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What is Triggered Email and Why You need it?

What is a Triggered Email?

A triggered email is an automated email or an email series that is sent when a predefined trigger event happens. A trigger action can be website interaction, a milestone reached, a purchase, etc. You chose it when setting up your trigger campaign.

Why You Need Triggered Emails?

Let’s talk about the benefits of triggered email marketing. 

It not only saves your time but also:

  • Helps nurture leads with personalized emails – Email automation lets you align your messages to the buyer’s journey. A triggered email is a reaction to their needs and buying habits. It’s relevant and timely, unlike blanket promotional emails.
  • Improves open rates – Better personalization means higher engagement.
  • Uses every opportunity that people might miss manually – Keeping track of what people do on your site and reaching them on time is impossible without automation.
  • Boosts sales – Companies using automation get 53% more conversions.

And that’s not all. Email marketing automation serves many more business objectives. 43% of marketers use it to improve productivity, while 37% of companies also expect automated campaigns to be easier to measure.

Types of Triggered emails

The available triggers you can use in your eCommerce campaigns are almost countless. Let’s start with the categories those trigger events fall in.

Behavior-based triggers

These are your contacts’ actions or inactions that you can use to trigger a response. What pages they visit on your site, what products they look at, add to cart or abandon, if they read your blog and emails, what promotions they buy — these are all behaviors you can use to drive extra sales with triggered emails.

Demographic-based triggers

These triggers are based on the information stored in your customer profiles like birthday, location, device type. The most obvious example is a birthday-triggered email that each of your registered users gets individually.

Time-based triggers

These are triggered you define like subscription expiration dates, time to reorder, client anniversaries, etc. They offer even more opportunities to engage customers with meaningful offers instead of spamming them all the time.

Some common use cases for triggered emails include:

  • Product View Abandonment – If a customer browses a particular item on a mobile app but ultimately doesn’t purchase it, a triggered email highlighting the viewed product (and other recommended items) would re-engage them after exiting the mobile app.
  • Cart Abandonment – Shopping cart abandonment is a serious issue for many eCommerce businesses where a customer adds items to their shopping cart but leaves without completing a purchase. You can trigger a cart abandonment email to try and recover them to complete their checkout process.
  • Order Confirmation – Order confirmation emails are sent after a customer’s purchase order is confirmed and finalized. Set the email trigger upon purchase completion and deliver order information, relevant shipping details, and more.

With triggered emails, businesses can engage their customers with the right message at the right time to provide a great customer experience.

Advantages

  • Build trust – Trigger emails are a dialogue in a way: users take some action, and in response, they receive an email. Trigger emails move subscribers towards further communication and deeper relationships.
  • Fulfill customers’ expectations – As email marketing evolves, subscribers now expect that placing an order, booking a room, subscribing, and other actions will be followed by an email. Trigger emails lead customers down the sales funnel. And compared to regular promotional emails, trigger emails show higher open rates.
  • Inform well – Trigger emails are an excellent way to let people know that their booking or subscription process is going well or if there are any issues. For instance, when people order sneakers from an online sports store, they receive an email, which confirms that the money transfer was successful and provides a link to track the shipment.
  • Increase customer retention – It is cheaper to keep an existing customer engaged than it is to search for a new one. Trigger emails are a crucial tool to reach this goal with reactivation emails.

What is Inbound Marketing and How to get started?

Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue.

Types of Inbound Marketing

Because inbound marketing is about who you reach and in what way, it can include a wide variety of marketing methods.

