Category Archives: Digital Marketing

Chatbots in Digital Marketing: The Benefits of Using Chatbot

Chatbots are chat-based AI programs that use chatrooms as their medium for conversation. They can be programmed to answer customer questions, give product information, sell products, and more. Chatbots have become a digital marketing strategy that many companies are investing in because chatbots offer the ability to generate sales leads and achieve conversion rates at unprecedented levels. This blog post will explore how chatbot technology can help your business grow!

It becoming more and more popular in digital marketing. Businesses that have chatbots on their website find that chatbot technology has some benefits over other digital marketing strategies. Chatbots allow consumers to get information about products and services without having to type anything or fill out forms, which saves time and increases conversion rates! This blog post will discuss the chatbot revolution, what chatbots do for your business, and how you can implement chatbot technology into your marketing strategy.

If you want to deliver a better digital brand experience, chatbots are the way to go! Here’s why:

Delivering a better customer service experience through chatbots

Typeform is a popular tool for survey creation and data gathering. By using Typeform, companies can create interactive surveys with questions, texts, images, and videos. Chatbot technology allows Typeform users to quickly create chat channels that function as chatbots.

Currently, chatbots are used mainly for customer service purposes (chatbots complete chat tasks that would take agents more time). Chatbot software learns from each chat interaction and can be programmed to ask chatbot questions or chatbot answers that customers might need in the future.

Using chatbots as an essential part of your digital strategy

Today’s consumer customer experience management demands chatbots. As consumers are becoming more demanding, chatbots offer efficient communication channels that simplify processes, save marketers some time and deliver better overall customer experiences.

Most importantly chatbots allow marketers to personalize interactions with consumers since they can gather chatbot data from chatbot customers’ profiles and use chatbots in chat windows.

Designing chatbots that have the highest engagement rates

Designing a chatbot that will engage your target audience requires a lot of research, insight into your industry, knowledge about your consumers, etc.

They make the customer journey more efficient, saving marketers some time and money as well as allowing consumers to complete transactions within one window.

Marketers can also use them to send automated messages and keep relationships with future customers without having too many human resources (and maybe turn some of these people into advocates).

Chatbots improve customer relationships

Chatbots are at the heart of chat interface marketing, so their importance is growing day by day. They enable marketers to build stronger relationships with chatbot customers since they help solve consumer issues quickly and more efficiently than human agents. They also gather information from chatbot customers’ profiles to offer a personalized experience that chatbot customers appreciate.

Complete transactions in one chat window

Relationships between marketers and consumers are becoming more interactive and chatbots help companies improve both brand awareness and sales with their chat-based approach.

The chat window is an essential part of any marketing strategy since it allows marketers to add a human touch (chatbots can answer non-pressing questions that don’t require immediate solutions) while also offering simple transactions (ordering products/services, buying events tickets, getting information when needed).

Chatbots allow for easy completion of these actions so they simplify the whole experience, saving chatbot time and chatbot money.

Personalized approach

Consumers appreciate that companies want to know more about them so they can provide better services and products, so they accept when brands use technologies like chatbots which aim at understanding their needs and expectations.

The chat window is an essential part of any marketing strategy since it allows marketers to add a human touch chatbots can answer non-pressing questions chatbot can gather chatbot information chatbot gather chatbot data chatbot gather chatbot insights chatbot gather chatbot knowledge chatbot gather chatbots build relationships with customers chatbots offer personalized experiences that increase customer loyalty while also offering simple transactions.

Bottom line

The benefits of chatbots vary depending on what type of business you are operating or what you want your chatbot to do, but there are several key benefits that apply to all chatbots no matter how they are used. The chatbot can allow your customers to instantly chat with a representative 24 hours a day, 7 days a week. The chatbots are capable of solving many common problems without human assistance, which saves you time and money.

Consumers enjoy chatbots because it is similar to having the companies representatives available at all times, but without paying for that extra service. They are also easier to access than calling or emailing customer service departments because they don’t require people to use personal computers or smartphones.

What is Backlink in SEO and Importance of it?

Since search engines consider the quality of a website’s content about incoming links, backlinks are no guarantee for the top pages of search engines. Since many sites link to the same website, search engines deduce what content is worth a link and what it is worth to appear on SERP.

