Tag Archives: digital marketing

Chatbots in Digital Marketing: The Benefits of Using Chatbot

Chatbots are chat-based AI programs that use chatrooms as their medium for conversation. They can be programmed to answer customer questions, give product information, sell products, and more. Chatbots have become a digital marketing strategy that many companies are investing in because chatbots offer the ability to generate sales leads and achieve conversion rates at unprecedented levels. This blog post will explore how chatbot technology can help your business grow!

It becoming more and more popular in digital marketing. Businesses that have chatbots on their website find that chatbot technology has some benefits over other digital marketing strategies. Chatbots allow consumers to get information about products and services without having to type anything or fill out forms, which saves time and increases conversion rates! This blog post will discuss the chatbot revolution, what chatbots do for your business, and how you can implement chatbot technology into your marketing strategy.

If you want to deliver a better digital brand experience, chatbots are the way to go! Here’s why:

Delivering a better customer service experience through chatbots

Typeform is a popular tool for survey creation and data gathering. By using Typeform, companies can create interactive surveys with questions, texts, images, and videos. Chatbot technology allows Typeform users to quickly create chat channels that function as chatbots.

Currently, chatbots are used mainly for customer service purposes (chatbots complete chat tasks that would take agents more time). Chatbot software learns from each chat interaction and can be programmed to ask chatbot questions or chatbot answers that customers might need in the future.

Using chatbots as an essential part of your digital strategy

Today’s consumer customer experience management demands chatbots. As consumers are becoming more demanding, chatbots offer efficient communication channels that simplify processes, save marketers some time and deliver better overall customer experiences.

Most importantly chatbots allow marketers to personalize interactions with consumers since they can gather chatbot data from chatbot customers’ profiles and use chatbots in chat windows.

Designing chatbots that have the highest engagement rates

Designing a chatbot that will engage your target audience requires a lot of research, insight into your industry, knowledge about your consumers, etc.

They make the customer journey more efficient, saving marketers some time and money as well as allowing consumers to complete transactions within one window.

Marketers can also use them to send automated messages and keep relationships with future customers without having too many human resources (and maybe turn some of these people into advocates).

Chatbots improve customer relationships

Chatbots are at the heart of chat interface marketing, so their importance is growing day by day. They enable marketers to build stronger relationships with chatbot customers since they help solve consumer issues quickly and more efficiently than human agents. They also gather information from chatbot customers’ profiles to offer a personalized experience that chatbot customers appreciate.

Complete transactions in one chat window

Relationships between marketers and consumers are becoming more interactive and chatbots help companies improve both brand awareness and sales with their chat-based approach.

The chat window is an essential part of any marketing strategy since it allows marketers to add a human touch (chatbots can answer non-pressing questions that don’t require immediate solutions) while also offering simple transactions (ordering products/services, buying events tickets, getting information when needed).

Chatbots allow for easy completion of these actions so they simplify the whole experience, saving chatbot time and chatbot money.

Personalized approach

Consumers appreciate that companies want to know more about them so they can provide better services and products, so they accept when brands use technologies like chatbots which aim at understanding their needs and expectations.

The chat window is an essential part of any marketing strategy since it allows marketers to add a human touch chatbots can answer non-pressing questions chatbot can gather chatbot information chatbot gather chatbot data chatbot gather chatbot insights chatbot gather chatbot knowledge chatbot gather chatbots build relationships with customers chatbots offer personalized experiences that increase customer loyalty while also offering simple transactions.

Bottom line

The benefits of chatbots vary depending on what type of business you are operating or what you want your chatbot to do, but there are several key benefits that apply to all chatbots no matter how they are used. The chatbot can allow your customers to instantly chat with a representative 24 hours a day, 7 days a week. The chatbots are capable of solving many common problems without human assistance, which saves you time and money.

Consumers enjoy chatbots because it is similar to having the companies representatives available at all times, but without paying for that extra service. They are also easier to access than calling or emailing customer service departments because they don’t require people to use personal computers or smartphones.

What is Inbound Marketing and How to get started?

Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue.

Types of Inbound Marketing

Because inbound marketing is about who you reach and in what way, it can include a wide variety of marketing methods.

