Category Archives: Email Marketing

The 9 Best Welcome Email Examples to Inspire Your Strategy

A Thank you for signing up the email starts you off on the right foot with new subscribers and customers. But, by adding a little extra to your first message you can gain much more than this. Learn the tactics that work with this list of the best welcome email examples.

The self-introduction

You can’t assume new subscribers and customers already know everything there is about your business. Your welcome email should reinforce your unique selling points to confirm you’re the right choice for them. 

Just one word of caution: this doesn’t mean it should be all about you. Instead, emphasize the benefits for your new contacts.

The email keeps it simple by focusing on getting customers to explore their offers rather than overwhelming them with conflicting calls-to-action (CTAs).

The video greeting

Showing rather than telling your new audience what you have to offer can help increase engagement with your welcome email content. 

A short video presenting your business brings it to life in a way that’s not possible with text alone. This could be a message from your founder that puts a face to your brand and shares your story, or you could show clips of your product in action.  

Alternatively, you can use an animated GIF in your email to get across your brand and its personality. The GIF works hand in hand with the playful email copy to show subscribers what their company’s about.

The personalized welcome message

To get your introduction just right for each contact, you can adapt the email content based on what you know about them. 

Use personalization tools for sending emails that are unique to the recipient. To try this tactic for your welcome email, add questions to your email signup form to learn more about subscribers. Then create content to match different profiles.

The getting to know you email

If you prefer to keep your subscription form brief, your welcome email itself can also help you get audience insights.

Use it to find out what subscribers are looking for, like the content they’re interested in or their preferred email frequency. Not only is this valuable information for your strategy but it also shows your audience you’re serious about meeting their needs. 

Rather than asking for direct replies, you could share a link to a profile update form to make collecting responses easier. That way you’ll build a picture of each contact’s interests and preferences to aid with your email list segmentation.

The product showcase

For B2C companies aiming to convert would-be customers, a welcome email is your chance to show off your best items so they can’t help but start browsing. You might choose to shine a spotlight on your flagship product or promote top sellers or new arrivals.

The special offer welcome gift

You can further boost sales from your welcome email with incentives like discount codes or free shipping that double up as a thank you for signing up. This tactic works well for eCommerce businesses as the email can direct shoppers straight to their online store to redeem the offer.

For example, B2C retailer The Little Traveler created this welcome email template and share an exclusive discount with those who sign up from their website. They accompany this with helpful information about their physical location to encourage future visits.

The expiry date for the coupon encourages customers to act fast, taking advantage of their interest while it’s still fresh. Another trick is to highlight the offer in your welcome email subject line to maximize open rates.

The onboarding welcome email

Once a customer has converted, your aim should be to get them up and running with your product as soon as possible. And onboarding emails provide the know-how and motivation they need to do so. 

Content should focus on educational resources like tutorials and tips that help new users get started and make the most of your product. 

The initial email encourages users to take the first steps in getting set up through clear instructions and a helpful GIF. The CTA button then takes them to the product to try it out. Finally, the customer quote adds a nice touch that shows the benefits they gain.

The resource delivery email

Lead magnets like cheat sheets, ebooks, or free templates are a great way to get prospective customers onto your email list. But, if your first email contains nothing more than a link to the free resource, you’re missing a trick.

You’ve already managed to draw the contact in with something they want. So now it’s time to guide them down your funnel through to sale.

One tactic is to share your related content, as in the welcome email.

You could also encourage the new audience to discover your product, for example through a free trial or case study. Just be careful not to scare them off by being overly promotional — the key is to offer something valuable that’ll keep them engaged until they’re ready to convert.

The customer seal of approval

Another tactic for winning over new contacts without having to toot your own horn is to let your loyal customers do it for you. 

Playing on social proof in your welcome message will reassure subscribers they’ve made the right choice with your business and encourage further engagement.

The rest of the email is littered with customer endorsements, from five-star reviews to glowing feedback, that boost the legitimacy of their claims.

Why Outsourcing Email Marketing is Important for your business?

Email marketing may seem like it’s just one small aspect of your business that you can DIY. But it carries huge weight because of its return on investment (ROI) potential. According to a survey, email marketing is the leading source of customer acquisition and retention among 80% of small businesses.