Types of inbound marketing include:

  • SEO and PPC
  • Press releases
  • Blogs
  • Social Media
  • Influencer outreach
  • Affiliates
  • Video content
  • Ebooks
  • Opt-in emails
  • Pillar pages and topic clusters
  • Newsletter
  • Infographics
  • Podcasts and webinars
  • Research reports

Here’s how to get started: 

  • Step 1 – Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know your audience.
  • Step 2 – Preemptively answer the questions that your customers are likely to have at each stage of their buying journey. Determine your unique, compelling story. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. 
  • Step 3 – The more valuable the content you create for your audience, the more likely you are to win them as customers. Determine the best way to reach them, whether it’s through Twitter, Pinterest, Facebook, your blog, or elsewhere.
  • Step 4 – It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted thought leader.
  • Step 5 – There’s a variety of metrics to choose from when measuring the success of your inbound marketing efforts. Whether you decide to analyze SEO rankings, inbound links, or the number of articles published, these resources will provide valuable insight into how your campaigns are performing. Set aside time for analysis on a weekly basis. This step will aid you in understanding how effective your inbound marketing efforts have been and how they can improve.

Benefits of Inbound Marketing

The benefits of inbound marketing speak for themselves. According to the study, inbound marketing methodology enables you to:

  • Generate qualified leads and approximately 12 registrations for every 370 visits.
  • Duplicate the qualified marketing contacts of a company by two in one year and by seven in two years.
  • Multiply leads by five in one year and by 14 in two years.
  • Increase visits to your website. In the first year, these can be multiplied by 4, and in the second, by 12.
  • Effectively market for companies in all sectors. B2Bs have more conversions from a visit to registration, but B2Cs register a greater increase in accumulated visits.

Bottom line

With inbound marketing, everything is digital and everything is quantifiable. There’s no need to assume anything. Complex algorithms track if your marketing strategy is effective and if it is converting potential customers into full-blown clients. An inbound marketing strategy is highly measurable. It allows for analysis of everything from the ROI of various distribution methods.

Cryptocurrency Trading Bots – Advantages

Cryptocurrency trading is an emerging business and with more and more crypto traders flocking the market, the growth of digital currency exchange has risen to a whole new level. However, many new investors especially the novice find it extremely difficult to evaluate the cryptocurrency market conditions and to cope up with the volatile nature of the market. 

The cryptocurrency trading bots are relatively a new concept and have made crypto trading easy and popular especially among novice traders. Cryptocurrencies can be traded directly from crypto exchange platforms or through the help of crypto trading bots. Due to the volatile nature of the crypto market, many investors are gradually relying on trading bots to do the job for them.

What Are Crypto Trading Bots?

Crypto trading bots are a set of programs designed to automate cryptocurrency trading on your behalf. Typically, The investor/trader will have to pay attention to market statistics that play a crucial role in practicing trading and then pick which cryptocurrency to buy/sell and at what time. Crypto trading bots can easily automate the analysis and interpretation of market statistics. They can gather market data, interpret it, calculate the potential market risk, and execute buying/selling cryptocurrency assets. 

How do Bots work?

Investors can subscribe to free bot programs to aid in their cryptocurrency trading. On the other hand, many bots have user fees, some of which can be quite steep. Typically, investors seek out the bot or bots that will be most useful for them and then download the code from a developer. Each bot includes different requirements in terms of software and hardware.

Bots can be incredibly helpful, although there remains an ongoing debate about whether they should be permitted in cryptocurrency trading. In order to maximize the impact of a bot, however, an investor must know how to best utilize the tool. For instance, investors must have the proper accounts set up across digital currency exchanges.

They must stock those accounts with cryptocurrency holdings. In many cases, they must still make investment decisions such as when to buy or sell. A crypto bot is not a get-rich-quick solution for an investor unwilling to put in the time and effort necessary for success.

The Benefits of Using a Crypto Trading Bot

Save Time 

New cryptocurrency traders, investors, and miners quickly figure out that going into cryptocurrency is more or less a 24-hour gig. To be an effective trader, it is essential to monitor and stay on top of recent developments in the crypto world. Since cryptocurrency technology is expanding so fast, this would mean monitoring market insights every 10 minutes or so to keep track of relevant trends. 

Monitoring cryptocurrency trends all on your own can be rather time-consuming and overwhelming. Meanwhile, trading bots allow you to limit the amount of time you spend monitoring the market, as the artificial intelligence behind the bot will do that for you. 

