Tag Archives: 2021

How To Get Your Videos To Rank on Youtube in 2021

There are billions of people watching online video content, and that number grows every year. Video is a gold mine for content, so the SEO strategy you’ll need to capture viewers will be different from your common SEO strategy.

However, SEO for video marketing still needs to be a part of your overall strategy. There are even some specific Youtube SEO techniques you can use to rank videos with Google.

Here are the 5 ways you can optimize SEO for video content

What is Video SEO? 

Video SEO is different from SEO for search engines. After Google, Youtube is the second most used search engine on the internet, and it has its own search rules, keywords, and search intent. 

It helps that Google owns Youtube, so linking or associating your videos with your other content can help your SEO efforts. The searches conducted through Youtube have a different intent, and the keyword research you do will reflect this difference. Search intent in this case would not be transactional; it would be more instructional. 

Someone won’t want to know where to buy stir fry; they’ll want a video showing them how to make the quickest and easiest stir fry.

Alongside their selected video, Youtube will show them a stream of suggested videos. Youtube generates these videos based on search intent and the user’s viewing history.

If you can tap into a niche with your keyword research, your videos can have a long-lasting rank for suggested videos and continue to serve you.

SEO for video is specialized, so you can’t just use Google keywords and Youtube keywords interchangeably. While there will be cross-over, you do need to treat each search intent separately.

5 Best Practices for Video SEO

1.Video Thumbnails must be Eye-catching

Much like a SERP, where people choose a link based on the meta description and their intent when people decide to watch a video, their choices are made mainly on the thumbnail image presented to them.

If you don’t engineer your thumbnails, then Youtube will present an image from the video. If you’re not careful, your thumbnail may be of someone pulling an awkward face, or an otherwise useless frame. Not only do these thumbnails not represent what the video is about, but it is also unprofessional and will reflect poorly on your brand.

The Youtube Studio app can help you make thumbnails. You can choose 3 options from your video or choose to make your own. Make your thumbnails relevant to the topic and eye-catching. Through the thumbnail image, you immediately know what the video is about, and the brilliant pops of yellow on the purple background are very eye-catching.

2.Your Title Tag Must Relate to the Video

For search intent, people will click on a video that matches what they’re looking for. If they click on your video and it doesn’t fulfill their search intent, they will click back and go elsewhere. Google, and Youtube, will notice this, and you might receive a drop in your search rankings. 

Google will also penalize you if you try keyword baiting, where you deceive people into watching your video by tagging with irrelevant keywords. Do some keyword research and write a good copy for your title tags.

3.Contextual Video Description

Your video description works much like a meta description. They should be relatively short and to the point with some keywords included. Don’t stuff keywords into the description, and don’t lure people using a false description. Penalties will apply if you do.

Google bots search your video description, so make sure you’re serving up what the viewer wants when they’re searching for your content. Include keywords from your research to work with that SEO campaign.

4.Tag your Video Appropriately 

Video tags help categorize your video. When combined with the title and the description, video tags work in SEO harmony and can help boost your video up the search rankings.

Video tags help Google return videos that match search intent and can help users find similar videos by selecting the tags to search under.

To add a tag to your Video:

1. Sign in to your Youtube Studio. (You should have one if you have a Gmail account.)
2. On the side menu on the right, select CONTENT and select the video you would like to add tags to.
Add your tags.

You can also do this via mobile.

5.Upload your Video’s Transcript

Transcribing your video is possibly the best tip to boost your video’s SEO. Transcripts comprise the text that appears in your video’s closed captions. They can appear in the comments below the video as well.

Naturally, you’re going to be talking about the main topic, which has been researched and includes keywords, so the transcript will have that. But there are more benefits to uploading your transcript, including:

1. Google crawls the text for SEO ranking.
2. It allows people who have hearing difficulties to follow along with your video content as well.

If you include the transcript in the description or comments section, you can add time markers to key points, so those who want answers immediately can jump to the timestamp and get the content they need.

The Best Advertising Strategies for Your eCommerce Store in 2021

Online sales reached nearly $800 billion — 32% higher than the previous year. Most experts agree that the face of online retail has been forever changed by shifts in both the online shopping mindset and technology introduced in 2020.