Email is a connection you have with customers that can keep them loyal for life, and it takes consistent, high-quality content to keep the connection strong. Businesses that aren’t leveraging expert help from professional email writers won’t benefit from the same competitive edge. 

Here are four reasons to start outsourcing right away:

1.Save Time for Scaling Your Business

Marketing can take up most of the time you spend running your business. To grow, you have to outsource tasks at some point. When you’re not busy with the day-to-day tasks like creating and sending out emails that support your marketing campaigns, you can work on better strategizing your campaigns.

By focusing on your email marketing campaigns at the big-picture level, you can optimize for higher performance on every email you send out. Plus, you’ll have more time for other aspects of your business, knowing your email marketing is in experienced hands.

2.Improve Email Frequency and Consistency 

When you’re doing email marketing on top of all the other tasks in your business, your email list runs the risk of being neglected. If you “ghost” your audience they might forget about you. Email consistency is crucial for building loyalty and trust. 

Outsourcing your email marketing means you aren’t limited to what one person can accomplish. Since you have a team doing the work around the deadlines you set, you can stay consistent no matter what your schedule is like. You’ll be able to plan out your email campaigns for the next several months and have a team member queue emails up to send automatically at scheduled times.

3.Leverage Experienced Email Writers

If you’re not a writer, that alone is a reason to outsource emails. It doesn’t matter if your grammar is impeccable. What it takes to keep readers’ attention is sharp, punchy copy, and writers who write marketing emails for a living have more experience with this. They can improve the written quality of your emails in a way that directly impacts your bottom line.

Besides polishing up your text, a freelance email marketing writer can even make your copy more persuasive, helping you convert more sales through email. All you need to do is provide them the links you need to be included and let them know the goal of each email they’re writing.

4.Make Your Emails Look Professional

Have you ever wondered how to make the beautiful graphics from brand campaigns you’ve seen in your inbox? In addition to having an effective writer, you also want a graphic designer who can put together the best email newsletters. Especially for e-commerce brands, visuals are crucial in email marketing because they can make emails look virtually shoppable.

On Fiverr, some freelancers can design custom-branded email templates. Your team can use these again and again to create more engaging emails that raise your conversion rate. Also, work with email writers who embed media such as GIFs and images into email content to make emails more interesting to read.

Outsourcing Your Email Marketing for Higher Returns

Your job as a business owner is to strategize at a big-picture level. If you’re busy creating content, it’s difficult to see the grand scheme of things and analyze the results of specific strategies. By outsourcing your email content creation, you can focus on creating the most strategic, optimized campaigns. Fiverr Business is a platform that connects you with a virtual talent for your outsourcing needs. Or, to get a quick project done, you can order a gig from the Fiverr marketplace.

7 Reasons to Use Email Marketing

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business. As the VentureBeat report illustrates, no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

Here are 7 reasons why:

Email marketing has a larger reach

With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage.

The total number of worldwide email accounts was 3.9 billion in 2013 and projected to reach 4.9 billion by 2017, according to Radicati. While this might seem surprising at first, think about your online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.

Email is the currency of the web, and anybody online has an active email address. And while Facebook and Twitter might seem pretty ubiquitous, the ongoing struggle over data breaches and privacy means plenty of people are exiting some social media channels. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

Email marketing delivers your message

If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they should go for the email subscriber every time.

There are two key reasons why:

First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. This is a big deal when it comes to getting your messages in front of your desired audience. On Facebook, if you post an update to your 10,000 fans only about 200 of them will even have a chance of seeing it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them will receive it in their inbox. This means your message is 45 times more likely to be seen using email than Facebook.

Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list. There are strict laws and regulations around SPAM laws, so if you’re emailing a prospect or customer, it’s because they gave you their permission. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you? Probably not. More than likely, you performed a Google search or visited their website. That’s decidedly different than proactively signing up from an email newsletter. Email is proven to ensure your audience gets your message.

Email marketing drives conversions

Most marketers are laser-focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.

And when it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.

This means you are 6x more likely to get someone to click through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you and this isn’t typically the case with social.

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate. What’s more, email is highly measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.