Types of inbound marketing include:

  • SEO and PPC
  • Press releases
  • Blogs
  • Social Media
  • Influencer outreach
  • Affiliates
  • Video content
  • Ebooks
  • Opt-in emails
  • Pillar pages and topic clusters
  • Newsletter
  • Infographics
  • Podcasts and webinars
  • Research reports

Here’s how to get started: 

  • Step 1 – Identify your target audience and learn all you can about them. You can’t write content to inform your customers until you know your audience.
  • Step 2 – Preemptively answer the questions that your customers are likely to have at each stage of their buying journey. Determine your unique, compelling story. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. 
  • Step 3 – The more valuable the content you create for your audience, the more likely you are to win them as customers. Determine the best way to reach them, whether it’s through Twitter, Pinterest, Facebook, your blog, or elsewhere.
  • Step 4 – It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted thought leader.
  • Step 5 – There’s a variety of metrics to choose from when measuring the success of your inbound marketing efforts. Whether you decide to analyze SEO rankings, inbound links, or the number of articles published, these resources will provide valuable insight into how your campaigns are performing. Set aside time for analysis on a weekly basis. This step will aid you in understanding how effective your inbound marketing efforts have been and how they can improve.

Benefits of Inbound Marketing

The benefits of inbound marketing speak for themselves. According to the study, inbound marketing methodology enables you to:

  • Generate qualified leads and approximately 12 registrations for every 370 visits.
  • Duplicate the qualified marketing contacts of a company by two in one year and by seven in two years.
  • Multiply leads by five in one year and by 14 in two years.
  • Increase visits to your website. In the first year, these can be multiplied by 4, and in the second, by 12.
  • Effectively market for companies in all sectors. B2Bs have more conversions from a visit to registration, but B2Cs register a greater increase in accumulated visits.

Bottom line

With inbound marketing, everything is digital and everything is quantifiable. There’s no need to assume anything. Complex algorithms track if your marketing strategy is effective and if it is converting potential customers into full-blown clients. An inbound marketing strategy is highly measurable. It allows for analysis of everything from the ROI of various distribution methods.

Important Social Media Sites to Use for Your Business

If you want to make the most of your time on social media, you need to consider which social media sites your business will benefit you the most. Although the best option will vary based on your customer demographics.

Facebook

According to statistics, there are 2.8 billion Facebook users, more than any other social platform in the world. Your business should have a Facebook profile for that reason alone.

It’s fairly easy to set up a Facebook account, which will allow you to interact with customers, share posts, and sell almost anything on the platform and in addition to building your brand, you can also use Facebook as a marketplace platform.

Facebook Marketplace is excellent for selling your products because its customers are already actively engaging with the Facebook app without having to visit a website to place their order. This can help to add a layer of trust for the customer and also make it more convenient to purchase because they don’t need to leave the Facebook app to shop. 

Instagram 

Instagram is another social platform that your business should consider thanks to its 1.3 billion users. It is typically used to promote products and brands which could be deemed to be “inspirational” and “aspirational”, something which is proving to be popular.

However, there are Instagram brands and stores which do sell other everyday items through the platform and gain a following. They usually do this using inspirational photography of products in settings that customers can envisage using within their own daily lives. 

LinkedIn

With 774 million users, LinkedIn is another user account for businesses to have around the world.

LinkedIn is a great social media site to use if you want to build a company’s profile or brand without necessarily wanting to sell specific items. You can comment on posts, create posts, and send connection requests to reach people in the same industry, promote your marketing campaigns.

Because LinkedIn is business-focused, it has also become a great way of recruiting team members, as the site is essentially dedicated to showcasing user’s skills and experience. So it is also an ideal profile to have if you’re looking to reach out to users who are available to work and have existing knowledge of your industry.

Twitter

You could be reaching nearly 400 million users from around the world with a help of a Twitter profile. 67% of businesses are using Twitter already, which has led to an emerging trend of brand collaborations. 

Over the last few years, Twitter has seen businesses tweeting each other with the hope of creating the perfect viral tweet. This has led to increased brand awareness for those businesses as well as social proof for their brand. 

But Twitter is still primarily used worldwide as a way to interact with your customers, handle customer complaints and feedback, and make business announcements. Your customers will likely look to Twitter to reach out about any issues they have experienced with your brand, so having a presence on the platform can help you to manage your reputation. 

