A Thank you for signing up the email starts you off on the right foot with new subscribers and customers. But, by adding a little extra to your first message you can gain much more than this. Learn the tactics that work with this list of the best welcome email examples.
You can’t assume new subscribers and customers already know everything there is about your business. Your welcome email should reinforce your unique selling points to confirm you’re the right choice for them.
Just one word of caution: this doesn’t mean it should be all about you. Instead, emphasize the benefits for your new contacts.
The email keeps it simple by focusing on getting customers to explore their offers rather than overwhelming them with conflicting calls-to-action (CTAs).
The video greeting
Showing rather than telling your new audience what you have to offer can help increase engagement with your welcome email content.
A short video presenting your business brings it to life in a way that’s not possible with text alone. This could be a message from your founder that puts a face to your brand and shares your story, or you could show clips of your product in action.
Alternatively, you can use an animated GIF in your email to get across your brand and its personality. The GIF works hand in hand with the playful email copy to show subscribers what their company’s about.
The personalized welcome message
To get your introduction just right for each contact, you can adapt the email content based on what you know about them.
Use personalization tools for sending emails that are unique to the recipient. To try this tactic for your welcome email, add questions to your email signup form to learn more about subscribers. Then create content to match different profiles.
The getting to know you email
If you prefer to keep your subscription form brief, your welcome email itself can also help you get audience insights.
Use it to find out what subscribers are looking for, like the content they’re interested in or their preferred email frequency. Not only is this valuable information for your strategy but it also shows your audience you’re serious about meeting their needs.
Rather than asking for direct replies, you could share a link to a profile update form to make collecting responses easier. That way you’ll build a picture of each contact’s interests and preferences to aid with your email list segmentation.
The product showcase
For B2C companies aiming to convert would-be customers, a welcome email is your chance to show off your best items so they can’t help but start browsing. You might choose to shine a spotlight on your flagship product or promote top sellers or new arrivals.
The special offer welcome gift
You can further boost sales from your welcome email with incentives like discount codes or free shipping that double up as a thank you for signing up. This tactic works well for eCommerce businesses as the email can direct shoppers straight to their online store to redeem the offer.
For example, B2C retailer The Little Traveler created this welcome email template and share an exclusive discount with those who sign up from their website. They accompany this with helpful information about their physical location to encourage future visits.
The expiry date for the coupon encourages customers to act fast, taking advantage of their interest while it’s still fresh. Another trick is to highlight the offer in your welcome email subject line to maximize open rates.
The onboarding welcome email
Once a customer has converted, your aim should be to get them up and running with your product as soon as possible. And onboarding emails provide the know-how and motivation they need to do so.
Content should focus on educational resources like tutorials and tips that help new users get started and make the most of your product.
The initial email encourages users to take the first steps in getting set up through clear instructions and a helpful GIF. The CTA button then takes them to the product to try it out. Finally, the customer quote adds a nice touch that shows the benefits they gain.
The resource delivery email
Lead magnets like cheat sheets, ebooks, or free templates are a great way to get prospective customers onto your email list. But, if your first email contains nothing more than a link to the free resource, you’re missing a trick.
You’ve already managed to draw the contact in with something they want. So now it’s time to guide them down your funnel through to sale.
One tactic is to share your related content, as in the welcome email.
You could also encourage the new audience to discover your product, for example through a free trial or case study. Just be careful not to scare them off by being overly promotional — the key is to offer something valuable that’ll keep them engaged until they’re ready to convert.
The customer seal of approval
Another tactic for winning over new contacts without having to toot your own horn is to let your loyal customers do it for you.
Playing on social proof in your welcome message will reassure subscribers they’ve made the right choice with your business and encourage further engagement.
The rest of the email is littered with customer endorsements, from five-star reviews to glowing feedback, that boost the legitimacy of their claims.