authority of a site. The good news is that Google uses external links (such as hyperlinks) that originate from one website to transfer the linked capital to another website through context-based guidance. From Google’s perspective, backlinks are votes for the popularity of a website or website, and there is a strong correlation between a high number of links that it points to and higher rankings.

Best (Artificial Intelligence) AI Content Generating Tools

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Since content is king on the World Wide Web, you need to have the right equipment to help you make the best content. The right content management is essential to mark your presence online. It does not perish and can remain immortal while creating consequences that can make or break you.

With the help of Artificial Intelligence, it is now possible for articles to be written, texts to be summarized, blog posts to be published and content to be created more quickly. You can do all of these on your own. These tools allow you to use machine learning to start typing, then rely on AI to finish your sentences, audit your grammar, and craft error-free sentences.

1. Article Forge

If you’re looking for an affordable option, then Article Forge is one of the best AI content generator software for you. It uses the power of advanced artificial intelligence (AI) and deep learning technology to write high-quality content.

Pricing

Article Forge has two premium plans that come with a 5-day free trial. Apart from that, if you generate less than ten articles within 30-day and find that it doesn’t fulfill your requirements in that case you can contact them and ask for a refund.

  • Monthly Plan – It would be charged you $57/month.
  • Yearly Plan – If you purchase its yearly subscription, it would be charged you $27/month.

2. Jarvis

Jarvis is an AI writing tool that helps you transform your text into a completely personalized and unique piece of art. You can write a blog post, article, or even a poem with Jarvis, which will generate automatic content to match the overall style of your writing.

With the Jarvis Command, you simply start typing and Jarvis will finish your sentences for you. The process is completely automated and works incredibly well with proper punctuation, capitalization, and grammar.

Pricing

Jarvis comes with three pricing plans: Starter, Pro, and Premium. All plans are available to try with a free trial.

Starter includes the core feature set, access to 20,000 words per month, and comes with the ability to write 50+ skills like descriptions, headlines, and bios.

Pro is $109 per month and includes access to an unlimited number of words, and longer-form content like blog posts, video scripts, and books.

Boss Mode is $119 per month and provides full access to all Jarvis features and no limits. You can also write 2x faster and gain control by using Jarvis Command to direct the AI to write exactly what you need.

3. Rytr 

Next, we have another best article generator software on the list. Not all content hits the emotional chord when we read it, Rytr helps you target that emotion in a creative, easy, and speedy manner.

Rytr has been designed to be a writing tool that can be used by amateurs and professionals alike. It is a friendly, AI-powered article generator and writing assistant that helps you generate high-quality, compelling content in no time at a fraction of the cost.

Pricing

Rytr is super affordable article writing software. Unlike other tools, Rytr offers a free plan that allows you to generate 5000 characters per month. This allows users to explore the tool before going ahead with the paid version.

Subscribing to the premium version gives the user access to ‘Unlimited Characters’ per month and entry to the members-only community for networking with like-minded Rytrs!

4. AI Writer

AI Writer is all about providing unique content for your easy and quick use. It can help you create articles from scratch or re-write your current content. 

Its auto writer tool requires simple input from you in the form of a headline or a group of keywords that relate to your content. You provide them to the AI Writer software and receive a highly informative article in return. It can be used in blogs and other SEO-geared websites. In addition to that, it comes with the rewriting capacity. The tool can let you reuse your article by rewording it. You end up with multiple articles presenting the same information in different ways.

Pricing

Best Email Marketing Service Provider in 2021

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Email marketing is one of the most cost-effective marketing strategies for small businesses. It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails get delivered. If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates.

let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.

It is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.

SendinBlue offers a completely free email marketing plan with unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

HubSpot

HubSpot is one of the most well-known software in the CRM and email marketing space. Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business. 

You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.

HubSpot comes with all the powerful features you’d expect from an enterprise-level email marketing software such as send-time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.

Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.

The free version allows you to send 2,000 emails and store an unlimited number of subscribers. If you need more advanced capabilities, then their paid plans start at $45/month.

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

AWeber

AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.

You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

What is an SEO Audit? – Importance, CheckList, and Tools

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An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights

Some of the most common reasons why you need to audit your site include:

  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the above, are putting together a strategy.
  • You bought a website and want to figure out your next steps.
  • You experienced a drop in organic traffic and need to discover why.
  • Part of your ongoing SEO strategy includes regular audits to allow you to find and fix issues quickly.

