Category Archives: Design

Boost your online presence using Canva

What is Canva?

Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. A drag and drop interface makes customizing thousands of templates simple and easy. Canva’s wide array of features allow you to edit photos without extensive photo editing knowledge or experience.

Reasons to use Canva

  • You Don’t Need Design Skills
  • It’s Easy to Use
  • The Possibilities are Endless
  • It’s (Mostly) Free

Signup for Free

Some of the content you can create using Canva:

Blog Post BannerPhoto Enhancer
Infographic Creation8,000 Templates
Custom Text and Premium FontsPhoto Blur
Image CropperPhoto Vignette
Add text to photosDesign Grids
Speech bubble makerLogo Creation
Image Transparency ToolPhoto Frames

How to use Canva?

Firstly, create your account or sign up with Google or Facebook

Then you will be asked, “What will you be using Canva for?”

Select the right option so that Canva can recommend you the designs and templates as per your profile.

The various options available are

4.Small Business
5.Large Company
6.Non-profit or Charity

Select whatever you are and proceed. 

Also, you will get an option to try Canva Pro for Free for 30 days. If you are keen to try it, opt for it. Else, skip and proceed with the free version.

In the search bar, start typing the name of the platform for which you want to create the graphic. Or, select the templates from below. There are various options like social media, events, marketing, documents, etc.

If you want to create a graphic with a custom dimension, in the right-hand corner you can find the “Custom Dimensions” option. Click on it and proceed.

When you start designing, you can add the text, image, or any other element from the left-hand toolbar. All you need to do is drag-and-drop.

Canva Free vs. Pro

If you’re just beginning with Canva, or you’re using it in a non-professional setting or for personal use, the Free account is where it’s at. If you’re in an agency setting or a working marketing professional looking to differentiate your content from others, please use CanvaPro. The few differences in the Pro version of the program are the abilities to:

  • Take designs you’ve already completed, and change them into new dimensions.
  • Upload your specific brand font, or your clients’ font and use them at your disposal!
  • Have multiple teams using one Canva account? Organize all collateral, photos, uploads, and completed work with Folders.
  • Access to additional imagery, GIFs, illustrations, and many more templates, without paying per image.

Learn about fonts and their types- A beginners guide

A font is a group of characters, with a particular size, weight, and style. The characters include punctuation, uppercase, lowercase, symbols, and numbers. Nowadays the font is synonymous with typeface. A type designed for a group of a font is called typeface. The word font was acquired from Middle French “Fonte“. Every font has a unique style. Some fonts are designed like easy to read with a simple technique. By changing the font gives a quality of looks to your text or block.

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There are a broad variety of fonts available today. But the following are primary classification fonts traditionally used for many years

1.Serif Type Styles

  • Old Style
  • Transitional
  • Neoclassical
  • Slab
  • Clarendon
  • Glyphic
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2.Sans Serif Type Styles

  • Grotesque
  • Square
  • Humanistic
  • Geometric

3. Decorative Type Styles

  • Grunge
  • Psychedelic
  • Graffiti
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4.Script Type Styles

  • Formal
  • Casual
  • Calligraphic
  • Blackletter & Lombardic
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The characteristics of a font decide its standard that includes

  1. Weight – A weight of the font refers to the thickness of the text outline according to height.
  2. Slope – A slope or slanted style is used to highlight important words which are called italic or oblique word.
  3. Width – A font that varies the width of the characters. The use of the width is rare than weight and height.
  4. Optical size – It’s used to enhance the professionalism in the font by optimizing size and weight.
  5. Metrics – It consists of numeric values relating to size and space in the font overall.
  6. Digits – Fonts have multiple kinds of a digit. It includes separate styles for superscript and subscript digits.

Font choices play a vital role to improve the beauty of text or block. It helps readers to observe information from the text appropriately. It provides an attractive appearance and maintains the aesthetic value of your content. The correct choice of font help to attract your target audience. It creates and builds recognition.

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