Tag Archives: SEO Strategy

How To Get Your Videos To Rank on Youtube in 2021

There are billions of people watching online video content, and that number grows every year. Video is a gold mine for content, so the SEO strategy you’ll need to capture viewers will be different from your common SEO strategy.

However, SEO for video marketing still needs to be a part of your overall strategy. There are even some specific Youtube SEO techniques you can use to rank videos with Google.

Here are the 5 ways you can optimize SEO for video content

What is Video SEO? 

Video SEO is different from SEO for search engines. After Google, Youtube is the second most used search engine on the internet, and it has its own search rules, keywords, and search intent. 

It helps that Google owns Youtube, so linking or associating your videos with your other content can help your SEO efforts. The searches conducted through Youtube have a different intent, and the keyword research you do will reflect this difference. Search intent in this case would not be transactional; it would be more instructional. 

Someone won’t want to know where to buy stir fry; they’ll want a video showing them how to make the quickest and easiest stir fry.

Alongside their selected video, Youtube will show them a stream of suggested videos. Youtube generates these videos based on search intent and the user’s viewing history.

If you can tap into a niche with your keyword research, your videos can have a long-lasting rank for suggested videos and continue to serve you.

SEO for video is specialized, so you can’t just use Google keywords and Youtube keywords interchangeably. While there will be cross-over, you do need to treat each search intent separately.

5 Best Practices for Video SEO

1.Video Thumbnails must be Eye-catching

Much like a SERP, where people choose a link based on the meta description and their intent when people decide to watch a video, their choices are made mainly on the thumbnail image presented to them.

If you don’t engineer your thumbnails, then Youtube will present an image from the video. If you’re not careful, your thumbnail may be of someone pulling an awkward face, or an otherwise useless frame. Not only do these thumbnails not represent what the video is about, but it is also unprofessional and will reflect poorly on your brand.

The Youtube Studio app can help you make thumbnails. You can choose 3 options from your video or choose to make your own. Make your thumbnails relevant to the topic and eye-catching. Through the thumbnail image, you immediately know what the video is about, and the brilliant pops of yellow on the purple background are very eye-catching.

2.Your Title Tag Must Relate to the Video

For search intent, people will click on a video that matches what they’re looking for. If they click on your video and it doesn’t fulfill their search intent, they will click back and go elsewhere. Google, and Youtube, will notice this, and you might receive a drop in your search rankings. 

Google will also penalize you if you try keyword baiting, where you deceive people into watching your video by tagging with irrelevant keywords. Do some keyword research and write a good copy for your title tags.

3.Contextual Video Description

Your video description works much like a meta description. They should be relatively short and to the point with some keywords included. Don’t stuff keywords into the description, and don’t lure people using a false description. Penalties will apply if you do.

Google bots search your video description, so make sure you’re serving up what the viewer wants when they’re searching for your content. Include keywords from your research to work with that SEO campaign.

4.Tag your Video Appropriately 

Video tags help categorize your video. When combined with the title and the description, video tags work in SEO harmony and can help boost your video up the search rankings.

Video tags help Google return videos that match search intent and can help users find similar videos by selecting the tags to search under.

To add a tag to your Video:

1. Sign in to your Youtube Studio. (You should have one if you have a Gmail account.)
2. On the side menu on the right, select CONTENT and select the video you would like to add tags to.
Add your tags.

You can also do this via mobile.

5.Upload your Video’s Transcript

Transcribing your video is possibly the best tip to boost your video’s SEO. Transcripts comprise the text that appears in your video’s closed captions. They can appear in the comments below the video as well.

Naturally, you’re going to be talking about the main topic, which has been researched and includes keywords, so the transcript will have that. But there are more benefits to uploading your transcript, including:

1. Google crawls the text for SEO ranking.
2. It allows people who have hearing difficulties to follow along with your video content as well.

If you include the transcript in the description or comments section, you can add time markers to key points, so those who want answers immediately can jump to the timestamp and get the content they need.

5 Free Google Tools to Upgrade Your SEO Strategy

There’s plenty of place for paid tools in SEO. But if you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available.

In this section, we’re going to incorporate five favorite FREE Google tools, and how they can help you raise your SEO game.

1.Google Trends

Google Trends is used to track the “trends” around search queries. This makes it a great tool for keyword research.