With shoppers increasingly turning to online retailers for everything from fashion to their weekly groceries, you can’t afford to fall back on the same old advertising and marketing strategies you’ve relied on in the past.

That’s why we’re here today. To give you the information you need to make changes in your eCommerce business now. To create more effective advertising strategies before your sales start to fall behind your predictions and profit goals.

Some of the strategies we’re going to discuss today you may have heard many times before. That doesn’t mean they’re too basic for experienced eComm heads like our members and guests.

Why? Because we’ll be presenting them with our advanced eCommerce Fuel twist that you’ve come to know, expect, appreciate, and love.

So without further ado, here are four advertising strategies that will hopefully see your online store healthier and happier than ever by this year’s end:

Content Is (Still) King

Content is possibly the best strategy for advertising to your target audience with just the right information they need at just the right time.

The face of content is changing, thanks in large part to social media — and that’s where a bit of the tried and true advanced thinking expected by our members comes in.

Content marketing can do five things for your target audience, and each has a different effect on you, as the person behind the business. It can:

Educate, setting you up as the go-to expert
Engage, positioning you as a community leader
Empathize, establishing you as a “friend” and fellow “traveler”
Encourage, making you a source of inspiration and a thought leader
Entice, putting you in place as the go-to supplier for your products

Typically, and historically, eCommerce businesses have used content solely as a marketing strategy at the top of the sales funnel. Businesses use it to inform and engage prospective customers. They show how their product can solve the buyer’s problem.

Content marketing, however, should follow the buyer through the funnel — even after the sale. As an advertising strategy, content marketing can reach the buyer wherever they are in the buying process.

In the middle of the sales process — guides, case studies, emails, or online courses can show the customer how to use the product, how others have used it, and show off benefits like ease of use.

At the bottom of the funnel — social media testimonials, customer stories, and video reviews can be used to persuade the buyer to make a purchase.

Customer-created content is one of the best advertising strategies out there, after all. Word of mouth advertising is worth more to prospective buyers than all the pay-per-click, direct mail, email marketing, and other paid advertising campaigns combined.

Taking Your Show on the Road with Local Advertising

How far-reaching was your last advertising campaign? Did you simply rely on your email list, your social media, and some on-site advertisements? Strategies that exclude the old-fashioned in-person opportunities leave money on the table.

Every brick-and-mortar small business knows that the more people you can reach with your ad campaign budget, the more successful it is likely to be. And just because you have an online business, doesn’t mean you have to restrict yourself to only using online advertising.

Other forms of local advertising for the eComm small business include:

1. Pop-up stores in public places like parks, fairs, and street festivals
2. In-person product demos
3. Free workshops/makeover sessions/seminars
4. Customer meet-ups — sponsoring a live event or “shopper’s party” for loyal customers and “special guests”

Going local allows you to answer questions, dispel misinformation, and show off your products in their best light.

Getting out and meeting your audience is an effective growth and sales strategy. Advertising the event can be as simple as announcements on your social media. Encourage your followers to “come on down” and “connect with us.”

Opening the Conversation — Customer-Connectedness

You may think of connecting with your customers as a one-sided issue — your business uses its social media to “talk to” your audience.

What happens in many cases is the business ends up talking at them instead of engaging in real conversations. They tell or teach, or worse — sell. All. The. Time. No real communication occurs.

How you may wonder, can talking with customers and prospects be utilized as an advertising or marketing strategy?

It’s simple. Eventually, customers become your brand ambassadors, doing the bulk of the advertising and reaching out to you. Engage in enough conversations via social, forums, SMS texting, and in-person events to turn customers into a friend as well as a source for your products.

We are social creatures and getting to know the people behind the companies we support is important. We go from feeling like just a customer to a family member. Connecting with customers is another strategy you simply can’t afford to use

Follow-Up Advertising: Keeping Them Coming Back

Did you know that a large majority of small business owners — both online and off — don’t engage in any form of follow-up marketing or advertising?

They instead spend all their time, effort, and energy on drawing in new customers, making new sales, acquiring new leads.

And yet, study after study shows that this strategy is flawed in so many ways. Here are just a few of the inherent problems:

1. Converting a new customer costs 6 times more than making a sale to an existing customer.
2. The likelihood of making a sale to a new customer is between 5 and 20%, while it’s between 60 and 70% for an existing one.
3. Loyal, repeat customers are worth 10x their initial purchase over their lifetime.
4. 62% of customers feel content helps foster customer loyalty.

