Tag Archives: shopify

How to Setup Different Payment Methods on Shopify

The payment modes are the very first thing you look for on an online store when making a purchase. Some of us prefer online banking, there are also those who’d rather choose cash on delivery for their orders. But as a store owner, how do you ensure that you’re catering to all types of customers and their payment preferences. Let us dive into how you can set up multiple payment modes on your store using Shopify.

1.Enabling Netbanking/ debit card/ credit card/ UPI 

To make it easier for you to offer multiple payment options to your customers, the majority of payment gateway partners have built one-click integrations with Shopify. All the payment gateway providers support majority payment methods like a credit card, debit card, UPI, and net banking.

To enable third party payment providers you need to follow the below steps:

  • Go to Settings -> Payments 
  • Head over to Third Party Providers 
  • Click Choose third-party provider 
  • Select the provider that you want to use from the list
  • Enter your payment gateway account credentials for the provider that you selected
  • Click Activate

To enable alternative payment providers you need to follow the below steps: 

  • Go to Settings -> Payments
  • In the Alternative Payments section, click Choose alternative payment
  • Choose a provider from the list shown 
  • Enter your payment gateway account credentials for the provider you chose
  • Click Activate to enable the provider

2. Setting up cash on delivery 

To let you easily enable and offer cash on delivery on your Shopify store, use an app called Advanced Cash on Delivery.

The app gives you more control over how and when your customers can use Cash on Delivery as a payment method, which pin codes cash on delivery is available on, the minimum value for which the payment method can be chosen, and configuring COD fees.

You can also upload postal codes of areas where you offer cash on delivery, add a snippet to your online store theme to let customers check if COD is available in their location.

Enabling cash on delivery in your store is easy. Your store comes with the Advanced Cash on Delivery app pre-installed. To enable cash on delivery manually follow the below steps:

  • Go to Setting -> Payments from your Shopify admin 
  • In the Payment providers section, select Manual Cash on Delivery 
  • Go to Additional details to enter any information you want to display next to the payment method 
  • Add Payment instructions for the customer to follow to pay for an order 
  • Click Activate 

3.Setting up buy now, pay later 

If you sell wholesale products or high-value items or typically see a high average order value on your Shopify store, you can consider letting your buyers pay for their purchases later using easy installments.

Here are the steps to follow: 

  • From Shopify admin, go to Settings -> Payments
  • In the Alternate Payments section, click Choose alternative payment 
  • Select Sezzle from the list 
  • Enter your account credentials for Sezzle (you need to have a verified account on Sezzle) 
  • Click Activate to enable the provider

4.Offering payments via wallets 

Some of your buyers will choose to make payments using popular wallets such as Paytm, PhonePe, Freecharge, Mobikwik, and other digital wallets. 

For this, you will have to ask the payment gateway provider you choose to enable those wallets for you. Shopify does not have direct integrations with these wallets. 

So to enable this, simply follow the following steps: 

  • Choose a payment gateway provider 
  • Request the payment gateway provider to enable a digital wallet you want to use 
  • Once enabled, you will be able to accept payments via the wallet 

Bottom line

Different consumers prefer different payment methods for making an online purchase. In most cases, if they do not see their preferred payment mode, they abandon the purchase and consider making the same from another store. Setting up multiple payment methods, will increase conversion rates, reduce cart abandonment, Display brand credibility and Offer a hassle-free checkout experience.

The best eCommerce platforms for 2021

The best eCommerce platform comes down to your unique business model and growth plan. Here’s an overview of some of the best eCommerce platforms for 2021 to help you evaluate the best option for your business:


Price: Basic Shopify: $29/month; Shopify: $79/month; Advanced Shopify: $299/month; 10% discount on annual plans and 20% on biennial plans when paid upfront
Free trial length: 14 days
Customer support options: Callback phone support; email support; support provided in 19 languages; community forum; support content
Integrated sales channels: Facebook, Instagram, Google, Walmart Marketplace, eBay, and Amazon
Mobile app features: Suite of mobile tools to fully manage your online business
POS: Yes

Shopify is arguably the best platform for eCommerce. It comes with complementary tools and features for multi-channel selling, so you can sell directly through your website, at your retail store, on social media and third-party marketplaces, and everywhere in between.

