Tag Archives: 2021

What is Backlink in SEO and Importance of it?

Since search engines consider the quality of a website’s content about incoming links, backlinks are no guarantee for the top pages of search engines. Since many sites link to the same website, search engines deduce what content is worth a link and what it is worth to appear on SERP.

Backlinks are important for SEO because search engines like Google give more recognition to websites with a good number of high-quality backlinks and make them more relevant for search queries on their results pages than others. Search engines use backlinks as a ranking signal; when one site links to another, it means that they consider the content remarkable. Below is an explanation of why Google wants to display high-quality results for users “search queries, why backlinks are so important, and how they enhance credibility.

When an automaker fills its backlink profile with links to animal blogs and grocery stores, it can have the opposite effect. Remember that Google uses backlinks as one of the factors to learn about your site. Simply put, backlinks are incoming links that take viewers to your blog or website.

What Types of Backlinks are Valuable?

Not all backlinks are created equal.

In other words, if you want to rank higher in the SERPs, focus on quality backlinks.

1. They Come From Trusted, Authoritative Websites.
2. They Include Your Target Keyword In The Link’s Anchor Text.
3. The Site (and Page) Linking to You Is Topically Related To Your Site.
4. The Link Is a “Dofollow” Link.
5. The Link Is From a Domain That Hasn’t Linked to You Before.

Follow link

Google created a metric called PageRank to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets. 

Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

How to get Follow link?

We’ve talked about why links are important, regardless of their no follow/do follow status, but you probably still want a few follow links to even out that link profile.

The best way to get do-follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.

No-follow link

A no-follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No-follow links get no love. Theirs is a sad and lonely life.

A no-follow link is created with the nofollow link HTML tag, which looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

The nofollow tag is basically a notice sign for search engines saying “don’t count this.”

Do-follow

A do-follow link is a link that helps in terms of SEO bypassing the authority of the origin site to the destination site. This passing of authority is called, “link juice.” Acquiring do-follow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking.

By default, links are do-follow, so there is no need for rel=”dofollow” when linking to a website.

Link relevancy

Google knows if a backlink is irrelevant. If a gluten-free bakery in California links to your brick-and-mortar hiking gear shop in Colorado, the backlink is not extremely relevant and will likely not pass as much link juice as the backlink received from the mountain climbing site.

Link number

A backlink listed among hundreds or thousands of links on a single page is likely not as valuable as a link referenced among fewer. Beyond link equity, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value.

Bottom line

If you want to increase SEO success on your site, you need to look for links because Google and other search engines use links as a way to understand the authority of a site. The good news is that Google uses external links (such as hyperlinks) that originate from one website to transfer the linked capital to another website through context-based guidance. From Google’s perspective, backlinks are votes for the popularity of a website or website, and there is a strong correlation between a high number of links that it points to and higher rankings.

Best (Artificial Intelligence) AI Content Generating Tools

Since content is king on the World Wide Web, you need to have the right equipment to help you make the best content. The right content management is essential to mark your presence online. It does not perish and can remain immortal while creating consequences that can make or break you.

With the help of Artificial Intelligence, it is now possible for articles to be written, texts to be summarized, blog posts to be published and content to be created more quickly. You can do all of these on your own. These tools allow you to use machine learning to start typing, then rely on AI to finish your sentences, audit your grammar, and craft error-free sentences.

1. Article Forge

If you’re looking for an affordable option, then Article Forge is one of the best AI content generator software for you. It uses the power of advanced artificial intelligence (AI) and deep learning technology to write high-quality content.

Pricing

Article Forge has two premium plans that come with a 5-day free trial. Apart from that, if you generate less than ten articles within 30-day and find that it doesn’t fulfill your requirements in that case you can contact them and ask for a refund.

  • Monthly Plan – It would be charged you $57/month.
  • Yearly Plan – If you purchase its yearly subscription, it would be charged you $27/month.

2. Jarvis

Jarvis is an AI writing tool that helps you transform your text into a completely personalized and unique piece of art. You can write a blog post, article, or even a poem with Jarvis, which will generate automatic content to match the overall style of your writing.