The SEO Audit Tools You Need

You don’t need a large number of tools to successfully perform an SEO audit. Throughout the audit process, you only need just 4 core tools:

1. SEMrush Site Audit Tool
2. Google Analytics
3. Google Search Console
4. Google PageSpeed Insights

SEO audit checklist

If performing the audit without external help, ensure the site is added as a property in Google Search Console and Google Analytics. To perform an SEO audit, follow the steps listed below:

  • Identify internal and external link building opportunities
  • Identify potential information architecture improvements, such as redistributing internal linking structures or improving the user experience.
  • Identify content gaps or content that needs improvement.
  • Identify duplicate content
  • Ensure web pages are optimized for relevant keywords to improve organic search
  • Ensure meta tags are optimized for relevant keywords
  • Identify pages to update
  • Run a page speed analysis
  • Scan for site errors, such as broken links.
  • Switch from HTTP to HTTPS to ensure security.

Bottom line

SEO auditing is a crucial process for your website. People who wish to make a blogging career usually believe that popularity and good writing skills are enough for success. This is not true as there are other factors involved.

With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.

The Best Domain Name Registrars You Should Look At In 2021

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A domain name is a unique internet address that allows people to easily find your website online. As you go through the process of choosing your domain name, you’ll also need to pick a place to register it. That’s where domain registrars come in. A domain registrar is an entity through which you purchase and set up your domain; it also assigns your URL to a unique IP address.

You’ll want to vet the different domain registrars before you make a final decision.

These are the best places to register a domain name.

1.GoDaddy

GoDaddy is the most well-known domain registrar in the world, but that doesn’t make it the best option. GoDaddy is the most expensive of all of the domain registrars, with high renewal fees and privacy as an add-on. If you want to go with a big, well-known domain registrar, GoDaddy is the best choice.

Initial prices and renewal pricing: 

Pricing for .com domains starts at $11.99 for the first year. Renewal cost is not listed on the website and can only be found in your account once you have a domain registered with GoDaddy. From personal experience, GoDaddy renewals are the most expensive out of all of these registrars.

Privacy options: WHOIS protection is not included with your domain. GoDaddy offers three levels of domain protection, all of which include WHOIS privacy. Pricing depends on your domain.

Domain transfer: Transferring is easy and starts at $7.99 for .com domains.

Bundled and add-on services: Website security, privacy protection, website builder, website hosting, email, and an online store builder.

2. Google Domains

Google Domains is no-frills. The pricing is affordable, and it costs less than other domains. The best part about using Google Domains as your registrar is the ease of putting out paid ads. If you’re planning to use the Google Ad platform to market your products, Google Domains makes it very easy to set up. Google also offers built-in email forwarding and 24/7 customer support.

Initial prices and renewal pricing: New domains start at $9/year. All plans include privacy protection, 24/7 customer support, email forwarding, Google two-step verification, Google Cloud DNS, and domain and subdomain forwarding.

Privacy options: WHOIS protection included.

Domain transfer: It’s easy to transfer a domain to Google, but the cost depends on the domain you’re looking to transfer.

Bundled and add-on services: You can add on Google Ads, email, and website design to your purchase.

3. Namecheap

Namecheap is an affordable option for domain registration and offers a nice web hosting bundle. This is a good option if you’re looking for a fair price and package that includes WHOIS protection and web hosting.

Initial prices and renewal pricing: Pricing for .com domains on Namecheap starts at $8.88/year. Renewal pricing starts at $12.98 and averages about $4 more the second year than you paid during the first.

Privacy options: WhoisGuard protects your personal information from the WHOIS directory, and it’s free for all domains registered with Namecheap. Namecheap also offers security features like SSL certificates, a VPN, and PremiumDNS as add ons to your yearly fee.

Domain transfer: Transferring a domain out of Namecheap is as easy as it gets. It’s a pretty standard process—you can leave Namecheap so long as your domain is over 60 days old and it hasn’t been transferred within 60 days. Transferring a domain to Namecheap is fast (from 30 minutes to six days) and affordable. You just type the domain you want to transfer over in the search bar to see if it’s eligible and then transfer it in three steps.

Bundled and add-on services: Namecheap offers a package deal with domain registration and web hosting. Add-ons include email, security features (SSL, VPN, DNS), and WordPress hosting.

