If you want to make the most of your time on social media, you need to consider which social media sites your business will benefit you the most. Although the best option will vary based on your customer demographics.
According to statistics, there are 2.8 billion Facebook users, more than any other social platform in the world. Your business should have a Facebook profile for that reason alone.
It’s fairly easy to set up a Facebook account, which will allow you to interact with customers, share posts, and sell almost anything on the platform and in addition to building your brand, you can also use Facebook as a marketplace platform.
Facebook Marketplace is excellent for selling your products because its customers are already actively engaging with the Facebook app without having to visit a website to place their order. This can help to add a layer of trust for the customer and also make it more convenient to purchase because they don’t need to leave the Facebook app to shop.
Instagram is another social platform that your business should consider thanks to its 1.3 billion users. It is typically used to promote products and brands which could be deemed to be “inspirational” and “aspirational”, something which is proving to be popular.
However, there are Instagram brands and stores which do sell other everyday items through the platform and gain a following. They usually do this using inspirational photography of products in settings that customers can envisage using within their own daily lives.
With 774 million users, LinkedIn is another user account for businesses to have around the world.
LinkedIn is a great social media site to use if you want to build a company’s profile or brand without necessarily wanting to sell specific items. You can comment on posts, create posts, and send connection requests to reach people in the same industry, promote your marketing campaigns.
Because LinkedIn is business-focused, it has also become a great way of recruiting team members, as the site is essentially dedicated to showcasing user’s skills and experience. So it is also an ideal profile to have if you’re looking to reach out to users who are available to work and have existing knowledge of your industry.
You could be reaching nearly 400 million users from around the world with a help of a Twitter profile. 67% of businesses are using Twitter already, which has led to an emerging trend of brand collaborations.
Over the last few years, Twitter has seen businesses tweeting each other with the hope of creating the perfect viral tweet. This has led to increased brand awareness for those businesses as well as social proof for their brand.
But Twitter is still primarily used worldwide as a way to interact with your customers, handle customer complaints and feedback, and make business announcements. Your customers will likely look to Twitter to reach out about any issues they have experienced with your brand, so having a presence on the platform can help you to manage your reputation.
Although not as popular as it once was, Pinterest still proudly holds on to the title of being the 14th largest online platform in the world, with nearly 500 million users. With an audience that big, it can pay to have a presence on it.
Operating in a similar way to Instagram, Pinterest allows customers to “pin” their favorite items from different companies onto their own profiles for future reference. There, users can opt to buy items from their board or visit the companies’ websites.
If your business happens to sell products within the lifestyle or fashion industry, then Pinterest would be the perfect place to showcase your items since aesthetics make a big impact on how many pins your content gets.