With the Jarvis Command, you simply start typing and Jarvis will finish your sentences for you. The process is completely automated and works incredibly well with proper punctuation, capitalization, and grammar.

Pricing

Jarvis comes with three pricing plans: Starter, Pro, and Premium. All plans are available to try with a free trial.

Starter includes the core feature set, access to 20,000 words per month, and comes with the ability to write 50+ skills like descriptions, headlines, and bios.

Pro is $109 per month and includes access to an unlimited number of words, and longer-form content like blog posts, video scripts, and books.

Boss Mode is $119 per month and provides full access to all Jarvis features and no limits. You can also write 2x faster and gain control by using Jarvis Command to direct the AI to write exactly what you need.

3. Rytr 

Next, we have another best article generator software on the list. Not all content hits the emotional chord when we read it, Rytr helps you target that emotion in a creative, easy, and speedy manner.

Rytr has been designed to be a writing tool that can be used by amateurs and professionals alike. It is a friendly, AI-powered article generator and writing assistant that helps you generate high-quality, compelling content in no time at a fraction of the cost.

Pricing

Rytr is super affordable article writing software. Unlike other tools, Rytr offers a free plan that allows you to generate 5000 characters per month. This allows users to explore the tool before going ahead with the paid version.

Subscribing to the premium version gives the user access to ‘Unlimited Characters’ per month and entry to the members-only community for networking with like-minded Rytrs!

4. AI Writer

AI Writer is all about providing unique content for your easy and quick use. It can help you create articles from scratch or re-write your current content. 

Its auto writer tool requires simple input from you in the form of a headline or a group of keywords that relate to your content. You provide them to the AI Writer software and receive a highly informative article in return. It can be used in blogs and other SEO-geared websites. In addition to that, it comes with the rewriting capacity. The tool can let you reuse your article by rewording it. You end up with multiple articles presenting the same information in different ways.

Pricing

Best Email Marketing Service Provider in 2021

Email marketing is one of the most cost-effective marketing strategies for small businesses. It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails get delivered. If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates.

let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.

It is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.

SendinBlue offers a completely free email marketing plan with unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

HubSpot

HubSpot is one of the most well-known software in the CRM and email marketing space. Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business. 

You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.

HubSpot comes with all the powerful features you’d expect from an enterprise-level email marketing software such as send-time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.

Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.

The free version allows you to send 2,000 emails and store an unlimited number of subscribers. If you need more advanced capabilities, then their paid plans start at $45/month.

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

AWeber

AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.

You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

What is an SEO Audit? – Importance, CheckList, and Tools

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights

Some of the most common reasons why you need to audit your site include:

  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the above, are putting together a strategy.
  • You bought a website and want to figure out your next steps.
  • You experienced a drop in organic traffic and need to discover why.
  • Part of your ongoing SEO strategy includes regular audits to allow you to find and fix issues quickly.

The SEO Audit Tools You Need

You don’t need a large number of tools to successfully perform an SEO audit. Throughout the audit process, you only need just 4 core tools:

1. SEMrush Site Audit Tool
2. Google Analytics
3. Google Search Console
4. Google PageSpeed Insights

SEO audit checklist

If performing the audit without external help, ensure the site is added as a property in Google Search Console and Google Analytics. To perform an SEO audit, follow the steps listed below:

  • Identify internal and external link building opportunities
  • Identify potential information architecture improvements, such as redistributing internal linking structures or improving the user experience.
  • Identify content gaps or content that needs improvement.
  • Identify duplicate content
  • Ensure web pages are optimized for relevant keywords to improve organic search
  • Ensure meta tags are optimized for relevant keywords
  • Identify pages to update
  • Run a page speed analysis
  • Scan for site errors, such as broken links.
  • Switch from HTTP to HTTPS to ensure security.

Bottom line

SEO auditing is a crucial process for your website. People who wish to make a blogging career usually believe that popularity and good writing skills are enough for success. This is not true as there are other factors involved.

With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.

The Best Domain Name Registrars You Should Look At In 2021

A domain name is a unique internet address that allows people to easily find your website online. As you go through the process of choosing your domain name, you’ll also need to pick a place to register it. That’s where domain registrars come in. A domain registrar is an entity through which you purchase and set up your domain; it also assigns your URL to a unique IP address.