Backlinks are important for SEO because search engines like Google give more recognition to websites with a good number of high-quality backlinks and make them more relevant for search queries on their results pages than others. Search engines use backlinks as a ranking signal; when one site links to another, it means that they consider the content remarkable. Below is an explanation of why Google wants to display high-quality results for users “search queries, why backlinks are so important, and how they enhance credibility.

When an automaker fills its backlink profile with links to animal blogs and grocery stores, it can have the opposite effect. Remember that Google uses backlinks as one of the factors to learn about your site. Simply put, backlinks are incoming links that take viewers to your blog or website.

What Types of Backlinks are Valuable?

Not all backlinks are created equal.

In other words, if you want to rank higher in the SERPs, focus on quality backlinks.

1. They Come From Trusted, Authoritative Websites.
2. They Include Your Target Keyword In The Link’s Anchor Text.
3. The Site (and Page) Linking to You Is Topically Related To Your Site.
4. The Link Is a “Dofollow” Link.
5. The Link Is From a Domain That Hasn’t Linked to You Before.

Follow link

Google created a metric called PageRank to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets. 

Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

How to get Follow link?

We’ve talked about why links are important, regardless of their no follow/do follow status, but you probably still want a few follow links to even out that link profile.

The best way to get do-follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.

No-follow link

A no-follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No-follow links get no love. Theirs is a sad and lonely life.

A no-follow link is created with the nofollow link HTML tag, which looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

The nofollow tag is basically a notice sign for search engines saying “don’t count this.”

Do-follow

A do-follow link is a link that helps in terms of SEO bypassing the authority of the origin site to the destination site. This passing of authority is called, “link juice.” Acquiring do-follow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking.

By default, links are do-follow, so there is no need for rel=”dofollow” when linking to a website.

Link relevancy

Google knows if a backlink is irrelevant. If a gluten-free bakery in California links to your brick-and-mortar hiking gear shop in Colorado, the backlink is not extremely relevant and will likely not pass as much link juice as the backlink received from the mountain climbing site.

Link number

A backlink listed among hundreds or thousands of links on a single page is likely not as valuable as a link referenced among fewer. Beyond link equity, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value.

Bottom line

If you want to increase SEO success on your site, you need to look for links because Google and other search engines use links as a way to understand the authority of a site. The good news is that Google uses external links (such as hyperlinks) that originate from one website to transfer the linked capital to another website through context-based guidance. From Google’s perspective, backlinks are votes for the popularity of a website or website, and there is a strong correlation between a high number of links that it points to and higher rankings.

Best (Artificial Intelligence) AI Content Generating Tools

Since content is king on the World Wide Web, you need to have the right equipment to help you make the best content. The right content management is essential to mark your presence online. It does not perish and can remain immortal while creating consequences that can make or break you.

With the help of Artificial Intelligence, it is now possible for articles to be written, texts to be summarized, blog posts to be published and content to be created more quickly. You can do all of these on your own. These tools allow you to use machine learning to start typing, then rely on AI to finish your sentences, audit your grammar, and craft error-free sentences.

1. Article Forge

If you’re looking for an affordable option, then Article Forge is one of the best AI content generator software for you. It uses the power of advanced artificial intelligence (AI) and deep learning technology to write high-quality content.

Pricing

Article Forge has two premium plans that come with a 5-day free trial. Apart from that, if you generate less than ten articles within 30-day and find that it doesn’t fulfill your requirements in that case you can contact them and ask for a refund.

  • Monthly Plan – It would be charged you $57/month.
  • Yearly Plan – If you purchase its yearly subscription, it would be charged you $27/month.

2. Jarvis

Jarvis is an AI writing tool that helps you transform your text into a completely personalized and unique piece of art. You can write a blog post, article, or even a poem with Jarvis, which will generate automatic content to match the overall style of your writing.

With the Jarvis Command, you simply start typing and Jarvis will finish your sentences for you. The process is completely automated and works incredibly well with proper punctuation, capitalization, and grammar.

Pricing

Jarvis comes with three pricing plans: Starter, Pro, and Premium. All plans are available to try with a free trial.

Starter includes the core feature set, access to 20,000 words per month, and comes with the ability to write 50+ skills like descriptions, headlines, and bios.

Pro is $109 per month and includes access to an unlimited number of words, and longer-form content like blog posts, video scripts, and books.