Bots Lower the Barrier to Entry 

As you may already know, cryptocurrency trading is an exhausting process. Newcomers have to do a lot of research about the industry and the latest trends before they stand a chance to make effective trading decisions. Further, the nature of the crypto trading game is that even with adequate preparation, long-term success is not guaranteed. 

While crypto trading bots do not guarantee long-term success either, they certainly lower the barrier to entry for newcomers. By utilizing a trading bot to ease their way into crypto trading, newcomers can copy the actions of some of the more successful traders. 

24-Hour Trading 

Although cryptocurrency trading can be a full-time gig, even the most successful traders need to sleep, eat, and take care of daily chores. However, while you are off living your life, the crypto trading game does not sleep as crypto traders remain active worldwide, constantly shifting trends in one direction or the other. 

Perhaps the main advantage of a crypto trading bot is that it allows for much more effective time management for crypto traders. The crypto trading bot can be optimized so that it runs the trading process in the background at all hours. This allows traders to partake in the trading process 24 hours a day without being present in front of their computer screen without a break. 

Bottom line

Cryptocurrency trading bots are useful for automated trading and can be very profitable if used carefully. There is some trading software such as the bitcoin era platform which can be used for trading purposes. It is very much recommended to use any platform with proper knowledge and research and choose only reputed and secure bot software.

What is a bitcoin loan and how does it work? – Pros & Cons

What is a Bitcoin Loan?

Bitcoin loans are pretty much like any other loan where you can borrow specific amounts from a lender and pay them at certain interest rates. The only difference is that in this type of loan, cryptocurrencies serve as your collateral or the item or asset used to secure the loan. 

The rapidly changing value of Bitcoin is the clear reason why it isn’t easy to just borrow Bitcoin from someone you know. In cases like this, the lender and borrower need reassurance that the requirements from both parties can and will be met. So if you want to either borrow or lend crypto securely and reliably, exploring crypto or Bitcoin lending platforms might be the most appropriate solution for you. 

How does Bitcoin lending work?

A bitcoin-backed loan uses digital currency as collateral, similar to a securities-based loan. The basic principle works like a mortgage loan or auto loan — you pledge your crypto assets to obtain the loan and pay it off over time. You can get this type of loan through a crypto exchange or crypto lending platform.

While you retain ownership of the crypto you’ve used as collateral, you lose some rights, such as the ability to trade it or use it to make transactions. Also, if the value of your digital assets drops significantly, you may end up owing back much more than you borrowed should you default on the loan.

People may consider crypto loans because of the benefits they provide and because they have no intention to trade or use their crypto assets shortly. The acronym HODL, which stands for hold on for dear life, is a common refrain in crypto-focused online forums.

Advantages & Disadvantages

ProsCons
Bitcoin lending involves borderless online transactions and it is one of the pioneering cryptocurrencies to be accepted in almost every part of the world.Bitcoin lending faces tough competition from other emerging crypto lending services.
Bitcoin runs on a decentralized blockchain and is not controlled by any central authority. Due to its decentralized nature, BTC assets are not vulnerable to the governance-based manipulation of political bodies, banks, and other financial institutions. Bitcoin lending faces issues due to the infamous volatility of BTC prices. If the price drops dramatically to an all-time low, the Bitcoin lending platform faces complications in serving its lenders and borrowers. Therefore, this unpredictable price swing makes Bitcoin lending risky for investors. 

How do you get a Bitcoin loan?

To get a Bitcoin loan, one can browse through multiple Bitcoin loan sites. These websites are the Bitcoin lending platforms that can provide instant Bitcoin loans to their users. In these platforms, the process of lending Bitcoin in the form of cash loans is simplified in many ways. This is done to make Bitcoin loans more accessible for the greater public. By following these steps, one can get a Bitcoin loan without losing time on traditional loan procedures.

