Tag Archives: on-page seo

How To Get Your Videos To Rank on Youtube in 2021

There are billions of people watching online video content, and that number grows every year. Video is a gold mine for content, so the SEO strategy you’ll need to capture viewers will be different from your common SEO strategy.

However, SEO for video marketing still needs to be a part of your overall strategy. There are even some specific Youtube SEO techniques you can use to rank videos with Google.

Here are the 5 ways you can optimize SEO for video content

What is Video SEO? 

Video SEO is different from SEO for search engines. After Google, Youtube is the second most used search engine on the internet, and it has its own search rules, keywords, and search intent. 

It helps that Google owns Youtube, so linking or associating your videos with your other content can help your SEO efforts. The searches conducted through Youtube have a different intent, and the keyword research you do will reflect this difference. Search intent in this case would not be transactional; it would be more instructional. 

Someone won’t want to know where to buy stir fry; they’ll want a video showing them how to make the quickest and easiest stir fry.

Alongside their selected video, Youtube will show them a stream of suggested videos. Youtube generates these videos based on search intent and the user’s viewing history.

If you can tap into a niche with your keyword research, your videos can have a long-lasting rank for suggested videos and continue to serve you.

SEO for video is specialized, so you can’t just use Google keywords and Youtube keywords interchangeably. While there will be cross-over, you do need to treat each search intent separately.

5 Best Practices for Video SEO

1.Video Thumbnails must be Eye-catching

Much like a SERP, where people choose a link based on the meta description and their intent when people decide to watch a video, their choices are made mainly on the thumbnail image presented to them.

If you don’t engineer your thumbnails, then Youtube will present an image from the video. If you’re not careful, your thumbnail may be of someone pulling an awkward face, or an otherwise useless frame. Not only do these thumbnails not represent what the video is about, but it is also unprofessional and will reflect poorly on your brand.

The Youtube Studio app can help you make thumbnails. You can choose 3 options from your video or choose to make your own. Make your thumbnails relevant to the topic and eye-catching. Through the thumbnail image, you immediately know what the video is about, and the brilliant pops of yellow on the purple background are very eye-catching.

2.Your Title Tag Must Relate to the Video

For search intent, people will click on a video that matches what they’re looking for. If they click on your video and it doesn’t fulfill their search intent, they will click back and go elsewhere. Google, and Youtube, will notice this, and you might receive a drop in your search rankings. 

Google will also penalize you if you try keyword baiting, where you deceive people into watching your video by tagging with irrelevant keywords. Do some keyword research and write a good copy for your title tags.

3.Contextual Video Description

Your video description works much like a meta description. They should be relatively short and to the point with some keywords included. Don’t stuff keywords into the description, and don’t lure people using a false description. Penalties will apply if you do.

Google bots search your video description, so make sure you’re serving up what the viewer wants when they’re searching for your content. Include keywords from your research to work with that SEO campaign.

4.Tag your Video Appropriately 

Video tags help categorize your video. When combined with the title and the description, video tags work in SEO harmony and can help boost your video up the search rankings.

Video tags help Google return videos that match search intent and can help users find similar videos by selecting the tags to search under.

To add a tag to your Video:

1. Sign in to your Youtube Studio. (You should have one if you have a Gmail account.)
2. On the side menu on the right, select CONTENT and select the video you would like to add tags to.
Add your tags.

You can also do this via mobile.

5.Upload your Video’s Transcript

Transcribing your video is possibly the best tip to boost your video’s SEO. Transcripts comprise the text that appears in your video’s closed captions. They can appear in the comments below the video as well.

Naturally, you’re going to be talking about the main topic, which has been researched and includes keywords, so the transcript will have that. But there are more benefits to uploading your transcript, including:

1. Google crawls the text for SEO ranking.
2. It allows people who have hearing difficulties to follow along with your video content as well.

If you include the transcript in the description or comments section, you can add time markers to key points, so those who want answers immediately can jump to the timestamp and get the content they need.

The best 5 proven Ways to Increase Your Website Traffic in 2021

The five tips and tricks for increasing your website traffic include on-page SEO, the creation of shareable, linkable content, technical SEO, social media, and advertising. These tips can be categorized into three traffic types: organic traffic referral traffic, and paid traffic. Each source type is unique and can be increased using various strategies.

Organic Traffic

So, let’s start with organic traffic – Organic traffic that comes from a search engine where a user will “organically” discover your site in the results of a search results page. Organic traffic is most directly affected by SEO.

So, what is SEO? SEO, search engine optimization, is one of those fancy acronyms that some marketers throw around to make themselves sound super smart. Essentially, SEO is simply improving your rankings for various search terms on search engines such as Google, Bing, Yahoo, etc.