Additionally, those who integrate their email marketing into Salesforce can see firsthand how their email marketing impacts business opportunities and deals. As a marketer focused on nurturing leads and driving conversions—as most marketers are—email marketing trumps all other communication channels for business.

Email marketing has a higher ROI

Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. Email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.

It’s clear from these statistics that email is a cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?

It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications.

The more data you have about your customers in an email marketing tool like Campaign Monitor—including insights pulled in from integrated systems like your CRM, customer service solution, etc.—the more targeted you can be.

Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.

This use of segmentation and dynamic content helps to ensure the content they send is relevant to every individual recipient and that relevance drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.

Email marketing is the preferred communication channel

For many, social networks are a personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they’re there to see photos and updates from people they know and care about.

Email, on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.

According to MarketingSherpa, a vast majority of people want to receive promotional content through email, compared to 17% who prefer social media.

Email marketing is an open platform

Over the past few years, many brands have invested millions of dollars into buying large social followings to be able to communicate and engage with an audience.

But while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the number of followers who will see a brand’s post, unless those posts are paid advertisements.

This practice has become so prevalent that 98% of brand followers will never see the posts in their News Feeds. Twitter seems to be moving in a similar direction with the announcement it will introduce an algorithm-controlled feed as well.

The issue with channels like Facebook and Twitter is they’re owned and controlled by third parties which means marketers are at the mercy of changes the platforms make to their platform.

Meanwhile, email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there is a multitude of services that provide access to send and receive email.

The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.

Email marketing will be around forever

The once-hot site was the largest social networking site in the world between 2005 and 2008, and in June 2006 surpassed Google as the most visited website in the United States. Yet where is MySpace now? All those users eventually moved on to other social networks, and the site is now the 1,500th most popular website in the United States.

Imagine investing significant amounts of time and money to build an audience on a platform only to find it a ghost town just a year or two later. The impact on your ability to reach and engage potential customers would be catastrophic.

On the other hand, email has a long history of stability. The first promotional email campaign was sent in 1978 to a total of 400 people and email has been growing consistently since.

Interestingly, the email space itself has evolved from a time where you needed a developer to build an email to today, where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails with ease. This shift has put the power of business email into the hands of more people.

Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.

What is GetResponse and how can I utilize it?

GetResponse is an email marketing platform. It allows you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base. It has a deliverability rate of 99.5%, to make sure your messages reach destination inboxes.

Add contacts

  • create contact lists to manage your contact database.
  • import an existing contact list
  • integrate your GetResponse account with other services to set up recurring imports
  • keep your contact lists growing and customer information up to date with landing pages, forms, and surveys
  • use social media tools that give you an easy way to tap into the list-building power of social referrals
Live Web Chats [en]

Plan marketing campaigns and manage sales

  • use a drag-and-drop newsletter editor with ready-to-use templates. You can also design your template or use the HTML editor
  • use autoresponders to follow up automatically with customers, providing info, offers, and all types of friendly communication.
  • use Conversion funnel to sell more products, manage and develop online sales. GetResponse Conversion funnel is an all-in-one tool that can help you promote and sell products online, find potential buyers, build your lists of contacts, retain your clients and increase sales results.
  • create automation workflows to create a process that reflects your customers’ experience. This scalable tool allows for your customers to receive messages based on their actions, and for you to reward their engagement.
  • test out your marketing strategies with A/B testing newsletters and landing pages.

Analyze results and plan new strategies

  • Search contacts and create unlimited segments based on specific demographic and customer behavior criteria to manage your contact list and design marketing strategies that match the expectations of your customers.
  • take advantage of analytics tools that enable you to create targeted offers to improve conversion rates

Best Email Marketing Templates for Your Business

When it comes to email marketing, design can make or break your relationship with your customers. Two-thirds of people would rather read something beautifully designed than something plain, and 80% will delete an email immediately if it doesn’t look good on their mobile devices.

On the other hand, a well-designed email can elevate subscriber engagement, getting you higher click-through rates and sales. But creating compelling email content is difficult enough.

What is an email template?