Step 1 – Select a Bitcoin lending platform
Step 2 – Create a user account by verifying the trust score and cryptocurrency support
Step 3 – Select the type of Bitcoin loan based on the collateral requirement, interest rate, DeFi/CeFi, etc
Step 4 – Submit the loan application or accept the loan offer and get the loan in a few hours after the borrower accepts the loan terms

Important things required for Bitcoin loan application

  • Proof of being a registered user of the lending platform
  • Documented proof of age (18+ years)
  • Digital verification of email and phone number
  • Documented proof of Bitcoin holdings (crypto wallet, crypto exchange, etc.)

Applying for Bitcoin loans is easier for registered users of crypto lending platforms. Moreover, it is easy for registered users of leading cryptocurrency exchanges such as Binance. Such users have enough verified data to prove their identity during the application. While borrowing crypto loans, it is equally important to check the cryptocurrencies and the fiat currencies supported by the Bitcoin lending platform.

Bottom line

With all the things we’ve discussed so far, you’re probably thinking about whether trying your hands on crypto loans is a good idea or not. So here are other key points you might want to look into to help you come to a decision.

If you’re a newbie in the crypto space and want to have fractions of BTC by not taking the trading route, you can opt to borrow Bitcoin to get started. Sending and receiving money through cryptos is much cheaper and faster than with many banks and other third-party financial institutions. 

Promise and the Current State of DeFi (Decentralized finance) – pros & Cons

Decentralized finance, or DeFi, has become a popular buzzword, especially with proponents of distributed ledger technology, blockchain, and cryptocurrency. Just as cryptocurrency was designed to ultimately take control of money away from governments, DeFi aims to take control of personal finance away from banks and investment firms.

What is DeFi?

Decentralized finance refers to a category of online financial platforms where one or more function is managed via smart contracts or other decentralized, blockchain-enabled, automated processes, rather than by a centralized system. However, as of this writing, there is no DeFi platform that is 100% truly decentralized. Each one still involves some degree of centralization in one or more aspects of its management.

The Current State of DeFi in 2021

Decentralized finance as we know it today is focused on one thing and that is to eliminate the middleman from financial transactions. As such, DeFi mainly relies on Ethereum as the blockchain that is easy to use and tailor according to the needs of a specific system.

What can a typical DeFi platform do today? The range of DeFi products varies significantly, but most systems guarantee the following functions:

1. Cryptocurrency exchange markets are free from central authorities
2. The ability to borrow or land digital coins
3. Near-instant payments from peer to peer
4. Advanced asset management through tokenization
5. The option of predicting asset fluctuations and capitalizing on your predictions

The Promise of Decentralized Finance

The aim of decentralization is to take control away from the establishment. Whether that establishment is a national government, regulators, or a centuries-old bank, proponents of decentralization see institutions as inherently corrupt and believe that people deserve greater freedom of how they store or spend their money. They also believe that the layers of bureaucracy slow things down to a pace that is not congruent with modern life, making it too difficult to send money across national borders or secure a loan to take advantage of a narrow window of opportunity.

The current bank customers may not even be the primary target audience for DeFi platforms. Many DeFi solutions are looking to engage with the unbanked or underbanked — people who currently have limited access to traditional financial services. This includes those in developing countries, rural areas, and people working in shadow economies.

Benefits of DeFi

Decentralized financial systems are not just a theoretical concept with little to no use, but rather highly practical inventions with tons of real-world benefits. Some of the major advantages of DeFi include:

  • The lack of centralized authority that monitors and controls financial transactions strictly. With DeFi, users’ deposits are free from external interventions.
  • Every participant in the DeFi system gains his own portion of financial sovereignty and democratic control. You know how the system works and you know that nothing can interfere with the process.
  • DeFi can reach the highest level of accessibility because, in theory, it only takes the Internet connection to gain access to the system regardless of your location.
  • Decentralization and the blockchain-powered platform make DeFi much safer and more difficult to penetrate by traditional hackers and malicious activities.

Cons of Decentralized Finance

Scalability 

DeFi projects encounter formidable difficulties in the scalability of host blockchain from various perspectives. First of all, the DeFi transactions require unbelievably extended periods of time for confirmation. 