Plus, Shopify handles all aspects of your business—you can use a best-in-class suite of business tools to build a complete business command center.

Shop Pay handles payment processing, Shopify POS administers in-person sales, and Shopify Fulfillment can help you get products into customers’ hands.

And those are just a few of the many powerful tools and apps that work together seamlessly as part of the Shopify ecosystem. You can also tap into the extensive library of third-party apps that can extend your experience with Shopify even further.

With all of these powerful features, you can set up your business with little technical know-how and budget and scale to an international online brand without changing platforms along the way.


Price: Business Basic: $23/month; Business Unlimited: $27/month; Business VIP: $49/month
Free trial length: No free trial
Customer support options: Callback service available 24/7
Integrated sales channels: Facebook and Instagram require third-party app Ecwid
Mobile app features: The ability to manage your website, though lacks key business tools like inventory management; requires a separate app to use mobile POS
POS: Yes

Wix is a user-friendly drag-and-drop website builder that offers customizable templates, web hosting, and domain name registration. You can build a basic website for free, but you’ll have to upgrade to a paid plan to use Wix’s eCommerce features.

As far as eCommerce functionality goes, Wix has a few helpful tools. The platform allows merchants to track orders, accept online payments, sell on multiple channels, and create abandoned cart campaigns.

However, it lacks certain features that are imperative for product-based businesses in particular. Shortcomings include the absence of low stock alerts and other key inventory management features. If you have more than 10 or so products, you’ll want a platform with more robust inventory tracking tools. Plus, you need to use a third-party app for social commerce integrations.


Price: Standard: $29.95/month; Plus: $79.95/month or $71.95/month when paid annually; Pro: $299.95/month or $269.96/month when paid annually; Enterprise custom pricing
Free trial length: 15 days
Customer support options: 24/7 technical support via phone, email, or chat
Integrated sales channels: Google Shopping, Facebook, price comparison engines, eBay, Amazon, Walmart, Etsy, and Instagram
Mobile app features: View analytics, update orders, manage inventory and products, and search for customers; some features are Android-only
POS: Yes

BigCommerce is an eCommerce platform well-suited to enterprise-level software companies. Like Shopify and Wix, BigCommerce offers web hosting and lots of customization options. However, you can’t register your domain name through BigCommerce, so you’ll need to purchase and register elsewhere and port it over.

Valuable features include international selling, SEO tools, and multichannel selling on social and third-party marketplaces. However, with these powerful features also comes complexity.

Lack of flexibility and ease of use were major factors in The House of Rare’s decision to migrate to Shopify. The availability of apps and support of the right partners helped the brand scale manifolds in the least amount of time.


Price: custom pricing only
Free trial length: no free trial
Customer support options: phone support and online help center/technical support resources available
Integrated sales channels: Amazon
Mobile app features: N/A
POS: third-party extensions available

Magento is a non-hosted eCommerce platform made for developers who want a powerful, flexible system they can customize. And while this offers many benefits for brands that want a completely tailored platform, it also presents a lot of hurdles in the form of complexity and cost. You need advanced coding and development skills to build out and manage the entire infrastructure yourself.

Magento also lacks the tools to create a seamless multichannel strategy. There’s no easy way to turn on social commerce or marketplace selling with Magento, and the same rings true for foreign currencies. So if going global is in your plans, Magento may not be the best eCommerce platform for you.