Boss Mode is $119 per month and provides full access to all Jarvis features and no limits. You can also write 2x faster and gain control by using Jarvis Command to direct the AI to write exactly what you need.

3. Rytr 

Next, we have another best article generator software on the list. Not all content hits the emotional chord when we read it, Rytr helps you target that emotion in a creative, easy, and speedy manner.

Rytr has been designed to be a writing tool that can be used by amateurs and professionals alike. It is a friendly, AI-powered article generator and writing assistant that helps you generate high-quality, compelling content in no time at a fraction of the cost.

Pricing

Rytr is super affordable article writing software. Unlike other tools, Rytr offers a free plan that allows you to generate 5000 characters per month. This allows users to explore the tool before going ahead with the paid version.

Subscribing to the premium version gives the user access to ‘Unlimited Characters’ per month and entry to the members-only community for networking with like-minded Rytrs!

4. AI Writer

AI Writer is all about providing unique content for your easy and quick use. It can help you create articles from scratch or re-write your current content. 

Its auto writer tool requires simple input from you in the form of a headline or a group of keywords that relate to your content. You provide them to the AI Writer software and receive a highly informative article in return. It can be used in blogs and other SEO-geared websites. In addition to that, it comes with the rewriting capacity. The tool can let you reuse your article by rewording it. You end up with multiple articles presenting the same information in different ways.

Pricing

What is an SEO Audit? – Importance, CheckList, and Tools

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights

Some of the most common reasons why you need to audit your site include:

  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the above, are putting together a strategy.
  • You bought a website and want to figure out your next steps.
  • You experienced a drop in organic traffic and need to discover why.
  • Part of your ongoing SEO strategy includes regular audits to allow you to find and fix issues quickly.

The SEO Audit Tools You Need

You don’t need a large number of tools to successfully perform an SEO audit. Throughout the audit process, you only need just 4 core tools:

1. SEMrush Site Audit Tool
2. Google Analytics
3. Google Search Console
4. Google PageSpeed Insights

SEO audit checklist

If performing the audit without external help, ensure the site is added as a property in Google Search Console and Google Analytics. To perform an SEO audit, follow the steps listed below:

  • Identify internal and external link building opportunities
  • Identify potential information architecture improvements, such as redistributing internal linking structures or improving the user experience.
  • Identify content gaps or content that needs improvement.
  • Identify duplicate content
  • Ensure web pages are optimized for relevant keywords to improve organic search
  • Ensure meta tags are optimized for relevant keywords
  • Identify pages to update
  • Run a page speed analysis
  • Scan for site errors, such as broken links.
  • Switch from HTTP to HTTPS to ensure security.

Bottom line

SEO auditing is a crucial process for your website. People who wish to make a blogging career usually believe that popularity and good writing skills are enough for success. This is not true as there are other factors involved.

With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.

What is Inbound Marketing and How to get started?

Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue.

Types of Inbound Marketing

Because inbound marketing is about who you reach and in what way, it can include a wide variety of marketing methods.

Types of inbound marketing include:

  • SEO and PPC
  • Press releases
  • Blogs
  • Social Media
  • Influencer outreach
  • Affiliates
  • Video content
  • Ebooks
  • Opt-in emails
  • Pillar pages and topic clusters
  • Newsletter
  • Infographics
  • Podcasts and webinars
  • Research reports

Here’s how to get started: 

  • Step 1 – Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know your audience.
  • Step 2 – Preemptively answer the questions that your customers are likely to have at each stage of their buying journey. Determine your unique, compelling story. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. 
  • Step 3 – The more valuable the content you create for your audience, the more likely you are to win them as customers. Determine the best way to reach them, whether it’s through Twitter, Pinterest, Facebook, your blog, or elsewhere.
  • Step 4 – It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted thought leader.
  • Step 5 – There’s a variety of metrics to choose from when measuring the success of your inbound marketing efforts. Whether you decide to analyze SEO rankings, inbound links, or the number of articles published, these resources will provide valuable insight into how your campaigns are performing. Set aside time for analysis on a weekly basis. This step will aid you in understanding how effective your inbound marketing efforts have been and how they can improve.