Pinterest

Although not as popular as it once was, Pinterest still proudly holds on to the title of being the 14th largest online platform in the world, with nearly 500 million users. With an audience that big, it can pay to have a presence on it.  

Operating in a similar way to Instagram, Pinterest allows customers to “pin” their favorite items from different companies onto their own profiles for future reference. There, users can opt to buy items from their board or visit the companies’ websites. 

If your business happens to sell products within the lifestyle or fashion industry, then Pinterest would be the perfect place to showcase your items since aesthetics make a big impact on how many pins your content gets.

How to Setup Different Payment Methods on Shopify

The payment modes are the very first thing you look for on an online store when making a purchase. Some of us prefer online banking, there are also those who’d rather choose cash on delivery for their orders. But as a store owner, how do you ensure that you’re catering to all types of customers and their payment preferences. Let us dive into how you can set up multiple payment modes on your store using Shopify.

1.Enabling Netbanking/ debit card/ credit card/ UPI 

To make it easier for you to offer multiple payment options to your customers, the majority of payment gateway partners have built one-click integrations with Shopify. All the payment gateway providers support majority payment methods like a credit card, debit card, UPI, and net banking.

To enable third party payment providers you need to follow the below steps:

  • Go to Settings -> Payments 
  • Head over to Third Party Providers 
  • Click Choose third-party provider 
  • Select the provider that you want to use from the list
  • Enter your payment gateway account credentials for the provider that you selected
  • Click Activate

To enable alternative payment providers you need to follow the below steps: 

  • Go to Settings -> Payments
  • In the Alternative Payments section, click Choose alternative payment
  • Choose a provider from the list shown 
  • Enter your payment gateway account credentials for the provider you chose
  • Click Activate to enable the provider

2. Setting up cash on delivery 

To let you easily enable and offer cash on delivery on your Shopify store, use an app called Advanced Cash on Delivery.

The app gives you more control over how and when your customers can use Cash on Delivery as a payment method, which pin codes cash on delivery is available on, the minimum value for which the payment method can be chosen, and configuring COD fees.

You can also upload postal codes of areas where you offer cash on delivery, add a snippet to your online store theme to let customers check if COD is available in their location.

Enabling cash on delivery in your store is easy. Your store comes with the Advanced Cash on Delivery app pre-installed. To enable cash on delivery manually follow the below steps:

  • Go to Setting -> Payments from your Shopify admin 
  • In the Payment providers section, select Manual Cash on Delivery 
  • Go to Additional details to enter any information you want to display next to the payment method 
  • Add Payment instructions for the customer to follow to pay for an order 
  • Click Activate 

3.Setting up buy now, pay later 

If you sell wholesale products or high-value items or typically see a high average order value on your Shopify store, you can consider letting your buyers pay for their purchases later using easy installments.

Here are the steps to follow: 

  • From Shopify admin, go to Settings -> Payments
  • In the Alternate Payments section, click Choose alternative payment 
  • Select Sezzle from the list 
  • Enter your account credentials for Sezzle (you need to have a verified account on Sezzle) 
  • Click Activate to enable the provider

4.Offering payments via wallets 

Some of your buyers will choose to make payments using popular wallets such as Paytm, PhonePe, Freecharge, Mobikwik, and other digital wallets. 

For this, you will have to ask the payment gateway provider you choose to enable those wallets for you. Shopify does not have direct integrations with these wallets. 

So to enable this, simply follow the following steps: 

  • Choose a payment gateway provider 
  • Request the payment gateway provider to enable a digital wallet you want to use 
  • Once enabled, you will be able to accept payments via the wallet 

Bottom line

Different consumers prefer different payment methods for making an online purchase. In most cases, if they do not see their preferred payment mode, they abandon the purchase and consider making the same from another store. Setting up multiple payment methods, will increase conversion rates, reduce cart abandonment, Display brand credibility and Offer a hassle-free checkout experience.

Essential dos and don’ts while Use Emojis in Email

Emojis are a deceptively simple tool to help make your email marketing more effective. It’s a quick way to engage prospects and make your brand seem friendly. But not only will they elevate your brand’s tone of voice, but they will also get more eyes on your newsletter content. If you’re new to email marketing, head over to our email marketing guide to get you started.

Before you add emojis to your emails, keep in mind these essential dos and don’ts. 

Dos

Check your chosen emoji across all devices

Every different email client, operating system, and social media platform has a different suite of emojis. Some are almost identical. Others look different enough to affect meaning and user experience. 