Price: Average monthly fee is up to $30; WooCommerce estimates costs to be $120/year for hosting; $15/year for domain name registration; up to $100/year for your site theme; up to $108/year for shipping; 2.9% plus $0.30 per sale; up to $348/year for marketing and communications; up to $79/year for SEO; up to $65/year for SSL certificate
Free trial length: None, but offers a 30-day money-back guarantee
Customer support options: only available via live chat or email; no support offered for third-party apps and plugins
Integrated sales channels: Google Shopping, Etsy, eBay, Facebook, Amazon, Pinterest, and Walmart; integrations are disjointed
Mobile app features: Add products, manage orders and view analytics
POS: Native POS available

WooCommerce is especially familiar to those who know WordPress—WooCommerce is essentially an add-on to the popular blogging platform. WordPress is traditionally for content-driven websites, not eCommerce, so WooCommerce is WordPress’s answer to those who want to sell online.

Because WordPress is a content management system (CMS) first and an eCommerce platform second, many of the selling features are simple or rely on adding apps. And while there are plenty of apps and plug-ins you can add to your store, the more you use, the more likely it is you’ll break something. And this isn’t always a risk worth taking, considering limited support options.

Overall, WooCommerce’s fragility and unreliability make it difficult not only to build an online store but also to maintain it. Plus, it’s not hosted so you’ll have the added task and cost of managing your website hosting. It also lacks PCI compliance, which puts your business at risk when processing payments.


Price: free
Free trial length: N/A
Customer support options: technical support available through paid support plans; support provided via phone Monday to Friday, 9 a.m.–6 p.m. (GMT+2); help center, technical documentation, and community forum available online
Integrated sales channels: Amazon, eBay, Etsy, and Facebook
Mobile app features: N/A
POS: available as add-on modules

Prestashop is an affordable open-source eCommerce platform that’s great for beginning businesses that have a somewhat technical background. There’s no built-in customer support and integrations can be hit or miss, so PrestaShop users do a lot of troubleshooting themselves with the help of the community.

Business tools and features include inventory tracking, online shopping cart, international selling, and analytics reporting. You also have lots of control over the privacy and security settings on your Prestashop site.
Overall, maintaining your eCommerce site with Prestashop can be cumbersome when it comes to third-party hosting, the multitude of unvetted add-ons and modules, and the cumbersome setup.


Price: Personal: $16/month or $12/month when paid annually; Business: $26/month or $18/month when paid annually; Basic Commerce: $30/month or $26/month when paid annually; Advanced Commerce: $46/month or $40/month when paid annually; Enterprise pricing also available
Free trial length: 14 days, and you can opt for a one-time seven-day trial extension
Customer support options: email available 24/7; live chat available Monday through Friday, 4 a.m.–8 p.m. ET
Integrated sales channels: Shopping Feed extension to sell on Amazon, eBay, Etsy, and Google Actions
Mobile app features: website editing, scan shipping labels, order management, inventory management, and customer communication
POS: available via mobile app

The next website builder with an eCommerce platform option is Squarespace. Like Wix, Squarespace uses drag-and-drop functionality which requires little technicality. Both platforms are primarily website builders, not online selling platforms, so they require a fair amount of tweaking to add eCommerce functionality.

Squarespace requires time and patience to set up if you want to sell online, not to mention there are only two payment integrations. If you have the budget, you may even outsource it. Once you’ve set up the eCommerce function, Squarespace has decent inventory tracking tools. Higher-tiered plans also come with the ability to sell gift cards or subscription-based products.

If you don’t want to deal with the hassle of the backend in Squarespace to turn your website into a full-blown online store, you can simply add the Shopify Buy Button.

For just $9/month, you can add a small embeddable code to your Squarespace site and leverage Shopify’s advanced eCommerce tools to handle the rest. With them, you get to add unlimited products, use secure checkout with more than 100+ compatible payment gateways, track sales, and growth trends, easily integrate orders and shipping, and get global tax and currency support.