A follow-up content strategy involves more than just a “holiday sale” or “new product” email. You can use any or all of the following content in a follow-up, customer loyalty-building strategy:

1. Resource lists of other content that can help get the most out of a customer’s purchase
2. A monthly “preferred customer” newsletter with after-sale product info and discounts
3. Preferred customer events like invitations to pop-ups and connection events, exclusive AMAs via Zoom, and virtual “private shows” of new products and product lines
4. Personalized content such as thank you cards or emails, birthday cards, customer anniversary recognitions, and shout-outs to top monthly or weekly contributors to your social media

Using any one of these advanced ideas for advertising your eCommerce business will more than likely increase your sales. Utilizing more than one strategy will increase the likelihood that you’ll keep those sales numbers high.

Why Dogecoin is going up – Is it good to invest in 2021?

What is Dogecoin?

Dogecoin is a cryptocurrency that was originally formed in 2013. Doge was built to be a friendly introduction to the concept of cryptocurrency for the general public and had a fun and friendly brand image behind it. The face of DOGE was the dog Shiba Inu, who became popular as the DOGE meme. It became a meme cryptocurrency. Nobody in the early years believed DOGE would become as valuable as it is today.

However, Dogecoin has grown in popularity because of the community surrounding it. Dogecoin has an almost cult-like status in the crypto world. DOGE helped to spread awareness about the value and importance of blockchain technology and cryptocurrency among millions of people worldwide. Today, Dogecoin has become one of the most popular cryptocurrencies. Over the past couple of days on May 3 and May 4, the price of Doge has gone up from $0.37 to 0.44 dollars, which is an 18 percent increase in the price in just 2 days. 

Should you invest in Dogecoin?

Dogecoin that started as fun or experimental coin has gained a lot of ground in the last few months. Initially, it was made as a joke by Billy Markus and Jack Palmer and never really expected it to take off the way it has. The currency has gauged attention, ever since Elon Musk has been tweeting about it. Many personalities have also hinted about their vision and Dogecoin is hence making a lot of news.

Is it good for individuals to invest in Dogecoin?

To understand this, one needs to first consider certain points, including- legitimacy, history of the project, market valuation, etc. According to Kumar Gaurav, founder, and CEO- Cashaa, Dogecoin has been in the market for over 7 years now, hence, in terms of its legitimacy, there aren’t any questions. Secondly, it is said to have a defined purpose of creating a payment system that is free from traditional banking fees. So, if an investor puts money in the coin, he or she is participating in a constructive project, which forms for a good investment he states.

However, Gaurav added that this is only his personal opinion and shouldn’t be taken as any financial advice.

The real reason for the growth of Dogecoin, as per Gaurav, is its low value, which is also helpful to teach new investors about crypto and basic principles of demand and supply in the market. The industry is in its initial stages and the value of the coin will grow given the fact that a huge number of people are joining the market every day and they pick something at a low price, to begin with. Dogecoin is at a low price right now and also considerably popular. Hence, it is a good bet, but as an investor, one needs to know when to exit from it,” he affirms.

Ashish Singhal, CEO, and co-founder, CoinSwitch Kuber calls this a subjective decision. Investments in Dogecoin are like any other form of cryptocurrency and should be only be done up to an amount that one is fine with losing he suggests. Comparing it to bitcoin, Sathvik Vishwanath, CEO and co-founder of Unocoin tells that while the main reason for the invention of bitcoin is fast and free payments on the internet, the increase in the price of bitcoin and very high transaction fees that needs to be paid to get the transaction in the blockchain is one of the main reason for many to think that Dogecoin is a better alternative.

With its transaction confirmation times being less than few minutes, and every coin to be worth no more than a few rupees, Vishwanath believes it is positing itself to be the fast free transfer use-case savior while bitcoin is establishing itself as a digital gold which is meant to be like a reserve currency on the internet. The investment into this, he however warns, has appeared to be risker than investment into bitcoin based on its previous trends but the acceptance of the use case by the general public has the potential to make this coin as well a good investment.