Benefits of Inbound Marketing

The benefits of inbound marketing speak for themselves. According to the study, inbound marketing methodology enables you to:

  • Generate qualified leads and approximately 12 registrations for every 370 visits.
  • Duplicate the qualified marketing contacts of a company by two in one year and by seven in two years.
  • Multiply leads by five in one year and by 14 in two years.
  • Increase visits to your website. In the first year, these can be multiplied by 4, and in the second, by 12.
  • Effectively market for companies in all sectors. B2Bs have more conversions from a visit to registration, but B2Cs register a greater increase in accumulated visits.

Bottom line

With inbound marketing, everything is digital and everything is quantifiable. There’s no need to assume anything. Complex algorithms track if your marketing strategy is effective and if it is converting potential customers into full-blown clients. An inbound marketing strategy is highly measurable. It allows for analysis of everything from the ROI of various distribution methods.

Important Social Media Sites to Use for Your Business

If you want to make the most of your time on social media, you need to consider which social media sites your business will benefit you the most. Although the best option will vary based on your customer demographics.

Facebook

According to statistics, there are 2.8 billion Facebook users, more than any other social platform in the world. Your business should have a Facebook profile for that reason alone.

It’s fairly easy to set up a Facebook account, which will allow you to interact with customers, share posts, and sell almost anything on the platform and in addition to building your brand, you can also use Facebook as a marketplace platform.

Facebook Marketplace is excellent for selling your products because its customers are already actively engaging with the Facebook app without having to visit a website to place their order. This can help to add a layer of trust for the customer and also make it more convenient to purchase because they don’t need to leave the Facebook app to shop. 

Instagram 

Instagram is another social platform that your business should consider thanks to its 1.3 billion users. It is typically used to promote products and brands which could be deemed to be “inspirational” and “aspirational”, something which is proving to be popular.

However, there are Instagram brands and stores which do sell other everyday items through the platform and gain a following. They usually do this using inspirational photography of products in settings that customers can envisage using within their own daily lives. 

LinkedIn

With 774 million users, LinkedIn is another user account for businesses to have around the world.

LinkedIn is a great social media site to use if you want to build a company’s profile or brand without necessarily wanting to sell specific items. You can comment on posts, create posts, and send connection requests to reach people in the same industry, promote your marketing campaigns.

Because LinkedIn is business-focused, it has also become a great way of recruiting team members, as the site is essentially dedicated to showcasing user’s skills and experience. So it is also an ideal profile to have if you’re looking to reach out to users who are available to work and have existing knowledge of your industry.

Twitter

You could be reaching nearly 400 million users from around the world with a help of a Twitter profile. 67% of businesses are using Twitter already, which has led to an emerging trend of brand collaborations. 

Over the last few years, Twitter has seen businesses tweeting each other with the hope of creating the perfect viral tweet. This has led to increased brand awareness for those businesses as well as social proof for their brand. 

But Twitter is still primarily used worldwide as a way to interact with your customers, handle customer complaints and feedback, and make business announcements. Your customers will likely look to Twitter to reach out about any issues they have experienced with your brand, so having a presence on the platform can help you to manage your reputation. 

Pinterest

Although not as popular as it once was, Pinterest still proudly holds on to the title of being the 14th largest online platform in the world, with nearly 500 million users. With an audience that big, it can pay to have a presence on it.  

Operating in a similar way to Instagram, Pinterest allows customers to “pin” their favorite items from different companies onto their own profiles for future reference. There, users can opt to buy items from their board or visit the companies’ websites. 

If your business happens to sell products within the lifestyle or fashion industry, then Pinterest would be the perfect place to showcase your items since aesthetics make a big impact on how many pins your content gets.

Market Segmentation and its strategies – key Criteria

What is Market Segmentation? 

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics. 

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads;
  • Building stronger relationships with customers;
  • Differentiating your brand from competitors;
  • Identifying marketing tactics that have more impact.

With market segmentation, you will likely find that certain sections of your audience are more motivated to purchase during certain seasons. Perhaps people living in specific local areas are more interested in a subsection of your products, and so on. 

Key Criteria

You can and should define your customer segmentation, but the key textbook examples are: 

  • Geographic: country/city, urban/rural etc.
  • Demographic: age, religion, gender, income, socio-economic type, education, family size/status
  • Psychographic: lifestyle, interests, hobbies, opinions, influencers
  • Behavioral: buyer journey stage, brand loyalty traits, price sensitivity, purchasing style, usage rate
  • Media: social media/TV/newspapers/search engine preferences
  • Benefit: customer service, quality, and other specific expectations.