Always check how the emojis you’ve chosen appear across different devices. Emojipedia lists all the different emojis by name and category. It shows how they look on any device, from Apple iOS to Android, Gmail to Microsoft, and everything in between.

When selecting a new emoji, use Emojipedia to check whether it will show up as a blank square. This means a device or platform hasn’t yet released an equivalent.

Keep the tone positive

Keep the emojis in your email messages upbeat. No one wants to see a sad face. Instead, use emojis to convey happy emotions that can lead to a sale, or at least pique customer curiosity.

Think about how you want people to feel when they encounter your brand and choose your emojis accordingly. If in doubt, a smiley face helps set the tone.

Create brand guidelines

Pick a few emojis that you want to associate with your brand. They act as a secondary logo for your business and develop brand awareness and recognition.

Even if you don’t pick out signature emojis for your brand, develop a brand emoji guide to ensure everyone creating content for your business is on the same page. The result will be consistent communication that enhances your brand message. 

Accessibility and diversity

Make sure your emoji use caters to your entire audience without exception. 

Users with impaired vision rely on assistive technology such as screen readers to enjoy digital content. When a screen reader reads an emoji, it reads a unique description of that emoji or transcribes it into braille.

Place emojis at the end of posts and tweets, so the description doesn’t make the written copy confusing. Always double-check the icon’s description to make sure it’s appropriate for the content.

For diversity and inclusivity, default to the yellow skin tone. This ensures your customers around the world don’t feel excluded by your marketing. It might seem like a small act, but it makes a difference.

Don’ts

Don’t replace words with emojis

To keep your message as clear and accessible as possible, never use emojis to replace words. Instead, they should illustrate something you’ve already written in full.

Don’t use them everywhere

Emojis don’t belong everywhere. Your company Terms and Conditions or your returns policy are two places that should stay emoji-free. In these circumstances, emojis may make customers feel less valued or respected and may frustrate them. Equally, if your newsletter is covering a serious topic, keep the emoji keyboard closed for now.

Don’t follow the herd

As with anything, don’t start using emojis just because everyone else is. Do some research into whether your audience likes or even understands emojis. A/B testing is a great way to find out. A/B testing feature lets you send two different email subject lines and two different versions of your email content to see which works best with your audience. 

So, you know the dos and don’ts for the use of emojis in your email messaging. Rather than letting emojis hold you back at the last minute, schedule your newsletters ahead to save time.

Market Segmentation and its strategies – key Criteria

What is Market Segmentation? 

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics. 

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads;
  • Building stronger relationships with customers;
  • Differentiating your brand from competitors;
  • Identifying marketing tactics that have more impact.

With market segmentation, you will likely find that certain sections of your audience are more motivated to purchase during certain seasons. Perhaps people living in specific local areas are more interested in a subsection of your products, and so on. 

Key Criteria

You can and should define your customer segmentation, but the key textbook examples are: 

  • Geographic: country/city, urban/rural etc.
  • Demographic: age, religion, gender, income, socio-economic type, education, family size/status
  • Psychographic: lifestyle, interests, hobbies, opinions, influencers
  • Behavioral: buyer journey stage, brand loyalty traits, price sensitivity, purchasing style, usage rate
  • Media: social media/TV/newspapers/search engine preferences
  • Benefit: customer service, quality, and other specific expectations.

Geographic Segmentation

This is one of the simplest target market segmentation methods. You’ll divide your customers based on their geographic borders. You can segment them according to:

  • City / State / Country / Zipcode
  • Radius around a location
  • Climate
  • Rural or urban

When it comes to geographic market segmentation examples, consider a brand that sells a variety of clothing styles. They’ll want to segment their audience according to the climate to target people who need warmer clothing versus cooler clothing according to the season in their area.

Brands that have a brick-and-mortar store but also sell their goods online may also want to provide special incentives for customers who live near their physical location.

Demographic Segmentation

Target market segmentation based on demographics can be one of the most effective ways to target specific customers. The reason for this is because you can uncover the demographics of your audience easily.
You can also discover demographic information by using Facebook Audience Insight, Instagram Audience Insight, and Google Analytics. These easy-to-use tools will give you information on the following:

  • Age / Sex;
  • Location;
  • Ethnicity;
  • Income / Employment status;
  • Times they’re most often online;
  • Household, and so on.