An email template is an HTML file that you use to build email campaigns. A good template will let you copy and paste content directly into the file and render well on desktop, mobile, and across various email service providers. You can use the same template again and again for multiple campaigns with different content. And that’s just a basic email template. If you’re looking to upgrade your email competition, try a Leadpages live email template. 

Here are just a few benefits of an email template

The benefits of email templates

Save time

Marketers spend at least two hours per campaign on content and design. But on complex campaigns that require testing and approval from multiple sources, it can take even more time than that. Leadpages email templates offer you to plug your content into an existing template saving the time of designing new templates for every new campaign. That means you get to spend more time creating content and less time on tedious design work.

Stay consistent

Consistency in your branding doesn’t just create a better overall experience for your subscribers, it gives them a reason to stick around longer. Leadpages email templates give you a way to build your brand right into the template itself – your colors, logo, and design aesthetic live within the template. The result is a positive, consistent brand experience that your subscribers want to interact with again and again.

Deliver personalized experiences

One of the key factors in email marketing is how beautifully you can create responsive emails. Leadpages offer a wide range of pre-designed templates so that it’s easy to find and customize the email for your needs. For example, you could customize a newsletter template to go out every week, and you could have another template to promote sales and deals. Or, you may want a template for a welcome email sequence to pull in more lifelong customers and sales. You also want your templates to have a responsive design, so be sure they’re mobile-friendly and accessible. 

Start Emailing With Leadpages Predefined Template 

Leadpages help businesses connect with an audience, collect leads, and close sales. Easily build landing pages, pop-ups, alert bars, and beyond. Leadpages websites and landing pages integrate seamlessly with your Email Service Provider(ESP) to collect leads, designate segments and campaigns, and grow your customer list effectively. We even offer Lead Notification emails that notify you whenever someone opts into your form, letting you know when your ESP will be engaged to automatically send responses and add new leads to the list. Try out a few different trials to see which interface will work best for your business.

AWeber – A Reliable Email Marketing Tool

What is AWeber?

AWeber is an impressive email marketing automation platform that gives businesses and their marketing teams the ability to send out automated, professional-looking, and personalized email content and messages to targeted prospects and customers. Users can take advantage of this marketing solution to engage with prospective and existing customers in a fast and effective way, enabling them to build and maintain smooth and strong relationships with prospects and customers. AWeber allows users to create their mailing lists which show the names and contact information of people they need to reach out to as they launch email marketing campaigns. 

The platform makes sure that they can completely and deeply identify the people contained in such lists, making it easy for them to classify contacts or recipients, understand their needs and attributes, and deliver the right emails to the right people at the right time. AWeber automates many email marketing-related activities and tasks such as responding to emails sent by prospects or customers and sending follow-up emails according to the schedules users have set. It can also seamlessly work in tandem with one’s existing content management and email management systems and other types of enterprise or business tools and applications.

AWeber specialties

  • Email Newsletters
  • Subscriber Segmenting
  • Email Marketing Analytics
  • Email Deliverability
  • Email Analytics
  • Permission Email Marketing
  • Sign Up Forms
  • AWeber Mobile App
  • Blog Newsletters
  • Subscriber Management
  • App Showcase
  • Business Email Marketing
  • Autoresponders
  • HTML Email Templates
  • Best Email Marketing
  • Drag and Drop Editor
  • Bulk Email Marketing
  • Email Marketing Campaigns
  • Direct Email Marketing

AWeber Benefits

The main benefits of AWeber are the creation of mailing lists which can be enriched with essential pieces of information such as the attributes and behaviors of prospects and customers, composing of personalized email contents and messages from templates, accessing email marketing automation capabilities such as autoresponders and automated follow-up emails, and getting support from a team of professionals that are expert in email marketing. Below is a discussion that demonstrates how this platform can transform your email marketing campaigns:

Personalized Email Contents And Messages

Once users are done preparing their mailing lists and add all the necessary information they need, they can then launch email marketing campaigns and send out automated, professional-looking, and personalized email contents and messages to contacts and recipients included in their mailing lists. AWeber helps users launch email marketing campaigns as quickly as possible. 

The platform permits them to craft email contents and messages ahead of time so that they no longer need to compose emails manually before they launch their email marketing campaigns and while they are running them. Through the aid of its built-in email templates, they can instantly create email contents and messages by simply doing a drag-and-drop. They can customize these email templates in any way they want, permitting them to come up with email contents and messages that reflect the brand of their business and are loaded with personal touches.