You’ll want to vet the different domain registrars before you make a final decision.

These are the best places to register a domain name.

1.GoDaddy

GoDaddy is the most well-known domain registrar in the world, but that doesn’t make it the best option. GoDaddy is the most expensive of all of the domain registrars, with high renewal fees and privacy as an add-on. If you want to go with a big, well-known domain registrar, GoDaddy is the best choice.

Initial prices and renewal pricing: 

Pricing for .com domains starts at $11.99 for the first year. Renewal cost is not listed on the website and can only be found in your account once you have a domain registered with GoDaddy. From personal experience, GoDaddy renewals are the most expensive out of all of these registrars.

Privacy options: WHOIS protection is not included with your domain. GoDaddy offers three levels of domain protection, all of which include WHOIS privacy. Pricing depends on your domain.

Domain transfer: Transferring is easy and starts at $7.99 for .com domains.

Bundled and add-on services: Website security, privacy protection, website builder, website hosting, email, and an online store builder.

2. Google Domains

Google Domains is no-frills. The pricing is affordable, and it costs less than other domains. The best part about using Google Domains as your registrar is the ease of putting out paid ads. If you’re planning to use the Google Ad platform to market your products, Google Domains makes it very easy to set up. Google also offers built-in email forwarding and 24/7 customer support. 

Initial prices and renewal pricing: New domains start at $9/year. All plans include privacy protection, 24/7 customer support, email forwarding, Google two-step verification, Google Cloud DNS, and domain and subdomain forwarding.

Privacy options: WHOIS protection included.

Domain transfer: It’s easy to transfer a domain to Google, but the cost depends on the domain you’re looking to transfer.

Bundled and add-on services: You can add on Google Ads, email, and website design to your purchase.

3. Namecheap

Namecheap is an affordable option for domain registration and offers a nice web hosting bundle. This is a good option if you’re looking for a fair price and package that includes WHOIS protection and web hosting. 

Initial prices and renewal pricing: Pricing for .com domains on Namecheap starts at $8.88/year. Renewal pricing starts at $12.98 and averages about $4 more the second year than you paid during the first.

Privacy options: WhoisGuard protects your personal information from the WHOIS directory, and it’s free for all domains registered with Namecheap. Namecheap also offers security features like SSL certificates, a VPN, and PremiumDNS as add ons to your yearly fee.

Domain transfer: Transferring a domain out of Namecheap is as easy as it gets. It’s a pretty standard process—you can leave Namecheap so long as your domain is over 60 days old and it hasn’t been transferred within 60 days. Transferring a domain to Namecheap is fast (from 30 minutes to six days) and affordable. You just type the domain you want to transfer over in the search bar to see if it’s eligible and then transfer it in three steps.

Bundled and add-on services: Namecheap offers a package deal with domain registration and web hosting. Add-ons include email, security features (SSL, VPN, DNS), and WordPress hosting.

4.Domain.com

Domain.com is known for speed and reliability as a web hoster. It also offers a live chat function, which can be deeply helpful as you start to set up your new website. But, privacy protection costs extra and pricing is better elsewhere. Domain.com is a good choice for reliable web hosting, so it's good for those looking to host their site the same place they register it. 
  • Initial prices and renewal pricing: Pricing for .com domains starts at $9.99/year with a one-year minimum. Domain renewals for .com domains start at $13.99/year.
  • Privacy options: Domain privacy is considered an add-on, and you can bundle it with your domain registration for $8.99/year.
  • Domain transfer: Domain transfers are easy at Domain.com, but the caveat here is that the company doesn’t list pricing on its website. You’ll have to input the domain you want to transfer before seeing how much it’ll cost. If you do decide to go with Domain.com, be sure to take a look at the other services listed here to make sure you’re getting the transfer at a fair price.
  • Bundled and add-on services: You can also purchase web hosting (starting at $3.75/month), WHOIS privacy protection, web design, and marketing services, a website builder, email, and website security like SSL.

What is Triggered Email and Why You need it?

What is a Triggered Email?

A triggered email is an automated email or an email series that is sent when a predefined trigger event happens. A trigger action can be website interaction, a milestone reached, a purchase, etc. You chose it when setting up your trigger campaign.