Segmenting a target audience based on demographics can open up new possibilities for your marketing strategies. For instance, new products that are coming to market that are only relevant to women will save marketing dollars over time. Brands that are also selling luxury goods will find more success by marketing to people who have higher incomes.

Your audience may be primarily teenagers or young adults, but you’ll also want to keep in mind that their parents may be interested in products when it comes to purchasing gifts for them. Marketing towards their parents can help you fill in the gaps when it comes to dryer seasons.

Psychographic Segmentation

Psychographic segmentation is all about the target audience’s minds. By knowing what they care about on a day-to-day basis, you’ll be able to create content that they engage with consistently and share with family and friends. This includes learning their:

  • Personalities;
  • Hobbies / Interests;
  • Values / Goals / Beliefs;
  • Lifestyles. 

These can be much harder to identify compared to demographics and location. However, once you have a good grasp of your audience’s psychographics, you’ll be able to tailor your marketing strategies in a more personal way.

Beyond selling a product or service, using psychographic information in your marketing can help build relationships and rapport with customers. You’ll be able to build a strong following of people who trust the brand!

If you don’t know where to start on uncovering this data, try including more questions in your emails, social media content, and more. People are happy to answer quick questions about themselves when it comes to their aspirations and dreams. You can also ask them about their opinions of current events or “this vs that” questions.

B2B Segmentation

B2B companies need to use different tactics and strategies when it comes to segmenting audiences. Although it may seem more difficult compared to B2C, you’ll be able to differentiate companies just as effectively with the following tactics.

Firmographics

You can think of firmographics as demographics for B2C market segmentation. You’ll take into account the size of the company, the culture, industry, location, and more. This is one of the most popular ways to segment companies because it’s fairly easy to acquire this information.

It’s also straightforward to describe different company segments to different departments. For instance, the sales department will easily understand the prioritization of companies with 200 employees or more.

Tiering

Customer tiering is based on how well you think a company can match your business goals. For instance, companies that will be able to match your sales goals each month may be at the top of your tier. By segmenting customers based on their customer lifetime value, you’ll be able to use your marketing dollars more effectively.

This doesn’t mean that you’ll ignore companies that have a lower customer lifetime value. Instead, you can focus on products and services they need rather than trying to draw them in with offers that they historically don’t value.

Needs

This is one of the most straightforward ways to segment B2B customers. For instance, if you’re a company that offers remote HR solutions, you’ll be able to segment your customers based on how often they need your services. This also ties into company firmographics, as the size of a company, as well as their budget, can help determine the solutions they’re looking for. 

You may have older companies that still prefer placing orders over the phone. Conversely, some companies need to be able to easily order online at any time. 

The main downside of this type of segmentation is that it’s harder to communicate to other departments. This can be tackled with comprehensive documentation for each company based on their history with your company. 

5 Reasons to Hire a Fractional CMO

The moment when you’d finally become profitable enough to start hiring more staff. When you first started your business or signed up to work with this team, you knew that you were part of something that was on its way up. It was growing and you were going to be a big part of that growth.
But, with growth comes growing pains. For every successful campaign, another challenge finds its way into the business. At one point, you’ll have to ask yourself. Here are the 5 reasons your company should hire a fractional CMO over an internal CMO.

1.The budget isn’t ready for a full-time marketing executive

At one point, Amazon couldn’t afford a full-time executive. Every business has to pass through the essential phases of growth, which don’t always come with a huge ROI. The beauty of hiring a fractional CMO is getting the expertise of a marketing professional without having to go into the red for it.

Your fractional CMO isn’t just an expert marketer, they also specialize in hopping on to new teams and helping organize the team, collect the right data, and launch new projects. They’ll let you know exactly what you can expect from working with them so you can compare their workload to a full-time CMOs. 

2.You don’t have a captain for your marketing ship

When you chase all of the rabbits, you can’t catch any. We’re pretty sure this term came directly from a marketing team that didn’t have a captain at the helm of their ship. Without upper guidance, they spent too much time trying to chase different rabbits and ended up without having anything to bring home at the end of the night.

Focus on one rabbit and you’ll be able to catch it with ease. Bringing in a fractional CMO to pull together all of the different parts of your marketing team is essential for hitting that next growth spurt. Your team needs to know what they’re focused on and why, and without a captain guiding them in the right direction…they will get lost.