8.Big Cartel

Price: 5 products: free; 50 products: $9.99/month; 250 products: $19.99/month; 500 products: $29.99/month
Free trial length: none
Customer support options: email available every day 8 a.m.–6 p.m. ET
Integrated sales channels: N/A
Mobile app features: store analytics, add/edit products, track order shipping, manage discounts, and print packing slips 
Point-of-sale: requires third-party integration

Big Cartel is a fully hosted eCommerce platform and website builder that is specifically designed for makers, artists, and crafters—the types of businesses you’d expect to see on Etsy. Big Cartel has customizable templates, domain name registration, and marketing tools.

While you can change the look and feel of your site, Big Cartel limits merchants to five images for each product. Payment and integration options are also limited, so this platform makes it much harder to scale as a multichannel business.

Pricing is based on how many products you sell, so it can get pretty costly as your business and product collections grow.

Factors Behind a Successful Shopify Store

There is a vast number of successful Shopify stores on the platform, many of which earn tens of millions of dollars. There are even some hitting more than a hundred million in annual revenues. We’ll be looking at the common characteristics among the best Shopify stores — to inspire you to stand out with your eCommerce store.

Commonalities you can find with any successful Shopify store are:

  • A well-designed website
  • A mobile-friendly site
  • Great products
  • Beautiful images
  • Clever product descriptions
  • Good customer engagement
  • Strong social proof and customer reviews
  • Great customer experiences
  • Simplified checkout procedures

The successful combination of these factors makes for a satisfactory online shopping experience.

Well-Designed Website

The road to a successful business on Shopify starts with a great online shop design. Your site is the first contact customers have with your product offerings, and as the saying goes: first impressions matter.

A good Shopify website design provides shoppers with easy navigation. Your eCommerce store should be organized and eye-catching, with a compelling theme. Your site design should also be in line with your store’s branding.

The products should be displayed clearly and free from obstructions by your site’s elements. Speed is another factor in a site’s design, as fast-loading sites make shopping more convenient. 

Mobile-Friendly Site

Mobile devices, like phones and tablets, are becoming more ubiquitous in eCommerce. Mobile eCommerce makes up more than half of all online transactions and is growing annually.

The best stores on Shopify optimize their sites for mobile use. They also offer mobile apps, enabling them to maximize their target audience’s reach.

eCommerce stores have to do more than shrink the size of their homepage for mobile devices. The mobile web has its unique characteristics — including a mobile responsive design, which has to be incorporated into the homepage to ensure it shows clearly on phones and tablets.

Great Products

A well-performing Shopify store sells products in a niche area that they are familiar with. You need to be knowledgeable about your offerings, which will become evident on your site.

Your products should aim to fulfill a mission statement and a theme, a goal bigger than just selling. Many successful Shopify entrepreneurs target servicing an underserved community, fulfilling a social theme, or filling a need with their products.

These stores offer products that stand out from similar products in the marketplace. This aspect helps heighten the customer user experience, turns shoppers into repeat customers, and ensures a high conversion rate.

Beautiful Images

One common factor of virtually all top online stores is the lovely photographs that feature on their homepage. They’re visually attractive and present the products in an eye-catching manner that sells.

The stimulating images will move you to the rest of their offerings.

Since shoppers cannot touch or feel the products, a Shopify store has to be visually appealing. You have to spend time planning the presentation of the products along with a unifying theme.

It can be tempting to take the pictures yourself to save money. But investing in a professional photography service will serve you better in the long run. A photographer will lay out the products so they’re in tune with your site theme, and present them in a manner that sells effectively to customers.

Clever Product Descriptions

Shopify’s leading stores use memorable product descriptions. Rather than sales rhetoric, they describe their products in ways that appeal to their target audience and address their pain points.

The product descriptions on your homepage should fire up your customer’s imagination. You can use any theme, but injecting some light humor is a pretty failsafe avenue. And remember to also address the customer’s concerns and desires. This tells the customer you care about them.

Tell a story with your product descriptions. The main point is to convey the product’s benefits in a way that engages the customer and motivates them to make a purchase.