Why You Need Triggered Emails?

Let’s talk about the benefits of triggered email marketing. 

It not only saves your time but also:

  • Helps nurture leads with personalized emails – Email automation lets you align your messages to the buyer’s journey. A triggered email is a reaction to their needs and buying habits. It’s relevant and timely, unlike blanket promotional emails.
  • Improves open rates – Better personalization means higher engagement.
  • Uses every opportunity that people might miss manually – Keeping track of what people do on your site and reaching them on time is impossible without automation.
  • Boosts sales – Companies using automation get 53% more conversions.

And that’s not all. Email marketing automation serves many more business objectives. 43% of marketers use it to improve productivity, while 37% of companies also expect automated campaigns to be easier to measure.

Types of Triggered emails

The available triggers you can use in your eCommerce campaigns are almost countless. Let’s start with the categories those trigger events fall in.

Behavior-based triggers

These are your contacts’ actions or inactions that you can use to trigger a response. What pages they visit on your site, what products they look at, add to cart or abandon, if they read your blog and emails, what promotions they buy — these are all behaviors you can use to drive extra sales with triggered emails.

Demographic-based triggers

These triggers are based on the information stored in your customer profiles like birthday, location, device type. The most obvious example is a birthday-triggered email that each of your registered users gets individually.

Time-based triggers

These are triggered you define like subscription expiration dates, time to reorder, client anniversaries, etc. They offer even more opportunities to engage customers with meaningful offers instead of spamming them all the time.

Some common use cases for triggered emails include:

  • Product View Abandonment – If a customer browses a particular item on a mobile app but ultimately doesn’t purchase it, a triggered email highlighting the viewed product (and other recommended items) would re-engage them after exiting the mobile app.
  • Cart Abandonment – Shopping cart abandonment is a serious issue for many eCommerce businesses where a customer adds items to their shopping cart but leaves without completing a purchase. You can trigger a cart abandonment email to try and recover them to complete their checkout process.
  • Order Confirmation – Order confirmation emails are sent after a customer’s purchase order is confirmed and finalized. Set the email trigger upon purchase completion and deliver order information, relevant shipping details, and more.

With triggered emails, businesses can engage their customers with the right message at the right time to provide a great customer experience.

Advantages

  • Build trust – Trigger emails are a dialogue in a way: users take some action, and in response, they receive an email. Trigger emails move subscribers towards further communication and deeper relationships.
  • Fulfill customers’ expectations – As email marketing evolves, subscribers now expect that placing an order, booking a room, subscribing, and other actions will be followed by an email. Trigger emails lead customers down the sales funnel. And compared to regular promotional emails, trigger emails show higher open rates.
  • Inform well – Trigger emails are an excellent way to let people know that their booking or subscription process is going well or if there are any issues. For instance, when people order sneakers from an online sports store, they receive an email, which confirms that the money transfer was successful and provides a link to track the shipment.
  • Increase customer retention – It is cheaper to keep an existing customer engaged than it is to search for a new one. Trigger emails are a crucial tool to reach this goal with reactivation emails.

Problems you might face with free Web Hosting

Free hosting isn’t free

Companies offer free hosting with only one aim — to sign you up on their platform. Once you become a customer and start creating a website, you will inevitably find that it’s nearly impossible to create and maintain a website through a free hosting plan. 

They remove all the features that a hosting plan should come with. So, when you create a website, you’ll have a rude shock waiting for you. Once you realize you need a few tools and features, they start charging for that. For example, basic tools and resources like bandwidth, disk space, SSL, control panel, etc. will be charged separately. 

The idea is that because you’ve put in so much time and effort for your website, you’ll pay up. What’s more, those features or tools aren’t sold cheap. 

Advertisements

Web hosting companies that offer free hosting services are spending money on you. They are creating space on their servers for your website. If you somehow manage to get your website running for a while on free hosting services, they will start putting ads on your website. 

These are not ads that make you money. The ad revenue goes to the hosting company. The twisted reasoning is that you’ve got free hosting, so they get the ad revenue. This isn’t temporary, by the way!