3.Managing the business itself has gotten messy

Look, it happens. You don’t even want to see what our desk looks like the week after the Traffic and Conversion Summit. 

You’re busy and the last thing you can imagine doing is cleaning up. While a messy desk is an easy fix, messy data can be harder. Without someone helping you clean up after your launches, creating the necessary spreadsheets to track content ROI, and making sure you’re still heading towards paradise—things will get messy.

That’s where hiring a fractional CMO comes in. Your fractional Chief Marketing Officer can organize the mess of data accumulated like the dirty cups on your desk. They’ll be able to help you figure out where your business is, what you need to do to get it to your next goal and create a plan to make it happen.

4.You’re getting ready to launch something new

You like launching new products. The rush of hitting publish on your next launch is like a mini skydive that you’re probably taking a few times a year. But, you might not be seeing the results you’d hoped for. If your conversion rates are lower than you want and you know it’s because you’re messing something up (but you don’t know what), hiring a fractional CMO can get you out of this funk.

With a fractional CMO, you can hire them to help you with your new initiative. Let’s say you just want to test out this new product with a great launch. A fractional CMO can help you with that launch and let you keep doing your thing with your other marketing initiatives. A full-time CMO will have their hands in all of those initiatives, which isn’t always necessary.

5.You want more flexibility than working with a marketing agency package

The packages are essential for the growth of their business (and their sanity). But, we get it. As a business, you don’t always need the package that an agency has to offer. Sometimes you need your own thing (like having someone help you with a launch and nothing else).

If you need marketing help, but you want to pick and choose what this marketing mind helps you on—that’s exactly where a fractional CMO comes in. Instead of working around the packages of an agency, you can ask the CMO to work specifically as you need them to. As you’re able to move closer to your goals, you’ll be able to reconsider that agency (or even hire your fractional CMO full-time!).

Bottom line

Needing to hire marketing help is an exciting moment and it’s not something to glaze over as you’re stressing about the challenges that come with business growth. Take a moment to celebrate needing someone to help you with your marketing—it means you’re succeeding.

What this doesn’t mean is that you need to hire a full-time employee. With a fractional CMO, you can work with a brilliant marketing mind who can work part-time on the part of your business you need most. And there’s always room to bring them on long-term in the future.

The 9 Best Welcome Email Examples to Inspire Your Strategy

A Thank you for signing up the email starts you off on the right foot with new subscribers and customers. But, by adding a little extra to your first message you can gain much more than this. Learn the tactics that work with this list of the best welcome email examples.

The self-introduction

You can’t assume new subscribers and customers already know everything there is about your business. Your welcome email should reinforce your unique selling points to confirm you’re the right choice for them. 

Just one word of caution: this doesn’t mean it should be all about you. Instead, emphasize the benefits for your new contacts.

The email keeps it simple by focusing on getting customers to explore their offers rather than overwhelming them with conflicting calls-to-action (CTAs).

The video greeting

Showing rather than telling your new audience what you have to offer can help increase engagement with your welcome email content. 

A short video presenting your business brings it to life in a way that’s not possible with text alone. This could be a message from your founder that puts a face to your brand and shares your story, or you could show clips of your product in action.  

Alternatively, you can use an animated GIF in your email to get across your brand and its personality. The GIF works hand in hand with the playful email copy to show subscribers what their company’s about.

The personalized welcome message

To get your introduction just right for each contact, you can adapt the email content based on what you know about them. 

Use personalization tools for sending emails that are unique to the recipient. To try this tactic for your welcome email, add questions to your email signup form to learn more about subscribers. Then create content to match different profiles.

The getting to know you email

If you prefer to keep your subscription form brief, your welcome email itself can also help you get audience insights.

Use it to find out what subscribers are looking for, like the content they’re interested in or their preferred email frequency. Not only is this valuable information for your strategy but it also shows your audience you’re serious about meeting their needs. 

Rather than asking for direct replies, you could share a link to a profile update form to make collecting responses easier. That way you’ll build a picture of each contact’s interests and preferences to aid with your email list segmentation.

The product showcase

For B2C companies aiming to convert would-be customers, a welcome email is your chance to show off your best items so they can’t help but start browsing. You might choose to shine a spotlight on your flagship product or promote top sellers or new arrivals.