On-Page SEO

The first element of SEO is On-Page SEO or simply optimizing your page or blog for visibility in search. A few tactics that can be implemented to achieve on-page SEO include optimizing content, URLs, and internal links.

When you decide to optimize your content for the benefit of on-page SEO, the number one rule of thumb is to include your main keyword in the first 100 or 150 words of your content, as search engines, specifically Google, have a short attention span and will hone in on the words that show up first. In addition to your keyword’s early appearance, it also needs to be repeated to ensure your chosen search engine knows exactly what your content topic is.

Similarly, you’re going to want to include your keyword within your URL. This combined with a concise URL is going to enhance your on-page SEO. When it comes to internal linking, you need to establish what your most important content is, the content you think brings the most value. This content will need to be linked repeatedly so your customers can easily navigate to said content.

Off-Page SEO

Off-Page SEO is the second area where you can make a big difference in your organic traffic. Generally speaking, Off-Page SEO is mostly comprised of gaining links to pages on your website from other sites on the internet. In contrast to On-Page SEO, this type of SEO gives you very little control, as it’s not a change you can make directly to your website. You can ask your buddy to link your latest blog post to their website, for example.

Enhancing your off-page SEO is going to move your web page up in the search engine rankings. The primary factor incorporated into successful off-page SEO is backlinks.

Backlinks are the foundation of off-page SEO. Unlike internal links that link to another piece of content within your website, backlinks link from one website to another. To increase backlinks to your website, write guest blogs for other businesses, format your content into a popular backlink format: infographics, list posts, quizzes, and create compelling content that others will want to link back to. One way to do this is to search for a popular industry topic and read the first one that pops up in your search engine results. Now, take this topic and write content that is 10 times better.

Technical SEO

Simply, Technical SEO is everything that doesn’t fall under the umbrella of on-page or off-page SEO. The primary goal of technical SEO, similarly to off-page and on-page, is ensuring you have a highly ranked website and heavily trafficked content.

To improve your technical SEO, you’re going to want to focus on your website, both the structure and ease of navigation. When you build your website, you’re going to want to be sure you are following a “flat structure.” This means that all of your website pages are a few links away. Search engines analyze your website structure in this way: the more clicks, the less important. You want your content to be organized and easily accessible by both your customers and search engines.

Referral Traffic

Traffic can come to your site directly from other sites, whether that’s a mention in a news article or a tag in a social media post. Referral traffic is valuable because you can assume a level of trust has been built by the site that referred a potential customer to you. In many cases, referral traffic has the beneficial side effect of increasing your SEO, in the form of a backlink, as mentioned previously.

Social Media and Other Referral Sources

According to the statistics, social media now accounts for about 3.6 billion users worldwide. Despite the warnings that documentaries, such as Netflix’s The Social Dilemma, exude in regards to the dangers of social media, people are going to continue to use the platforms and use them religiously.

No matter who your target audience is, they are likely going to engage on one social platform or another. Provide value teasers on your company’s social media platforms. An example of a value teaser would be an Instagram story with a copy surrounding a new product your business is planning to release. Within the story, you can include a link to a blog post and THAT is where you will reveal what the actual product is.

Social media can move your audience from the platform they spend hours on each day to your website in one click, generating website traffic quickly, 89% of marketers see social media generating more exposure for their company. Other referral sources include overall backlinks, guest posts, press releases, and influencer marketing to name a few.

Paid Traffic

Paid traffic speaks for itself, as it’s the traffic you have garnered from advertising promotions your business has paid for. The most notable form of paid traffic is advertising.

Advertising

Although advertising costs money and has the potential to eat into the revenue you are generating from website traffic, you can control the amount of traffic to a large degree. Plus, you don’t have to wait for other organic factors. So, there’s a weighted pro-con relationship going on here.

A few great advertising tools include Google Search Ads, targeted ads on social media, and banner ads. When you search for a certain term within Google, the first few results are bound to be ads. Your business can pay to show up in this format; while it’s costly, it does get you to the top of that results page.

Targeted ads on social media are those that appear after you talk to your friend about Cheetos and a Cheetos ad pops up on your Instagram page. Ok, not exactly. Your phone isn’t listening, but it is watching what you search and purchase. If you decide to leave Cheetos in your cart, a targeted ad is likely to pop up within your feed.

Banner ads are also referred to as display advertising, as this type of advertising is image-based. These are ads you can pay for to be displayed within a web page, usually a web page that your ideal customer base visits frequently. These ads can easily be linked back to your website.

And there you have it! A few tips and tricks that are sure to help your business generate more website traffic and move to the renowned first page on Google. If you’re feeling overwhelmed or need some help along the way, feel free to reach out and book a consultation.