Finding new keywords

When you go to Google Trends, you’ll see a search bar where you can input a broad topic or specific search query. Upon entering your query, you’ll be presented with a trend chart of interest in the query over time.

While this may be useful, the real gems are at the bottom of the page: Related Topics and Related Queries.

By default, these boxes will both be set to “rising.” This means that these topics and queries are currently gaining traction. These are the keywords that you may want to capitalize on quickly, as you could be a first-mover and gain rankings quickly.

Advanced keyword research

Even at a base level, Google Trends is helpful, but you can always take it a step further. Across the top of Google Trends, there is a menu that allows you to specify a region, period, category, and search platforms.

The region allows you to determine where you want to pull search data from geographically. This can be especially useful when working on local SEO projects.

The category allows you to select the category you’re competing in. This is a nice feature for people who offer a service in a specific industry, or who have an extremely common query.

Search platform allows you to refine the data to specific platforms such as YouTube Search, Image Search, Google Shopping Search, and News Search. Search platform modifiers are great for those with an integrated SEO plan.

2.Rising Retail Categories

Though it’s almost impossible to predict what the Next Big Thing is going to be in e-commerce, you can still stay on top of the game with Rising Retail Categories.

This is Google’s compilation of data on retail. On it, you’ll find currently trending product categories and the searches around them, as well as where exactly they’re trending.

As an e-commerce SEO, this can give you a good idea of which products to focus on for the most potential impact.

As an enterprise local SEO, you can use this data to determine which products to focus on in each market.

3. Visual Stories

Google summarizes Visual Stories as “Bite-size visual stories for busy marketers, driven by trending topics and data from Google.”

These stories range from holiday shopping trends to specific industry case studies, and more. They’re interactive slides, each with a few insights or data points.

For example, there’s a Visual Story about the automotive industry. Throughout the story, there are data points shared to give insight into how the pandemic has affected the car-buying process.

These data points don’t just focus on search data, though. This has been a full-on case study by Google. Some insights are shared to address the desires, experiences, and perceptions of the audience.

This information can easily be used to change the user journey, including the things that matter to the customer earlier on. It could also be used to address pain points that hadn’t been previously uncovered, or, on a more basic level, give an SEO an idea of what keywords to focus on.

4.Grow My Store

Grow My Store is a fantastic tool for those selling a product either online or in person. Grow My Store tests sites for Google Identifiers for Successful Online Stores.

These identifiers are broken down into five categories: Product Information, Store Details, Personalization, Customer Service, and Security.

This tool hands over Google’s idea of the must-haves for a product-selling business website. Some of the components included are product reviews, profiles for shoppers, live chat, and HTTPS.

To use Grow My Store, you simply answer three questions: what is your domain, what type of business do you have, and what industry are you in? Once you answer the questions, you will see a preview of your report with your overall score and some data around your industry. To get your full report complete with recommendations, you have to create an account. The report is then sent to your email.

You then get an account where you can create (and track) a checklist of changes that need to be made — according to Google.

In addition, you’ll get customized data and insights based on your industry. To find this data on Grow My Store, in the menu, select “Reach More Customers.” If you scroll down a bit, you’ll find a section with the heading “Understanding industry trends.” Here you’ll be able to choose your industry and specific category to get specific information such as top searches in that industry, top months for the industry, and so on.

5.Test My Site

Another great tool for measuring your site in the eyes of Google is Test My Site. Much like Grow My Store, Test My Site tests for three very specific categories of features on your site. These features are Speed, Personalization, and Experience. Unlike Grow My Store, Test My Site is for any website, not just product-based business sites.

The first report you will get from Test My Site is a mini-report that breaks down your mobile site speed and any recommendations for fixes. There is also a tool to show the potential ROI of speeding up your site.

If you want even more information, which you will, you can sign up to get the full report. The full report is emailed to you and breaks down recommendations and explanations for both marketers and developers.

Bottom line

While Google can often be cryptic about what they care about on websites, they’ve created quite a few resources that can give you insight into what they find important. Using these tools can easily get you a step ahead.

It’s not just about the tools, though. In 2021, data is more important than ever, and who better to get data from than The Giant themselves?

Now, go forth and be excellent — using free stuff!