At the same time, the transactions on DeFi protocols could become highly expensive during the period of congestion. For example, Ethereum could showcase capabilities for processing almost 13 transactions every second with Ethereum at full capacity. On the contrary, the centralized counterparts for DeFi could accommodate thousands of transactions in the concerned period.

Uncertainty      

The concerns of uncertainty also make a mark in the advantages and disadvantages of decentralized finance. In event of instability in a blockchain hosting a DeFi project, the project could automatically inherit instability from the host blockchain. As of now, the Ethereum blockchain is going through various changes. For instance, the mistakes committed during the transition from PoW consensus to the new Eth 2.0 PoS system can lead to risks. 

Shared Responsibility

The shared responsibility factor works negatively for users. The DeFi projects do not take responsibility for your mistakes. All they do is taking away the intermediaries, and it is the users who have to take responsibility for their funds and assets. Therefore, DeFi space needs tools that could prevent possibilities of human mistakes and errors.

Bottom line

Decentralized finance has become a promising favorite for transforming the conventional benchmarks of financial services. Most important of all, DeFi could foster the application of blockchain in the financial services sector. With the value benefits of transparency, immutability, and decentralization, DeFi space still has to encounter obstacles like scalability.  

Managed Cloud Hosting and its Advantages

Cloud Hosting has taken the hosting world by storm. From the initial hesitation among users to adopt the Cloud technology in hosting, Cloud Hosting has come a long way. Due to the massive adoption by large organizations and the host of benefits it offers, Cloud Hosting is touted to be the future of web hosting.

What is Cloud Hosting?

Cloud Hosting is a type of hosting where the data of your website is stored across multiple servers. This is a fundamental departure from any type of traditional hosting where all the website data is stored in just a single server. There are many types of traditional hosting methods where multiple websites are housed in a server, but in Cloud Hosting, the website data is housed in multiple servers. This ensures a high level of data redundancy and data protection.

What is Managed Cloud Hosting?

Managed Hosting is a type of hosting plan that web hosting companies offer. It’s a type of offering where your web hosting company will look after the management, administration, and security of your part of the server. 

In essence, that means that you just choose whatever plan you want and the operating system you’re comfortable with and leave the rest to the web hosting company. The web hosting company employs qualified system administrators and web security experts to take care of all the other system management and server upkeep needs. 

Advantages of Managed Cloud Hosting

Server monitoring

This is one of the biggest benefits of Managed Cloud Hosting. Server monitoring is a prevention strategy for cyberattacks that’s implemented by scanning all the files in the server and checking for any abnormalities. 

Server monitoring enables system administrators to find points of failures and inherent vulnerabilities in the server setup. Once a problem has been detected, steps can be taken to mitigate it. 

Reliability and overall security

Even without opting for Managed Hosting, Cloud Hosting is a very secure form of hosting, thanks to its architecture. As mentioned earlier, in all forms of traditional hosting, the data of a website is stored in one server. If there’s a successful cyberattack on the server or if there’s some sort of hardware failure and it leads to a server crash, your website will crash too. 

With Cloud Hosting, that problem will not occur. Your website data isn’t stored in one server, to begin with. It’s stored on multiple servers. So, if a server fails, for whatever reason, there will be no discernible effect on your website. The data from the other servers will be made available to keep your website up and running. 

If you opt for Managed Cloud Hosting, you add another layer of security to your website. Security professionals use varied and powerful tools to prevent attacks in the first place. These tools include malware scanners, DDoS prevention applications, enterprise-level antivirus, and so on. Security professionals also periodically conduct audits and update all firewalls, making your website truly secure. 

Pricing

Cloud Hosting isn’t the cheapest hosting method. Additionally, Managed Hosting plans are slightly more expensive than non-managed hosting plans. So, it might seem counterintuitive that pricing is listed as an advantage. 

The reason is that it’s a lot more expensive to manage your website on your own. A lot of the tasks mentioned above, like server monitoring, malware scanning, server monitoring, etc., need expertise. If you’re not an expert in web hosting, you’ll have to pay experts to do these jobs for you if you want a secure and reliable website. This expertise isn’t cheap. 