Geographic Segmentation

This is one of the simplest target market segmentation methods. You’ll divide your customers based on their geographic borders. You can segment them according to:

  • City / State / Country / Zipcode
  • Radius around a location
  • Climate
  • Rural or urban

When it comes to geographic market segmentation examples, consider a brand that sells a variety of clothing styles. They’ll want to segment their audience according to the climate to target people who need warmer clothing versus cooler clothing according to the season in their area.

Brands that have a brick-and-mortar store but also sell their goods online may also want to provide special incentives for customers who live near their physical location.

Demographic Segmentation

Target market segmentation based on demographics can be one of the most effective ways to target specific customers. The reason for this is because you can uncover the demographics of your audience easily.
You can also discover demographic information by using Facebook Audience Insight, Instagram Audience Insight, and Google Analytics. These easy-to-use tools will give you information on the following:

  • Age / Sex;
  • Location;
  • Ethnicity;
  • Income / Employment status;
  • Times they’re most often online;
  • Household, and so on.

Segmenting a target audience based on demographics can open up new possibilities for your marketing strategies. For instance, new products that are coming to market that are only relevant to women will save marketing dollars over time. Brands that are also selling luxury goods will find more success by marketing to people who have higher incomes.

Your audience may be primarily teenagers or young adults, but you’ll also want to keep in mind that their parents may be interested in products when it comes to purchasing gifts for them. Marketing towards their parents can help you fill in the gaps when it comes to dryer seasons.

Psychographic Segmentation

Psychographic segmentation is all about the target audience’s minds. By knowing what they care about on a day-to-day basis, you’ll be able to create content that they engage with consistently and share with family and friends. This includes learning their:

  • Personalities;
  • Hobbies / Interests;
  • Values / Goals / Beliefs;
  • Lifestyles. 

These can be much harder to identify compared to demographics and location. However, once you have a good grasp of your audience’s psychographics, you’ll be able to tailor your marketing strategies in a more personal way.

Beyond selling a product or service, using psychographic information in your marketing can help build relationships and rapport with customers. You’ll be able to build a strong following of people who trust the brand!

If you don’t know where to start on uncovering this data, try including more questions in your emails, social media content, and more. People are happy to answer quick questions about themselves when it comes to their aspirations and dreams. You can also ask them about their opinions of current events or “this vs that” questions.

B2B Segmentation

B2B companies need to use different tactics and strategies when it comes to segmenting audiences. Although it may seem more difficult compared to B2C, you’ll be able to differentiate companies just as effectively with the following tactics.

Firmographics

You can think of firmographics as demographics for B2C market segmentation. You’ll take into account the size of the company, the culture, industry, location, and more. This is one of the most popular ways to segment companies because it’s fairly easy to acquire this information.

It’s also straightforward to describe different company segments to different departments. For instance, the sales department will easily understand the prioritization of companies with 200 employees or more.

Tiering

Customer tiering is based on how well you think a company can match your business goals. For instance, companies that will be able to match your sales goals each month may be at the top of your tier. By segmenting customers based on their customer lifetime value, you’ll be able to use your marketing dollars more effectively.

This doesn’t mean that you’ll ignore companies that have a lower customer lifetime value. Instead, you can focus on products and services they need rather than trying to draw them in with offers that they historically don’t value.

Needs

This is one of the most straightforward ways to segment B2B customers. For instance, if you’re a company that offers remote HR solutions, you’ll be able to segment your customers based on how often they need your services. This also ties into company firmographics, as the size of a company, as well as their budget, can help determine the solutions they’re looking for. 

You may have older companies that still prefer placing orders over the phone. Conversely, some companies need to be able to easily order online at any time. 

The main downside of this type of segmentation is that it’s harder to communicate to other departments. This can be tackled with comprehensive documentation for each company based on their history with your company. 

5 Reasons to Hire a Fractional CMO

The moment when you’d finally become profitable enough to start hiring more staff. When you first started your business or signed up to work with this team, you knew that you were part of something that was on its way up. It was growing and you were going to be a big part of that growth.
But, with growth comes growing pains. For every successful campaign, another challenge finds its way into the business. At one point, you’ll have to ask yourself. Here are the 5 reasons your company should hire a fractional CMO over an internal CMO.

