Since search engines consider the quality of a website’s content about incoming links, backlinks are no guarantee for the top pages of search engines. Since many sites link to the same website, search engines deduce what content is worth a link and what it is worth to appear on SERP.
Backlinks are important for SEO because search engines like Google give more recognition to websites with a good number of high-quality backlinks and make them more relevant for search queries on their results pages than others. Search engines use backlinks as a ranking signal; when one site links to another, it means that they consider the content remarkable. Below is an explanation of why Google wants to display high-quality results for users “search queries, why backlinks are so important, and how they enhance credibility.
When an automaker fills its backlink profile with links to animal blogs and grocery stores, it can have the opposite effect. Remember that Google uses backlinks as one of the factors to learn about your site. Simply put, backlinks are incoming links that take viewers to your blog or website.
What Types of Backlinks are Valuable?
Not all backlinks are created equal.
In other words, if you want to rank higher in the SERPs, focus on quality backlinks.
1. They Come From Trusted, Authoritative Websites. 2. They Include Your Target Keyword In The Link’s Anchor Text. 3. The Site (and Page) Linking to You Is Topically Related To Your Site. 4. The Link Is a “Dofollow” Link. 5. The Link Is From a Domain That Hasn’t Linked to You Before.
Google created a metric called PageRank to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets.
Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.
How to get Follow link?
We’ve talked about why links are important, regardless of their no follow/do follow status, but you probably still want a few follow links to even out that link profile.
The best way to get do-follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.
A no-follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No-follow links get no love. Theirs is a sad and lonely life.
A no-follow link is created with the nofollow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
The nofollow tag is basically a notice sign for search engines saying “don’t count this.”
A do-follow link is a link that helps in terms of SEO bypassing the authority of the origin site to the destination site. This passing of authority is called, “link juice.” Acquiring do-follow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking.
By default, links are do-follow, so there is no need for rel=”dofollow” when linking to a website.
Google knows if a backlink is irrelevant. If a gluten-free bakery in California links to your brick-and-mortar hiking gear shop in Colorado, the backlink is not extremely relevant and will likely not pass as much link juice as the backlink received from the mountain climbing site.
A backlink listed among hundreds or thousands of links on a single page is likely not as valuable as a link referenced among fewer. Beyond link equity, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value.
If you want to increase SEO success on your site, you need to look for links because Google and other search engines use links as a way to understand the authority of a site. The good news is that Google uses external links (such as hyperlinks) that originate from one website to transfer the linked capital to another website through context-based guidance. From Google’s perspective, backlinks are votes for the popularity of a website or website, and there is a strong correlation between a high number of links that it points to and higher rankings.