Tag Archives: communication

7 Reasons to Use Email Marketing

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business. As the VentureBeat report illustrates, no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

Here are 7 reasons why:

Email marketing has a larger reach

With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage.

The total number of worldwide email accounts was 3.9 billion in 2013 and projected to reach 4.9 billion by 2017, according to Radicati. While this might seem surprising at first, think about your online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.

Email is the currency of the web, and anybody online has an active email address. And while Facebook and Twitter might seem pretty ubiquitous, the ongoing struggle over data breaches and privacy means plenty of people are exiting some social media channels. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

Email marketing delivers your message

If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they should go for the email subscriber every time.

There are two key reasons why:

First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. This is a big deal when it comes to getting your messages in front of your desired audience. On Facebook, if you post an update to your 10,000 fans only about 200 of them will even have a chance of seeing it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them will receive it in their inbox. This means your message is 45 times more likely to be seen using email than Facebook.

Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list. There are strict laws and regulations around SPAM laws, so if you’re emailing a prospect or customer, it’s because they gave you their permission. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you? Probably not. More than likely, you performed a Google search or visited their website. That’s decidedly different than proactively signing up from an email newsletter. Email is proven to ensure your audience gets your message.

Email marketing drives conversions

Most marketers are laser-focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.

And when it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.

This means you are 6x more likely to get someone to click through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you and this isn’t typically the case with social.

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate. What’s more, email is highly measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.

Additionally, those who integrate their email marketing into Salesforce can see firsthand how their email marketing impacts business opportunities and deals. As a marketer focused on nurturing leads and driving conversions—as most marketers are—email marketing trumps all other communication channels for business.

Email marketing has a higher ROI

Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. Email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.

It’s clear from these statistics that email is a cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?

It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications.

The more data you have about your customers in an email marketing tool like Campaign Monitor—including insights pulled in from integrated systems like your CRM, customer service solution, etc.—the more targeted you can be.

Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.

This use of segmentation and dynamic content helps to ensure the content they send is relevant to every individual recipient and that relevance drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.

Email marketing is the preferred communication channel

For many, social networks are a personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they’re there to see photos and updates from people they know and care about.

Email, on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.

According to MarketingSherpa, a vast majority of people want to receive promotional content through email, compared to 17% who prefer social media.

Email marketing is an open platform

Over the past few years, many brands have invested millions of dollars into buying large social followings to be able to communicate and engage with an audience.

But while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the number of followers who will see a brand’s post, unless those posts are paid advertisements.

This practice has become so prevalent that 98% of brand followers will never see the posts in their News Feeds. Twitter seems to be moving in a similar direction with the announcement it will introduce an algorithm-controlled feed as well.

The issue with channels like Facebook and Twitter is they’re owned and controlled by third parties which means marketers are at the mercy of changes the platforms make to their platform.

Meanwhile, email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there is a multitude of services that provide access to send and receive email.

The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.

Email marketing will be around forever

The once-hot site was the largest social networking site in the world between 2005 and 2008, and in June 2006 surpassed Google as the most visited website in the United States. Yet where is MySpace now? All those users eventually moved on to other social networks, and the site is now the 1,500th most popular website in the United States.

Imagine investing significant amounts of time and money to build an audience on a platform only to find it a ghost town just a year or two later. The impact on your ability to reach and engage potential customers would be catastrophic.

On the other hand, email has a long history of stability. The first promotional email campaign was sent in 1978 to a total of 400 people and email has been growing consistently since.

Interestingly, the email space itself has evolved from a time where you needed a developer to build an email to today, where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails with ease. This shift has put the power of business email into the hands of more people.

Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.

Convert Text to speech(TTS) using Artificial Intelligence(AI)

Speech has the power to convey your thoughts. speaking comes to an individual naturally. Unfortunately, not everyone is blessed with this ability. But now Artificial Intelligence(AI)-powered advanced technologies available to transform your text into speech with just a click. AI generates speech that sounds more natural than any other text-to-speech system. You can transform any text into a human-sounding voice-over instantly.

How does it work?

Write your text message directly into the box from your computer. A.I. engine will check the grammar and add all the punctuation marks needed to obtain the speech sound natural. Select the language and voice. You can find the one that best fits your needs with the help of a preview. You have the facility to add breathing sounds, long pauses in the speech, and even choose the tone of the speech. That’s it, Now play and listen to the generated voiceover.

Advanced Specification 

  • You can transform any text into speech
  • Both male and female voice included
  • Works in various language
  • Serious, joy, and normal emotions tone available
  • Works with any video creation software
  • It adds inflections in the voice
  • Widest voice selection


  • Improve customer interactions with intelligent, lifelike responses
  • Engage users with a voice user interface in your devices and applications
  • Based on user preference of voice and language you can personalize your communication
  • Support for multiple languages that can enhance the business reach a wider customer base across the globe.
  • Ease of use to any age group from children to older adults.


  • Children with learning disabilities
  • Customer service
  • Digital publishing
  • Corporate training
  • Voice over for video creation

Text to speech converter available over the decade. But Artificial Intelligence involves and plays an exceptional role in it. This has allowed a new form of content. The advancement of technology allows these speech-impaired individuals to express their thoughts openly using an assistive device such as Text-to-speech technology. Now it’s easy to use the automated AI engine, to generate human-like voiceovers.