1.The budget isn’t ready for a full-time marketing executive

At one point, Amazon couldn’t afford a full-time executive. Every business has to pass through the essential phases of growth, which don’t always come with a huge ROI. The beauty of hiring a fractional CMO is getting the expertise of a marketing professional without having to go into the red for it.

Your fractional CMO isn’t just an expert marketer, they also specialize in hopping on to new teams and helping organize the team, collect the right data, and launch new projects. They’ll let you know exactly what you can expect from working with them so you can compare their workload to a full-time CMOs. 

2.You don’t have a captain for your marketing ship

When you chase all of the rabbits, you can’t catch any. We’re pretty sure this term came directly from a marketing team that didn’t have a captain at the helm of their ship. Without upper guidance, they spent too much time trying to chase different rabbits and ended up without having anything to bring home at the end of the night.

Focus on one rabbit and you’ll be able to catch it with ease. Bringing in a fractional CMO to pull together all of the different parts of your marketing team is essential for hitting that next growth spurt. Your team needs to know what they’re focused on and why, and without a captain guiding them in the right direction…they will get lost.

3.Managing the business itself has gotten messy

Look, it happens. You don’t even want to see what our desk looks like the week after the Traffic and Conversion Summit. 

You’re busy and the last thing you can imagine doing is cleaning up. While a messy desk is an easy fix, messy data can be harder. Without someone helping you clean up after your launches, creating the necessary spreadsheets to track content ROI, and making sure you’re still heading towards paradise—things will get messy.

That’s where hiring a fractional CMO comes in. Your fractional Chief Marketing Officer can organize the mess of data accumulated like the dirty cups on your desk. They’ll be able to help you figure out where your business is, what you need to do to get it to your next goal and create a plan to make it happen.

4.You’re getting ready to launch something new

You like launching new products. The rush of hitting publish on your next launch is like a mini skydive that you’re probably taking a few times a year. But, you might not be seeing the results you’d hoped for. If your conversion rates are lower than you want and you know it’s because you’re messing something up (but you don’t know what), hiring a fractional CMO can get you out of this funk.

With a fractional CMO, you can hire them to help you with your new initiative. Let’s say you just want to test out this new product with a great launch. A fractional CMO can help you with that launch and let you keep doing your thing with your other marketing initiatives. A full-time CMO will have their hands in all of those initiatives, which isn’t always necessary.

5.You want more flexibility than working with a marketing agency package

The packages are essential for the growth of their business (and their sanity). But, we get it. As a business, you don’t always need the package that an agency has to offer. Sometimes you need your own thing (like having someone help you with a launch and nothing else).

If you need marketing help, but you want to pick and choose what this marketing mind helps you on—that’s exactly where a fractional CMO comes in. Instead of working around the packages of an agency, you can ask the CMO to work specifically as you need them to. As you’re able to move closer to your goals, you’ll be able to reconsider that agency (or even hire your fractional CMO full-time!).

Bottom line

Needing to hire marketing help is an exciting moment and it’s not something to glaze over as you’re stressing about the challenges that come with business growth. Take a moment to celebrate needing someone to help you with your marketing—it means you’re succeeding.

What this doesn’t mean is that you need to hire a full-time employee. With a fractional CMO, you can work with a brilliant marketing mind who can work part-time on the part of your business you need most. And there’s always room to bring them on long-term in the future.

Steps to Attracting More Qualified Leads Online

A lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, phone number, or social media handle. Leads vary from cold to warm or hot leads, depending on how engaged they are with your products or services. Marketing Qualified Leads (MQL) are engaging with your marketing activities, e.g., a webinar. Sales Qualified Leads (SQL) are high-quality leads showing a clear intent and ability to buy. Ideally, you want to scale up the quantity of quality leads to achieve your goals.

The 7-Step Framework

Goals

Using a mathematical formula, you can enter the average sales price of your product and your average lead-close rate to calculate the number of leads you need to achieve your revenue objective. Including the average cost per lead will return your total budget. If you don’t have these figures for your business, use industry averages in the meantime.

Buyer Persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. To find out the interests, pains, and challenges of your ideal customers, consider interviewing customers, studying your contact database, leveraging website forms, and getting feedback from your salespeople. Then brainstorm with your team to create buyer personas from the info you have gathered.