Crash

As you might have already guessed, free hosting servers don’t get the best maintenance in a hosting company. It’s being offered for free. So, they go easy on the maintenance, meaning your website will be down a lot. 

With Shared Hosting plans, companies are charging money for the services rendered. When you buy the hosting plan, the web hosting company will give you a service guarantee, which will include an uptime guarantee as well. This ensures that you can hold the web hosting company accountable for the uptime scores and demand your money back in case of sub-standard services.

Low bandwidth

Bandwidth is the rate at which data is transferred from your server to the user’s browser, and here’s what you need to know – more is better. Greater the bandwidth, the higher the speed of your website. And when it comes to websites, speed is everything. 

With free hosting, you can expect very little bandwidth. Sometimes this happens because hosting companies stuff servers full of websites and there’s little to go around. With some companies, the limiting of bandwidth is purposeful. Companies create bandwidth caps in hopes of signing you on for a paid plan with higher bandwidth.

Bottom line

there’s no such thing as free hosting in the real world. Companies will make their money in one way or another. It may be through ads on your website or by making your hosting experience so frustrating that you’ll end up buying a paid plan. And once you do start paying, costs start adding up. 

What is Inbound Marketing and How to get started?

Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue.

Types of Inbound Marketing

Because inbound marketing is about who you reach and in what way, it can include a wide variety of marketing methods.

Types of inbound marketing include:

  • SEO and PPC
  • Press releases
  • Blogs
  • Social Media
  • Influencer outreach
  • Affiliates
  • Video content
  • Ebooks
  • Opt-in emails
  • Pillar pages and topic clusters
  • Newsletter
  • Infographics
  • Podcasts and webinars
  • Research reports

Here’s how to get started: 

  • Step 1 – Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know your audience.
  • Step 2 – Preemptively answer the questions that your customers are likely to have at each stage of their buying journey. Determine your unique, compelling story. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. 
  • Step 3 – The more valuable the content you create for your audience, the more likely you are to win them as customers. Determine the best way to reach them, whether it’s through Twitter, Pinterest, Facebook, your blog, or elsewhere.
  • Step 4 – It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted thought leader.
  • Step 5 – There’s a variety of metrics to choose from when measuring the success of your inbound marketing efforts. Whether you decide to analyze SEO rankings, inbound links, or the number of articles published, these resources will provide valuable insight into how your campaigns are performing. Set aside time for analysis on a weekly basis. This step will aid you in understanding how effective your inbound marketing efforts have been and how they can improve.

Benefits of Inbound Marketing

The benefits of inbound marketing speak for themselves. According to the study, inbound marketing methodology enables you to:

  • Generate qualified leads and approximately 12 registrations for every 370 visits.
  • Duplicate the qualified marketing contacts of a company by two in one year and by seven in two years.
  • Multiply leads by five in one year and by 14 in two years.
  • Increase visits to your website. In the first year, these can be multiplied by 4, and in the second, by 12.
  • Effectively market for companies in all sectors. B2Bs have more conversions from a visit to registration, but B2Cs register a greater increase in accumulated visits.

Bottom line

With inbound marketing, everything is digital and everything is quantifiable. There’s no need to assume anything. Complex algorithms track if your marketing strategy is effective and if it is converting potential customers into full-blown clients. An inbound marketing strategy is highly measurable. It allows for analysis of everything from the ROI of various distribution methods.

Important Social Media Sites to Use for Your Business

If you want to make the most of your time on social media, you need to consider which social media sites your business will benefit you the most. Although the best option will vary based on your customer demographics.

Facebook

According to statistics, there are 2.8 billion Facebook users, more than any other social platform in the world. Your business should have a Facebook profile for that reason alone.

It’s fairly easy to set up a Facebook account, which will allow you to interact with customers, share posts, and sell almost anything on the platform and in addition to building your brand, you can also use Facebook as a marketplace platform.

Facebook Marketplace is excellent for selling your products because its customers are already actively engaging with the Facebook app without having to visit a website to place their order. This can help to add a layer of trust for the customer and also make it more convenient to purchase because they don’t need to leave the Facebook app to shop. 