4.Domain.com

Domain.com is known for speed and reliability as a web hoster. It also offers a live chat function, which can be deeply helpful as you start to set up your new website. But, privacy protection costs extra and pricing is better elsewhere. Domain.com is a good choice for reliable web hosting, so it's good for those looking to host their site the same place they register it.
  • Initial prices and renewal pricing: Pricing for .com domains starts at $9.99/year with a one-year minimum. Domain renewals for .com domains start at $13.99/year.
  • Privacy options: Domain privacy is considered an add-on, and you can bundle it with your domain registration for $8.99/year.
  • Domain transfer: Domain transfers are easy at Domain.com, but the caveat here is that the company doesn’t list pricing on its website. You’ll have to input the domain you want to transfer before seeing how much it’ll cost. If you do decide to go with Domain.com, be sure to take a look at the other services listed here to make sure you’re getting the transfer at a fair price.
  • Bundled and add-on services: You can also purchase web hosting (starting at $3.75/month), WHOIS privacy protection, web design, and marketing services, a website builder, email, and website security like SSL.

What is Triggered Email and Why You need it?

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What is a Triggered Email?

A triggered email is an automated email or an email series that is sent when a predefined trigger event happens. A trigger action can be website interaction, a milestone reached, a purchase, etc. You chose it when setting up your trigger campaign.

Why You Need Triggered Emails?

Let’s talk about the benefits of triggered email marketing. 

It not only saves your time but also:

  • Helps nurture leads with personalized emails – Email automation lets you align your messages to the buyer’s journey. A triggered email is a reaction to their needs and buying habits. It’s relevant and timely, unlike blanket promotional emails.
  • Improves open rates – Better personalization means higher engagement.
  • Uses every opportunity that people might miss manually – Keeping track of what people do on your site and reaching them on time is impossible without automation.
  • Boosts sales – Companies using automation get 53% more conversions.

And that’s not all. Email marketing automation serves many more business objectives. 43% of marketers use it to improve productivity, while 37% of companies also expect automated campaigns to be easier to measure.

Types of Triggered emails

The available triggers you can use in your eCommerce campaigns are almost countless. Let’s start with the categories those trigger events fall in.

Behavior-based triggers

These are your contacts’ actions or inactions that you can use to trigger a response. What pages they visit on your site, what products they look at, add to cart or abandon, if they read your blog and emails, what promotions they buy — these are all behaviors you can use to drive extra sales with triggered emails.

Demographic-based triggers

These triggers are based on the information stored in your customer profiles like birthday, location, device type. The most obvious example is a birthday-triggered email that each of your registered users gets individually.

Time-based triggers

These are triggered you define like subscription expiration dates, time to reorder, client anniversaries, etc. They offer even more opportunities to engage customers with meaningful offers instead of spamming them all the time.

Some common use cases for triggered emails include:

  • Product View Abandonment – If a customer browses a particular item on a mobile app but ultimately doesn’t purchase it, a triggered email highlighting the viewed product (and other recommended items) would re-engage them after exiting the mobile app.
  • Cart Abandonment – Shopping cart abandonment is a serious issue for many eCommerce businesses where a customer adds items to their shopping cart but leaves without completing a purchase. You can trigger a cart abandonment email to try and recover them to complete their checkout process.
  • Order Confirmation – Order confirmation emails are sent after a customer’s purchase order is confirmed and finalized. Set the email trigger upon purchase completion and deliver order information, relevant shipping details, and more.

With triggered emails, businesses can engage their customers with the right message at the right time to provide a great customer experience.

Advantages

  • Build trust – Trigger emails are a dialogue in a way: users take some action, and in response, they receive an email. Trigger emails move subscribers towards further communication and deeper relationships.
  • Fulfill customers’ expectations – As email marketing evolves, subscribers now expect that placing an order, booking a room, subscribing, and other actions will be followed by an email. Trigger emails lead customers down the sales funnel. And compared to regular promotional emails, trigger emails show higher open rates.
  • Inform well – Trigger emails are an excellent way to let people know that their booking or subscription process is going well or if there are any issues. For instance, when people order sneakers from an online sports store, they receive an email, which confirms that the money transfer was successful and provides a link to track the shipment.
  • Increase customer retention – It is cheaper to keep an existing customer engaged than it is to search for a new one. Trigger emails are a crucial tool to reach this goal with reactivation emails.