Personalized Customer Engagement

To be able to engage with prospects and customers via email, users must first prepare lists of people whom they are going to reach out to. These lists of people, contacts, and recipients are also referred to as mailing lists. What’s great about AWeber is that it enables users not just to come up with ordinary lists of contacts or recipients but also to enrich these lists with all the important information they need so they can engage with people in a more personalized manner. 

As they add a person to their mailing lists, they will be able to include important pieces of information about that person like contact details and behavioral attributes or characteristics. For instance, they can indicate what marketing channels are being used by contact and what actions he or she has done so far. Thus, users can verify if the contact has been actively purchasing products from them or subscribing to the services they are offering.

Email Marketing Campaigns Automation

AWeber’s automation capabilities revolutionize email marketing campaigns. The email marketing automation platform enables users to automatically reply to emails being sent out by prospects and customers. This feature is very useful when it comes to delivering welcome or thank you messages, confirmation emails, or important reminders and notifications. 

AWeber also automates the process of delivering follow-up emails to prospects and customers. Users can set schedules that determine when follow-up emails should be sent out to prospects and customers. This way, they will be able to reach out to people at the right time.

Webinars and Training

Some users especially those that have just recently started their business might not be familiar with the dynamics of email marketing. One great feature of AWeber is it offers live webinars and training sessions to users who want to understand what email marketing is all about, how it should be done, and what benefits businesses can get from it. 

These webinars and training sessions are conducted by professionals who are experts in email marketing and can guide them in knowing and applying the best email marketing strategies.

What Are Email Marketing Strategies and How Do They Work?

What is Email Marketing?

Email marketing is a highly effective communication medium to promote products or services. It is one of the digital marketing strategies used to develop relationships with potential customers or clients. Email marketing involves newsletters with updates on the company or promotions of sales and exclusive deals for subscribers etc. At its best, email marketing provides businesses to keep their customer’s notified regarding the products or services.

How Email Marketing Works?

It is easy to set up and follow an email marketing campaign, which makes it accessible for small businesses. You can easily add a newsletter sign-up option to your website. The main advantage of email marketing is price. Compared to other types of marketing, emailing is an economical way to advertise your company’s products or services.

A regular newsletter is an easy and powerful way to send updates about your company, forthcoming events, and exclusive offers. There are lots of email software available on the market today. With the help of the software, you can easily schedule automated promotional emails for customers who haven’t purchased recently. 

Email marketing helps you to target specific groups or individual customers. For example, a restaurant might send an email to customers with offers on their birthdays. This can help a business to develop and maintain a good relationship with a customer. 

Email Marketing Strategies

Effective email marketing necessitates effort. Here are a few strategies for making the most of your email marketing campaigns.

Create Your Own List

All you’re going to do by sending an unrequested email is turn off most of the people you were wishing to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting into accepting your emails.

Obey the Law

Email marketers must adhere to the rules of the CAN-SPAM Act. These rules incorporate having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.

Mix Up Your Messages

Don’t just send out commercials to buy all the time. Use your emails to build compatibility with customers by yielding your expertise or that of others, delivering them tips and insights they can value. Share information that lets them understand more about you and your company.

Appreciate Your Subscribers

Treat your list well. Remember that the people you’re interacting with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to audiences and even preachers for your brand, then make them feel curious.

Follow a Schedule

Adhere to a schedule if you’re doing a newsletter. Sending out an email on the same day (or days) every week will help your followers know what to anticipate from you and when.

Optimize for Mobile

Studies by marketing analysts have consistently discovered that just under half of all emails are opened on mobile devices. That means, if your email doesn’t display correctly on mobile platforms, half of your viewers are going to think you don’t know how to correctly craft an email.

Conclusion

Email marketing is the use of email to promote a company’s products and services or to associate with customers. When it’s done properly, email marketing is a powerful sales driver. When it’s done wrong, email marketing can come across as spam that annoys customers. The best marketing emails are optimized for mobile devices, value the customers, and follow a proper schedule while blending up the messaging.