Things to be known before buying a walkie-talkie

A walkie-talkie, more conventionally known as a handheld transceiver (HT), is a portable, hand-held, two-way radio transceiver. Handheld two-way radios were exploited by the military from backpack radios taken by a soldier in a soldier squad to keep the crew in connection with their commanders. Walkie-talkies for public safety, industrial and commercial uses may be part of trunked radio systems, which dynamically allot radio channels for more effective use of confined radio spectrum.

Such systems always operate with a base station that acts as a repeater and controller, even though individual mobiles and handsets may have a mode that bypasses the base station. People have discovered that when managing remote teams, having a walkie-talkie is the only safe way to have consistent and prompt communication methods, or at least that’s the intent. And it’s a trend that keeps improving.

This is the list of things to look for before buying walkie-talkies:

Ease of use: No matter your age, learning how to practice a new piece of technology can be astonishingly time-consuming, not to mention irritating. Ironically, it’s the most modern among us who seem to be the most courageous about trying new stuff. On the opposite end of the spectrum, some articles discussed why older adults often resist using new technology. Part of the explanation included the fact that people of any age need ease of use above all. An interesting takeaway was not that people should be trying harder to adapt, but companies should design devices and software providing worth. That holds for creating products to be used by all.

Grows with you and your needs: Old-time walkie-talkies are outdated in multiple ways not because of their size (and they are huge!), but because of the restrictions. In the old days of walkie-talkies, channels were confined, and there was no way of identifying who was listening in on your communication. And let’s not even talk about the case that connectivity was never a sure thing. As your company develops and your needs evolve, it’s important to have a two-way radio system that almost smoothly develops with you.

The trust factor: Being savvy internet and technology users, we’ve all gotten pretty good at understanding scams or unsavory types. It’s a little harder to figure out when a product or system suggested by a friend or ad, isn’t actually what it seems. A good brand will always tell the communication ranges without interference and make the customer delight.

Why grammar is important for communication?

In the professional world, communication decides who you are. Precise Grammar, spelling, punctuation, word choice, and tone make your communication very clear and provide additional attention. It is the system of a language. Some people describe the rule of language. Accurate grammar is a key to speaking English fluently and boldly. It’s a code that makes languages work. Basic grammar rules that include proper use of a comma, subject-verb and pronoun agreement, Homophones.

Grammarly Logo

Parts of speech are building blocks of grammar that use to make a sentence.

Here is:

  • Verbs – A word that expresses action or state of being.
  • Nouns – A word that is the name of a thing, an idea, a place, or a person.
  • Pronouns – A place of a noun or a phrase that contains a noun.
  • Adjectives – A word that tells more about a noun.
  • Adverbs – A word that adds more information about the place, time, manner, cause, or the degree to a verb, an adjective, a phrase, or another adverb.
  • Prepositions – A word or phrase that is used before a noun or pronoun to show place, time, direction, etc.
  • Conjunctions – A word that is used for joining other words, phrases, or sentences.
  • Interjunctions – A word or phrase that is used to express surprise, pain, pleasure, etc.

The benefits of grammar improve your writing and speaking skills and that influences a lot. It helps to put the word together with meaning and to make an appropriate sentence. It improves your Listening, Reading, and Speaking skills. Grammar helps us to more comfortable in communicating. It gives information that helps the reader’s understanding. Whether you are looking for a new job or a student who is looking for higher studies grammar plays a vital role.

Make grammatical mistakes when speak or write is a usual thing. But to uplifting our skills grammar is essential. Nowadays a lot of free online tools available on the internet that helps us to choose the correct word tone, remove grammatical errors to make a word in a sensible order, and add the right endings. Choose the right tool to learn grammar and communicate easily.

Multilingualism is the best key factor for successful communication

Language plays a vital role in human connection. It helps us to connect with people for communication. It allows us to share our opinions, thoughts, and emotions with others. It has the power to build communities. Being able to converse with someone in his or her language is an unimaginable gift. Language becomes more powerful when understood by a wider community than just those closest to you.

Wide variety of languages used around the world. The ability to communicate in multiple languages is becoming more influential in the integrated global business community. The initial step of creating an everlasting, stable international business relationship is communicating directly with new clients and companies in their native language.

Multilingualism plays a major role in this society. Communicating with patients in their language is the first step of the doctor to diagnose the disease. Knowing multiple languages help a scientist or engineer capable of explaining his findings and ideas to his peers. Being able to converse in various languages provides additional job security and advanced opportunities in unpredictable economic times.

The basic function of language includes communication, the expression of identity. Language skills can be a significant and competitive advantage. You can communicate with facial expressions and gestures. A key factor for successful communication is having language. There are many advantages to knowing multiple languages.

Following are the top benefits:

  • Easy to communicate people with their languages
  • It can boost your career
  • Increase thinking capability
  • Enhance your confidence
  • Easy to survey and able to know a wide range of culture
  • Strengthen your decision-making skills
  • Increase verbal and non-verbal intelligence
  • It stimulates multitasking
  • You can Gain Perspective

You’ve heard Learning multiple languages is so hard and only for intellectual people. Those are myths and misconceptions. The truth is, in today’s interdependent world, proficiency in other languages is a vital skill. It allows you to engage with the world in a more quick and meaningful way. You will succeed in the global economy whether in your neighborhood or thousands of miles away. Course Checkout