Problems you might face with free Web Hosting

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Free hosting isn’t free

Companies offer free hosting with only one aim — to sign you up on their platform. Once you become a customer and start creating a website, you will inevitably find that it’s nearly impossible to create and maintain a website through a free hosting plan. 

They remove all the features that a hosting plan should come with. So, when you create a website, you’ll have a rude shock waiting for you. Once you realize you need a few tools and features, they start charging for that. For example, basic tools and resources like bandwidth, disk space, SSL, control panel, etc. will be charged separately. 

The idea is that because you’ve put in so much time and effort for your website, you’ll pay up. What’s more, those features or tools aren’t sold cheap. 

Advertisements

Web hosting companies that offer free hosting services are spending money on you. They are creating space on their servers for your website. If you somehow manage to get your website running for a while on free hosting services, they will start putting ads on your website. 

These are not ads that make you money. The ad revenue goes to the hosting company. The twisted reasoning is that you’ve got free hosting, so they get the ad revenue. This isn’t temporary, by the way!

Crash

As you might have already guessed, free hosting servers don’t get the best maintenance in a hosting company. It’s being offered for free. So, they go easy on the maintenance, meaning your website will be down a lot. 

With Shared Hosting plans, companies are charging money for the services rendered. When you buy the hosting plan, the web hosting company will give you a service guarantee, which will include an uptime guarantee as well. This ensures that you can hold the web hosting company accountable for the uptime scores and demand your money back in case of sub-standard services.

Low bandwidth

Bandwidth is the rate at which data is transferred from your server to the user’s browser, and here’s what you need to know – more is better. Greater the bandwidth, the higher the speed of your website. And when it comes to websites, speed is everything. 

With free hosting, you can expect very little bandwidth. Sometimes this happens because hosting companies stuff servers full of websites and there’s little to go around. With some companies, the limiting of bandwidth is purposeful. Companies create bandwidth caps in hopes of signing you on for a paid plan with higher bandwidth.

Bottom line

there’s no such thing as free hosting in the real world. Companies will make their money in one way or another. It may be through ads on your website or by making your hosting experience so frustrating that you’ll end up buying a paid plan. And once you do start paying, costs start adding up. 

What is Inbound Marketing and How to get started?

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Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue.

Types of Inbound Marketing

Because inbound marketing is about who you reach and in what way, it can include a wide variety of marketing methods.

Types of inbound marketing include:

  • SEO and PPC
  • Press releases
  • Blogs
  • Social Media
  • Influencer outreach
  • Affiliates
  • Video content
  • Ebooks
  • Opt-in emails
  • Pillar pages and topic clusters
  • Newsletter
  • Infographics
  • Podcasts and webinars
  • Research reports

Here’s how to get started: 

  • Step 1 – Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know your audience.
  • Step 2 – Preemptively answer the questions that your customers are likely to have at each stage of their buying journey. Determine your unique, compelling story. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. 
  • Step 3 – The more valuable the content you create for your audience, the more likely you are to win them as customers. Determine the best way to reach them, whether it’s through Twitter, Pinterest, Facebook, your blog, or elsewhere.
  • Step 4 – It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted thought leader.
  • Step 5 – There’s a variety of metrics to choose from when measuring the success of your inbound marketing efforts. Whether you decide to analyze SEO rankings, inbound links, or the number of articles published, these resources will provide valuable insight into how your campaigns are performing. Set aside time for analysis on a weekly basis. This step will aid you in understanding how effective your inbound marketing efforts have been and how they can improve.

Benefits of Inbound Marketing

The benefits of inbound marketing speak for themselves. According to the study, inbound marketing methodology enables you to:

  • Generate qualified leads and approximately 12 registrations for every 370 visits.
  • Duplicate the qualified marketing contacts of a company by two in one year and by seven in two years.
  • Multiply leads by five in one year and by 14 in two years.
  • Increase visits to your website. In the first year, these can be multiplied by 4, and in the second, by 12.
  • Effectively market for companies in all sectors. B2Bs have more conversions from a visit to registration, but B2Cs register a greater increase in accumulated visits.

Bottom line

With inbound marketing, everything is digital and everything is quantifiable. There’s no need to assume anything. Complex algorithms track if your marketing strategy is effective and if it is converting potential customers into full-blown clients. An inbound marketing strategy is highly measurable. It allows for analysis of everything from the ROI of various distribution methods.

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