Customer Engagement

The average business sells to customers, but the most successful businesses build a community. Engaging with customers is like building a fanbase. The leading stores on Shopify have succeeded at this, enjoying a high rate of repeat customers.

These repeat customers are more than just customers — they interact with the Shopify store through various channels. Successful businesses have two-way communication with their customers, who feel like family and tout their products whenever they can.

Social media is a great place to host conversations with customers. The store can gain valuable feedback on their product offering and insights into their customers’ desires and aspirations. They can also address issues and challenges that arise with their products.

Social Proof and Customer Reviews

People like to buy their products and services from a company that’s proven to have satisfied customers. This reason is why many peruse the customer reviews of the product online before making a purchase decision.

Leading stores on Shopify usually show proof of their customer base through customer reviews. It’s a great way for store owners to engage with their customers and strengthen the theme of their business.

Potential buyers can also see if the store’s products will provide a solution to their problem through other people’s experiences. Encouraging your customers by making it easy to leave reviews, or even rewarding them, is a necessity.

Great Customer Experience

The saying the customer is king rings true for successful online stores. There’s nothing more important for selling products than this factor. It should be the major theme of any online retail store.

Providing a great customer experience is one way your eCommerce store can compete in the marketplace. It’s the most effective and inexpensive marketing tool you can leverage. It’s also the theme of most business improvement schemes.

Based on the website browsing experience, product availability, checkout process, customer support, and order fulfillment, the customer’s overall experience will determine whether they’ll make a repeat purchase from the store or not.

Simplified Checkout Process

The checkout process at a top Shopify store is easy and stress-free. Making the payment process simple is a major theme of every leading online retail store.

Implementing a seamless checkout process is much more than linking a call to action at the bottom of the page to a payment portal. Each checkout element, from the shopping cart to the payment options and payment process, has to be free from challenges.

Difficulties during checkout could turn the shopper off from your site, abandoning the purchase altogether.

Bottom line

So there you have it, the secrets of the leading stores on Shopify. Just follow these steps and you will have a high possibility of being counted among the successful stores on Shopify.

What Is Dropshipping and How does it work on Shopify?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly.

The biggest difference between dropshipping and the standard retail model is that the selling merchant doesn’t stock or own inventory. Instead, the seller purchases inventory as needed from a third party—usually a wholesaler or manufacturer—to fulfill orders.

How does dropshipping work on Shopify?

Two of the most common approaches for dropshipping on Shopify are to seek out a supplier located in North America, or anywhere else in the world, using supplier databases, or to seek out a Shopify app that connects you and your store to thousands of suppliers.

For the latter, we recommend Oberlo, a marketplace developed by Shopify that helps independent business owners find products to sell. With Oberlo, you can browse AliExpress and import the products that pique your interest directly to Oberlo—which is connected to your Shopify store—with the click of a button.

Once a customer buys a product, you’ll be able to fulfill their order in the Oberlo app. Fortunately, Oberlo automates this process. As the store owner, all you have to do is check that the details are correct and click the “‘order”’ button. The product is then sent directly from the AliExpress supplier to the customer—wherever in the world they may be.

Benefits of dropshipping

Dropshipping is a great business model for aspiring entrepreneurs to start with because it’s accessible. With dropshipping, you can quickly test different business ideas with limited downside, which lets you learn a lot about how to choose and market in-demand products. Here are a few other reasons why dropshipping is such a popular model.

Less capital is required

Probably the biggest advantage to dropshipping is that it’s possible to launch an eCommerce store without having to invest thousands of dollars in inventory upfront. Traditionally, retailers have had to tie up huge amounts of capital purchasing inventory.

With the dropshipping model, you don’t have to purchase a product unless you’ve already made the sale and have been paid by the customer. Without significant up-front inventory investments, it’s possible to start sourcing products and launch a successful dropshipping business with very little money. And because you’re not committed to selling through any inventory purchased upfront, like in a traditional retail business, there’s less risk involved in starting a dropshipping store.