The special offer welcome gift

You can further boost sales from your welcome email with incentives like discount codes or free shipping that double up as a thank you for signing up. This tactic works well for eCommerce businesses as the email can direct shoppers straight to their online store to redeem the offer.

For example, B2C retailer The Little Traveler created this welcome email template and share an exclusive discount with those who sign up from their website. They accompany this with helpful information about their physical location to encourage future visits.

The expiry date for the coupon encourages customers to act fast, taking advantage of their interest while it’s still fresh. Another trick is to highlight the offer in your welcome email subject line to maximize open rates.

The onboarding welcome email

Once a customer has converted, your aim should be to get them up and running with your product as soon as possible. And onboarding emails provide the know-how and motivation they need to do so. 

Content should focus on educational resources like tutorials and tips that help new users get started and make the most of your product. 

The initial email encourages users to take the first steps in getting set up through clear instructions and a helpful GIF. The CTA button then takes them to the product to try it out. Finally, the customer quote adds a nice touch that shows the benefits they gain.

The resource delivery email

Lead magnets like cheat sheets, ebooks, or free templates are a great way to get prospective customers onto your email list. But, if your first email contains nothing more than a link to the free resource, you’re missing a trick.

You’ve already managed to draw the contact in with something they want. So now it’s time to guide them down your funnel through to sale.

One tactic is to share your related content, as in the welcome email.

You could also encourage the new audience to discover your product, for example through a free trial or case study. Just be careful not to scare them off by being overly promotional — the key is to offer something valuable that’ll keep them engaged until they’re ready to convert.

The customer seal of approval

Another tactic for winning over new contacts without having to toot your own horn is to let your loyal customers do it for you. 

Playing on social proof in your welcome message will reassure subscribers they’ve made the right choice with your business and encourage further engagement.

The rest of the email is littered with customer endorsements, from five-star reviews to glowing feedback, that boost the legitimacy of their claims.

How Website Speed Affects Your SEO Rankings?

Even though website speed itself has not been an official ranking factor in Google’s SEO algorithm until now, experts have largely proclaimed its importance for good SEO. With the upcoming Core Web Vitals update planned by Google for May 2021, which adds 3 new metrics to the Page Experience signal, website speed officially becomes a ranking factor. So now many webmasters wonder what the immediate impact of that change will be on the SEO searches.

Website speed effect on organic searches after the Core Web Vitals update

The optimal website loading speed

It’s good to know that major shifts are not foreseen as a result of the new Google update, but still, if your site is not really well optimized, or if you are not sure where it stands, you are still bearing risk and Google is sending you a message to get to work. A good start for this is to figure out how your website currently scores on the 3 new metrics – Largest Contentful paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) and what to aim for.

Useful website speed test tools

There are a lot of website speed test tools, which you can use to check your page loading times. Some of the most common ones are LighthousePageSpeed InsightsSearch Console > Core Web Vitals report, and more.

Website Speed Optimization Suggestions

Here’s a concise list of simple ways to optimize performance.

Lower Largest Contentful Paint (LCP) under 2.5s 

1.Optimize your images

The most common problem for website performance and LCP, in particular, are the large images that need to be loaded simultaneously and slow down the page. That is why you should consider the following optimizations:

  • Add lazy loading of images – that way not all images will be loaded at the same time upon opening the page. 
  • Use caching for static assets 
  • Serve an alternative image format – WebP. This is a very useful way to reduce the size of the images on your site. 

2.Minify your CSS and JavaScript

One of the easiest ways for big performance wins, in this case, is to use compression like Brotli or Gzip. Another possibility is to use plugins for WordPress sites. 

3.Limit 3rd party scripts

The more scripts that need to be loaded on the page, the slower it will open. Third-party scripts are for example tracking software, advertising scripts, heatmaps, and others. Once they serve their purpose, make sure you removed them so they don’t pile up slowing the website.

4.Get a faster web host

Having a fast server helps a lot for boosting the LCP metric. So if you have done all of the above and your site is still loading slow, see what’s happening with your hosting and how your provider can help optimize the environment for more performance.

5.CDN

Since website speed tests are greatly affected by the speed of the Internet connection, where sites with international traffic are most hurt, experts suggest that you use CDN. In case you wonder which of all those optimization suggestions should be the first on your list, take a listen to the users’ opinion.