Additionally, these aren’t one-time costs. They are continuous expenses, meaning that you may even have to end up hiring a dedicated IT team. All that is far more expensive than simply paying a little more to your web hosting company for a Managed Hosting plan. Thus, Managed Cloud Hosting is highly cost-effective. 

Disaster recovery and backups

Cloud Hosting, as mentioned earlier, is quite reliable and secure. However, this is no reason to neglect data backup and disaster recovery strategies. Irrespective of how good your web hosting company is and how great your web hosting plan is, you will, at some point, need backups. It’s best to stay ready for that. 

While it is possible to implement a data backup strategy on your own, it’s not all that straightforward. Additionally, backups have to be taken routinely to ensure that your backup is always up to date, and in case of data loss, you have the latest copy of your website at your disposal. 

With Managed Cloud Hosting, your hosting company will take care of creating, maintaining, and updating backups, making your life that much simpler. 

Opportunity cost

Students of business management are better equipped to talk about opportunity cost, but it refers to the potential losses you incur doing one task while you actually should be concentrating on something else.

The primary goal of any business is to grow, expand, and become stable. As a website owner, that’s probably your aim too. So, your primary task is growing your core business. But maintaining a website is something that will take up a lot of time too, and while maintaining your website, you’re not growing it. 

The advantage of Managed Hosting boils down to one thing – it takes website management off your hands and allows you to concentrate on actually growing your business. Now, if you have an IT team in-house, you don’t need Managed Hosting. 

Even if you’re a web hosting expert, having Managed Hosting makes sense because it allows you to grow your business and not worry about routine maintenance, updating applications, creating backups, and things like that. You leave such tasks to the professionals and concentrate on your business. 

Conclusion

Managed Cloud Hosting isn’t the cheapest way to host your website. A Shared Hosting plan is cheaper, but the combination of Cloud Hosting and Managed Hosting is hugely beneficial for high-traffic, growing websites. 

Cloud Hosting enables your website to be safe, fast, and reliable. Managed Hosting ensures that you don’t have to deal with the nitty-gritty of website management. 

Secure Cloud Hosting And Storage For Your Business

When an organization decides to start using secure cloud hosting storage solutions, one of the first questions that usually comes up is how to secure data that is loaded to the cloud. In this post, you’ll know about secure cloud storage for business, and what you should be looking for to keep your data safe.

Secure Cloud Hosting – What To Look For

At a minimum, when shopping for secure cloud storage for business, you should be looking at:

1. How much support the cloud service provider (CSP) can/will provide
2. Levels of encryption
3. Speed (both in terms of accessibility and in upload/download times)
4. Their experience working with companies like yours
5. The cost for the services and support offered

Types Of Secure Cloud Hosting Environments

There are three basic environment types of secure cloud hosting:

1. Private: in-house
2. Public: built and managed via a third-party, and
3. Hybrid: a combination of public and private

The type of secure cloud storage for the business you choose will depend largely on time and resources and the availability of space and personnel to build and maintain storage servers. Because of these factors, many companies choose to partner with third parties to help them with their secure cloud hosting solutions.

Common business models that provide secure cloud hosting include, but aren’t limited to, software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). 

Additional Ways For Keeping Cloud Data Secure

How to secure data is not just about the CSP you’re using, but also how you use it. For example, if you have a single login for everyone on your team to use, that’s not very secure. But, if all of your team members have their credentials, and each person is given only the access they need to specific files, it’s significantly more secure. When using secure cloud hosting it’s a good idea to:

1. Require strong passwords and multi-factor authentication
2. Only give the users that need access the clearance to view the data most relevant to them
3. Utilize a web application firewall (WAF) when accessing your secure cloud hosting to block malicious traffic
4. Encrypt data before you load it
5. Backup data off-site regularly
6. Use website scanning tools

It’s often said that the best defense is a good offense. And, when you have security top of mind, you’re miles ahead of companies who don’t proactively take steps to secure their data.