Easy to get started

Running an eCommerce business is much easier when you don’t have to deal with physical products. With drop shipping, you don’t have to worry about:

  • Managing or paying for a warehouse
  • Packing and shipping your orders
  • Tracking inventory for accounting reasons
  • Handling returns and inbound shipments
  • Continually ordering products and managing stock level

Low overhead

Because you don’t have to deal with purchasing inventory or managing a warehouse, your overhead expenses are quite low. Many successful dropshipping stores are run as home-based businesses, requiring little more than a laptop and a few recurring expenses to operate. As you grow, these costs will likely increase but will still be low compared to those of traditional brick-and-mortar businesses.

Flexible location

A dropshipping business can be run from just about anywhere with an internet connection. As long as you can communicate with suppliers and customers easily, you can run and manage your business.

Wide selection of products to sell

Since you don’t have to pre-purchase the items you sell, you can offer an array of trending products to your potential customers. If suppliers stock an item, you can list it for sale on your online store at no additional cost.

Easier to test

Dropshipping is a useful fulfillment method for both launching a new store and for business owners looking to test the appetite customers have for additional product categories, e.g., accessories or wholly new product lines. The main benefit of dropshipping is, again, the ability to list and potentially sell products before committing to buying a large amount of inventory.

Easier to scale

With a traditional retail business, if you receive three times the number of orders, you’ll usually need to do three times as much work. By leveraging dropshipping suppliers, most of the work to process additional orders will be borne by the suppliers, allowing you to expand with fewer growing pains and less incremental work.

Sales growth will always bring additional work—especially related to customer support—but businesses that utilize dropshipping scale particularly well relative to traditional eCommerce businesses.

Common questions about dropshipping

How much do I need to invest to start dropshipping?

Though it’s hard to predict the exact costs for any individual business, there are a few items every dropshipping business will need to spend money on to get started. Here’s a quick summary of the essential costs. Online store Estimated cost: ~$29/month You’ll need to find an eCommerce platform or website builder to create and host your online store. We recommend starting a Shopify store. 

You’ll be able to effortlessly sync with the Oberlo marketplace to source products, and you’ll get access to our full selection of themes and free branding tools so you can get your business up and running quickly. Domain name Estimated cost: $5-20/year It’s hard to build trust with customers without your domain name. While there are several top-level domains available (e.g., example. shop, example. co).

Online advertising Estimated cost: Scales with your business; we recommend budgeting at least $500 to get started Every e-commerce business should look for ways to reduce their average cost to acquire a customer through organic channels like content marketing, SEO, and word of mouth. But to get started, advertising is usually an essential channel for most product-based businesses. The most common channels include search engine marketing (SEM), display ads, social media ads, and mobile ads.

How do drop shippers make money?

Dropshipping businesses act as product curators, selecting the right mix of products to market to customers. Remember, marketing is a cost you incur, in both time and money, helping potential customers find, evaluate, and buy the right product. You’ll also have to include the cost of providing customer support whenever there’s a product or shipping issue. Last but certainly not least is the original price that your supplier sells the product for. 

With all of these costs to account for, dropshipping businesses mark up individual products in exchange for distribution. This is why suppliers are OK with having drop shippers market their products for them dropshipping stores drive additional sales that the supplier would have otherwise missed out on. To make a profit with your dropshipping business, it’s a good idea to find out how much it costs for you to ‘acquire’ a customer, and price your products with that in mind.

Is dropshipping a legitimate business?

Dropshipping is merely a fulfillment model, one used by many global retailers, and is perfectly legal. Like with any business, satisfying customer expectations and building a brand that resonates with the right audience is still key to long-term success. This question usually comes up due to a misunderstanding of how dropshipping works. Most retail stores you shop in are likely not selling products they manufacture. Dropshipping takes this curated approach and turns it into a fulfillment model fit for an online business. There are, of course, the more fundamental things you need to do to run your business legally. Consult a lawyer who specializes in these matters to ensure you’re conducting business legally in your region.