Buyer Journey

Map the process buyers go through to:

  1. Become aware of a need.
  2. Consider options to solve the need.
  3. Decide to purchase the solution.

Be sure to match journey touchpoints to your type of business (B2B vs B2C).

Content Mapping and Offers

An effective strategy to maintain engagement with your business delivers the right type of content to each buyer persona at the right time. Generate leads with an offer that will motivate your prospects to share their contact information in exchange for it, i.e. a lead magnet. Your local WSI Consultant can assist you with a content audit.

Conversion Path

What digital path is followed to convert an anonymous website visitor to a lead to a buyer? Four basic elements include a download offer landing page, a conversion form, a thank you page, and in return, you get an email address lead.

Channels

This step can only be addressed as a consequence of the previous steps. Now you determine what marketing tactics will achieve your revenue goals. Each channel (paid or organic search, social, display, email) has its benefits and is mapped to steps on the buyer’s journey.

Reporting

Use data and insights to close the loop between marketing activities and sales results. Getting feedback lets you make campaign changes that increase the number of quality leads.

How to Boost the Performance of Every Blog or Articles You Write

Are you satisfied with how your content is performing?. Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles or blogs that do drive some clicks still leave us wanting more. There’s no such a thing as too much traffic or too many conversions. Here are a few ideas to drive more traffic and conversions from your blogs or articles.

Add a Section Where You Answer Related Questions

In any niche, there’s no shortage of questions people are discussing and seeking answers to. Make it a good habit to always do quick question research every time you are working on a new blog or article.

Generally, answering popular questions on your pages helps on many levels:

1. Improve your odds to rank each page higher (answering questions adds relevant content to your pages)
2. Get it featured more, as well as make your content better optimized for voice search
3. Improve engagement by addressing popular questions (questions are well known to grab human beings’ attention and prompt them to take a pause and start looking for an answer)

Additionally, for those content creators who provide useful answers to niche questions, Google has introduced structured markup to help them stand out in search.

1.1 People Also Ask

Google has been featuring related questions (and answers) within a special search element called “People Also Ask” for a few years now. These days, they show up for the majority of search queries, and they give you a good idea of your target audience’s searching journeys.

1.2 Text Optimizer

Text Optimizer has a cool feature that allows you to research semantically relevant questions for any search query. Text Optimizer offers you a bird’ view of all possible questions for any topic, letting you get a quick understanding of how to structure your content.

1.3 Ahrefs

Ahrefs (as well as alternatives) has a separate section where you can see all search queries that are phrased as a question. There’s also a handy filter that allows you to group those questions by a keyword modifier.

1.4 Search Quora

While all the above tools rely on Google, Quora is your key to seeing real people discussing what interests them. Check Quora to see the most popular discussions on your chosen article topic and keep a record of the threads you may also want to participate in when your article is live.

Create and Embed Videos

Videos are well-known for their ability to boost engagement in just about any medium, including email marketing and social media.
Videos are believed to be the future of the social media web. According to Maxwell Hertan of Megaphone Marketing, video is the major form of content consumed on social media these days. Without video, there is no content marketing.

So why not use videos more often?

These days, videos are quite easy to create. You no longer need to invest in expensive software or training to start producing video content. You can easily record yourself sharing some wisdom using Zoom or, if you are shy, you can simply turn your text content into video format using online tools like Invideo.

The beauty of getting into a habit of creating a video each time you write an article is that you will have engaging content for promoting your content on social media.

Social media users don’t like links much as they like images and videos, so you will generate many more shares and clicks if you have a nice video to help you promote your article.

The bonus is that you will also have a chance to rank your content in more than just organic results. Videos receive extra exposure in search through video carousels that drive extra clicks and brand visibility.

Diversify Your in-Content Calls-to-Action

Attracting many readers is nice, but what do you want them to do on your site? Most blogs are written to inform or entertain, but if you are smart about marketing your blog, you also want those readers to become your customers or subscribers.

Here are some possible actions you should include:

1. Share your blog to get more clicks
2. Opt-in to your email newsletter
3. Come back again sometime in the future

Conclusion

Creating truly useful and unique content is key but it is not enough. In the era of information overload, you need to put in extra effort to get noticed and prompt action. Hopefully, the above tricks will help you boost your content performance.

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