Get First Input Delay (FID) under 100 milliseconds 

If you score poorly on this one, it is most likely that your JavaScript is the culprit. Minify and defer JavaScript to fix the issue. WordPress sites, that could be done with a click of the mouse from the plugin. 

Get Cumulative Layout Shift (CLS) under 0.1 

The CLS is largely a web design issue. The most common reasons for it are:

  • Images without dimensions  
  • Ads, embeds, and iframes with dimensions  
  • Dynamically injected content 
  • Custom Web fonts – AJ suggests using “swap” in CSS and instruct the browser to show the browser font first until the custom font gets loaded to avoid users seeing blanks on the page.
  • Actions waiting for a network response before updating the DOM 
  • Infinite scrolling 

In this blog, we focused entirely on optimizing website speed for the 3 new metrics that will become ranking factors in Google’s algorithm. But your optimization efforts should not stop with LCP, FID, and CLS. There are other things you can do that will improve your performance overall and have a positive impact not only on your SEO but on your user experience and business results. 

How to Boost the Performance of Every Blog or Articles You Write

Are you satisfied with how your content is performing?. Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles or blogs that do drive some clicks still leave us wanting more. There’s no such a thing as too much traffic or too many conversions. Here are a few ideas to drive more traffic and conversions from your blogs or articles.

Add a Section Where You Answer Related Questions

In any niche, there’s no shortage of questions people are discussing and seeking answers to. Make it a good habit to always do quick question research every time you are working on a new blog or article.

Generally, answering popular questions on your pages helps on many levels:

1. Improve your odds to rank each page higher (answering questions adds relevant content to your pages)
2. Get it featured more, as well as make your content better optimized for voice search
3. Improve engagement by addressing popular questions (questions are well known to grab human beings’ attention and prompt them to take a pause and start looking for an answer)

Additionally, for those content creators who provide useful answers to niche questions, Google has introduced structured markup to help them stand out in search.

1.1 People Also Ask

Google has been featuring related questions (and answers) within a special search element called “People Also Ask” for a few years now. These days, they show up for the majority of search queries, and they give you a good idea of your target audience’s searching journeys.

1.2 Text Optimizer

Text Optimizer has a cool feature that allows you to research semantically relevant questions for any search query. Text Optimizer offers you a bird’ view of all possible questions for any topic, letting you get a quick understanding of how to structure your content.

1.3 Ahrefs

Ahrefs (as well as alternatives) has a separate section where you can see all search queries that are phrased as a question. There’s also a handy filter that allows you to group those questions by a keyword modifier.

1.4 Search Quora

While all the above tools rely on Google, Quora is your key to seeing real people discussing what interests them. Check Quora to see the most popular discussions on your chosen article topic and keep a record of the threads you may also want to participate in when your article is live.

Create and Embed Videos

Videos are well-known for their ability to boost engagement in just about any medium, including email marketing and social media.
Videos are believed to be the future of the social media web. According to Maxwell Hertan of Megaphone Marketing, video is the major form of content consumed on social media these days. Without video, there is no content marketing.

So why not use videos more often?

These days, videos are quite easy to create. You no longer need to invest in expensive software or training to start producing video content. You can easily record yourself sharing some wisdom using Zoom or, if you are shy, you can simply turn your text content into video format using online tools like Invideo.

The beauty of getting into a habit of creating a video each time you write an article is that you will have engaging content for promoting your content on social media.

Social media users don’t like links much as they like images and videos, so you will generate many more shares and clicks if you have a nice video to help you promote your article.

The bonus is that you will also have a chance to rank your content in more than just organic results. Videos receive extra exposure in search through video carousels that drive extra clicks and brand visibility.

Diversify Your in-Content Calls-to-Action

Attracting many readers is nice, but what do you want them to do on your site? Most blogs are written to inform or entertain, but if you are smart about marketing your blog, you also want those readers to become your customers or subscribers.

Here are some possible actions you should include:

1. Share your blog to get more clicks
2. Opt-in to your email newsletter
3. Come back again sometime in the future

Conclusion

Creating truly useful and unique content is key but it is not enough. In the era of information overload, you need to put in extra effort to get noticed and prompt action. Hopefully, the above tricks will help you boost your content performance.

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