Instagram 

Instagram is another social platform that your business should consider thanks to its 1.3 billion users. It is typically used to promote products and brands which could be deemed to be “inspirational” and “aspirational”, something which is proving to be popular.

However, there are Instagram brands and stores which do sell other everyday items through the platform and gain a following. They usually do this using inspirational photography of products in settings that customers can envisage using within their own daily lives. 

LinkedIn

With 774 million users, LinkedIn is another user account for businesses to have around the world.

LinkedIn is a great social media site to use if you want to build a company’s profile or brand without necessarily wanting to sell specific items. You can comment on posts, create posts, and send connection requests to reach people in the same industry, promote your marketing campaigns.

Because LinkedIn is business-focused, it has also become a great way of recruiting team members, as the site is essentially dedicated to showcasing user’s skills and experience. So it is also an ideal profile to have if you’re looking to reach out to users who are available to work and have existing knowledge of your industry.

Twitter

You could be reaching nearly 400 million users from around the world with a help of a Twitter profile. 67% of businesses are using Twitter already, which has led to an emerging trend of brand collaborations. 

Over the last few years, Twitter has seen businesses tweeting each other with the hope of creating the perfect viral tweet. This has led to increased brand awareness for those businesses as well as social proof for their brand. 

But Twitter is still primarily used worldwide as a way to interact with your customers, handle customer complaints and feedback, and make business announcements. Your customers will likely look to Twitter to reach out about any issues they have experienced with your brand, so having a presence on the platform can help you to manage your reputation. 

Pinterest

Although not as popular as it once was, Pinterest still proudly holds on to the title of being the 14th largest online platform in the world, with nearly 500 million users. With an audience that big, it can pay to have a presence on it.  

Operating in a similar way to Instagram, Pinterest allows customers to “pin” their favorite items from different companies onto their own profiles for future reference. There, users can opt to buy items from their board or visit the companies’ websites. 

If your business happens to sell products within the lifestyle or fashion industry, then Pinterest would be the perfect place to showcase your items since aesthetics make a big impact on how many pins your content gets.

Cryptocurrency vs Fiat Currency – GAG Coders

As the world is moving towards a cashless society, the payment system around us is transforming into a digital economy. Currently, only a small percentage of global money is expressed as physical forms of currency, with the majority of money being exchanged electronically through online payment apps, online, or using debit cards.

What is fiat money? 

Cash. Greenbacks. Cheddar. Loot. No matter what you call the money that’s in your wallet or bank account, chances are your “money” is a specific type of currency called fiat money. 

In its most basic form, fiat money appears as coins or paper bills, which are widely used throughout the world. The world’s most commonly used currencies, like the US Dollar, Euro, Japanese Yen, or the pound sterling are fiat currencies. Though there are many fiat currencies, all of them are issued by governments and none of them are backed by commodities like gold or silver.

About Cryptocurrency

A cryptocurrency is a form of payment that can be exchanged online for goods and services. It’s a peer-to-peer system that can enable anyone anywhere to send and receive payments. Instead of being physical money that is carried around and exchanged in the real world, cryptocurrency payments exist purely as digital entries to an online database that describe specific transactions.

Major difference

Fiat CurrencyCryptocurrency
Fiat currency is backed by the Government and can be in the form of physical money or maybe represented electronically.A cryptocurrency is a digitally encrypted, decentralized currency that is not linked to or regulated by any government
Issued by the central bankOperates independently
Required to make transferNot required
Dollar, Rupee, Euro, PondBitcoin, Ethereum, Litecoin
Legal in all countriesIllegal in some countries
Fiat money may be used to make digital or physical payments or transfers of funds.Only a digital transfer of funds is possible with cryptocurrency.
Fiat currencies have a tangible appearance in the form of coins and notes.Cryptocurrencies cannot be touched or sensed in any way.

Bottom line

Greener alternatives in a financial system can promote an overall improvement in the global environment. By carefully regulating the number of carbon emissions, the financial system will thrive in a conducive environment and promote cost-effective financial services. 

Moreover, the global environment will be free from pollution, illnesses, and global warming, mainly avoiding eco-friendly options. While everyone must protect the environment, adopting a greener path will require a great collaborative effort from citizens, the monetary system, and the government.

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